Fubo Unveils New Suite of CTV Ad Offerings During 2024 IAB NewFronts

Rhea-AI Summary

FuboTV Inc. unveiled a suite of four new CTV ad units during the IAB NewFronts, showcasing continued innovation in the advertising space. The new ad offerings include Marquee content sponsorships, interactive ads, pause ads, and enhanced banner ads, providing brands with creative ways to engage with audiences. Fubo's new ad units aim to reach a valuable audience, including sports fans, and offer precision targeting capabilities. The company's commitment to innovation and enhancing ad opportunities reflects its mission to transcend the traditional TV model.

Positive

• FuboTV Inc. introduced a suite of four new CTV ad units, demonstrating continued innovation in the advertising sector.

• The new ad offerings include Marquee content sponsorships, interactive ads, pause ads, and enhanced banner ads, providing brands with diverse engagement options.

• Fubo's new ad units target a valuable audience, offering precision targeting capabilities and creative ways to reach sports fans and beyond.

Negative

• The success of the new ad units in driving engagement and conversions remains to be seen, as effectiveness may vary among different audiences.

Ad Units Represent Continued Innovation From a Company of Firsts

NEW YORK--(BUSINESS WIRE)-- FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced during the IAB NewFronts today a suite of four new CTV ad units, expanding the volume and variety of the company’s ad offerings. Fubo’s new ad inventory is indicative of its continued innovation - the virtual MVPD has historically been first to market with both industry (dynamic ad insertion, SCTE blackout technology standards) and consumer (Multiview, 4K streaming and AI-generated Instant Headlines) offerings.

Now available for brands…

1. The Marquee: A proprietary concept, Fubo is unveiling Marquee content sponsorships, enabling advertisers to curate highly visible content carousels located on Fubo’s home screen. The fully customizable activation incorporates branded and themed backgrounds, custom titles, subheads, logo placements and content with the goal of creating an immersive brand experience.
   
   
2. Interactive Ads: Among the new ad units are interactive ads, designed to not only increase audience awareness, but also drive conversion. Video ad units and select content are enhanced with calls to action that audiences can interact with directly using their remote control.
   
   
3. Pause Ads: Fubo will be launching pause ads, which appear a few seconds after a viewer presses pause during the content stream. When the user resumes the stream, the pause ad disappears. The pause ads can be outfitted with a QR code for additional engagement opportunities.
   
   
4. Enhanced Banner Ads: The company is leveling up its targeting capabilities across its classic banner ads to give advertisers even more precision in reaching their desired audiences.

Fubo’s new ad units are yet another tool for brands to reach a valuable audience of sports fans and beyond, many of which are not duplicated on linear TV. According to iSpot.TV 62% of ad impressions served on Fubo reach incremental households that are unreachable on linear TV (July 2023 - March 2024).

“As a company of firsts, Fubo’s ethos is rooted in innovation and enhancing ad opportunities on our platform is the next iteration of this,” said Dina Roman, SVP, global ad sales, Fubo. “As advertisers are determining their upfront investments, we’re offering a plethora of creative ways to reach our unduplicated, premium audience. Our new ad units make way for high impact brand activations that drive even deeper levels of attention and engagement.”

About Fubo

With a global mission to aggregate the best in TV, including premium sports, news and entertainment content, through a single app, FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO) aims to transcend the industry’s current TV model. The company operates Fubo in the U.S., Canada and Spain and Molotov in France.

In the U.S., Fubo is a sports-first cable TV replacement product that aggregates more than 300 live sports, news and entertainment networks and is the only live TV streaming platform with every Nielsen-rated sports channel (source: Nielsen Total Viewers, 2023). Leveraging Fubo’s proprietary data and technology platform optimized for live TV and sports viewership, subscribers can engage with the content they are watching through an intuitive and personalized streaming experience. Fubo has continuously pushed the boundaries of live TV streaming. It was the first virtual MVPD to launch 4K streaming and MultiView, which it did years ahead of its peers, as well as Instant Headlines, a first-of-its-kind AI feature that generates contextual news topics as they are reported live on air.

Learn more at https://fubo.tv

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements of FuboTV Inc. (“Fubo”) that involve substantial risks and uncertainties. All statements contained in this press release that do not relate to matters of historical fact are forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995, including statements regarding our business strategy and plans, partnerships, ad inventory and offerings, ad impressions, and audience engagement. The words “could,” “will,” “plan,” “intend,” “anticipate,” “approximate,” “expect,” “potential,” “believe” or the negative of these terms or other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements that Fubo makes due to a number of important factors, including but not limited to the following: our ability to achieve or maintain profitability; risks related to our access to capital and fundraising prospects to fund our financial operations and support our planned business growth; our revenue and gross profit are subject to seasonality; our operating results may fluctuate; our ability to effectively manage our growth; the long-term nature of our content commitments; our ability to renew our long-term content contracts on sufficiently favorable terms; our ability to attract and retain subscribers; obligations imposed on us through our agreements with certain distribution partners; we may not be able to license streaming content or other rights on acceptable terms; the restrictions imposed by content providers on our distribution and marketing of our products and services; our reliance on third party platforms to operate certain aspects of our business; risks related to the difficulty in measuring key metrics related to our business; risks related to preparing and forecasting our financial results; risks related to the highly competitive nature of our industry; risks related to our technology, as well as cybersecurity and data privacy-related risks; risks related to ongoing or future legal proceedings; and other risks, including the effects of industry, market, economic, political or regulatory conditions, future exchange and interest rates, and changes in tax and other laws, regulations, rates and policies. Further risks that could cause actual results to differ materially from those matters expressed in or implied by such forward-looking statements are discussed in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission and our other periodic filings with the SEC. We encourage you to read such risks in detail. The forward-looking statements in this press release represent Fubo’s views as of the date of this press release. Fubo anticipates that subsequent events and developments will cause its views to change. However, while it may elect to update these forward-looking statements at some point in the future, it specifically disclaims any obligation to do so. You should, therefore, not rely on these forward-looking statements as representing Fubo’s views as of any date subsequent to the date of this press release.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240501478631/en/

Investor Contacts

Alison Sternberg, Fubo

asternberg@fubo.tv

JCIR for Fubo

ir@fubo.tv

Media Contacts

Jennifer L. Press, Fubo

jpress@fubo.tv

Bianca Illion, Fubo

billion@fubo.tv

Source: fuboTV

FAQ

What new ad offerings did Fubo unveil during the IAB NewFronts?

Fubo unveiled a suite of four new CTV ad units, including Marquee content sponsorships, interactive ads, pause ads, and enhanced banner ads.

What are the key features of Fubo's Marquee content sponsorships?

Marquee content sponsorships allow advertisers to curate highly visible content carousels on Fubo's home screen with customizable branded elements.

How do Fubo's pause ads function?

Fubo's pause ads appear after a viewer presses pause during content streaming and can include a QR code for additional engagement opportunities.

What is the goal of Fubo's new ad units?

Fubo's new ad units aim to provide creative ways for brands to engage with audiences, particularly sports fans, and offer enhanced targeting capabilities.