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Freeze Tag Launches TownTrek App, Powered by Eventzee Technology, to Promote Community Exploration

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Freeze Tag (OTC: FRZT) has launched TownTrek, a new mobile application powered by their Eventzee scavenger hunt technology. The app aims to promote community exploration through interactive challenges and activities.

TownTrek offers 10 different challenge types, enabling users to participate in custom walking tours, support local businesses, and explore communities through features like photo challenges, trivia questions, GPS location check-ins, and QR code scanning at participating businesses.

The platform is specifically designed for main street organizations, tourism boards, and visitor bureaus. Main Street/DDA Adrian, Michigan is among the early adopters of the TownTrek platform, utilizing it to promote local tourism and community engagement.

Freeze Tag (OTC: FRZT) ha lanciato TownTrek, una nuova applicazione mobile basata sulla tecnologia di caccia al tesoro Eventzee. L'app punta a incentivare l'esplorazione della comunità attraverso sfide e attività interattive.

TownTrek propone 10 tipi diversi di sfide, permettendo agli utenti di partecipare a tour a piedi personalizzati, supportare le attività locali ed esplorare i quartieri tramite funzionalità come sfide fotografiche, quiz, check-in GPS e scansione di codici QR nei negozi aderenti.

La piattaforma è studiata appositamente per organizzazioni di Main Street, enti del turismo e uffici informazioni turistiche. Main Street/DDA di Adrian, Michigan, è tra i primi a utilizzare TownTrek per promuovere il turismo locale e coinvolgere la comunità.

Freeze Tag (OTC: FRZT) ha lanzado TownTrek, una nueva aplicación móvil impulsada por su tecnología de búsqueda del tesoro Eventzee. La app busca fomentar la exploración comunitaria mediante desafíos y actividades interactivas.

TownTrek ofrece 10 tipos diferentes de desafíos, permitiendo a los usuarios participar en recorridos a pie personalizados, apoyar a negocios locales y explorar comunidades a través de funciones como retos fotográficos, preguntas de trivia, registros de ubicación GPS y escaneo de códigos QR en negocios participantes.

La plataforma está diseñada específicamente para organizaciones de Main Street, juntas de turismo y oficinas de visitantes. Main Street/DDA de Adrian, Michigan, es uno de los primeros en adoptar TownTrek para promover el turismo local y la participación comunitaria.

Freeze Tag (OTC: FRZT)가 자사의 Eventzee 보물찾기 기술을 기반으로 한 새로운 모바일 애플리케이션 TownTrek을 출시했습니다. 이 앱은 인터랙티브한 도전과 활동을 통해 지역사회 탐험을 촉진하는 것을 목표로 합니다.

TownTrek은 10가지 다양한 도전 유형을 제공하며, 사용자가 맞춤형 도보 투어에 참여하고 지역 상점을 지원하며 사진 도전, 퀴즈, GPS 위치 체크인, 참여 업체의 QR 코드 스캔과 같은 기능을 통해 커뮤니티를 탐험할 수 있도록 합니다.

이 플랫폼은 메인 스트리트 조직, 관광청, 방문자 안내소를 위해 특별히 설계되었습니다. 미시간주 애드리안의 Main Street/DDA는 지역 관광과 커뮤니티 참여를 촉진하기 위해 TownTrek 플랫폼을 조기 도입한 곳 중 하나입니다.

Freeze Tag (OTC : FRZT) a lancé TownTrek, une nouvelle application mobile basée sur leur technologie de chasse au trésor Eventzee. L’application vise à encourager l’exploration communautaire grâce à des défis et activités interactifs.

TownTrek propose 10 types de défis différents, permettant aux utilisateurs de participer à des visites à pied personnalisées, de soutenir les commerces locaux et d’explorer les communautés via des fonctionnalités telles que des défis photo, des questions de quiz, des check-ins GPS et le scan de codes QR chez les commerçants participants.

La plateforme est spécialement conçue pour les organisations Main Street, les offices de tourisme et les bureaux d’accueil. Main Street/DDA d’Adrian, dans le Michigan, fait partie des premiers utilisateurs de TownTrek, l’utilisant pour promouvoir le tourisme local et l’engagement communautaire.

Freeze Tag (OTC: FRZT) hat TownTrek vorgestellt, eine neue mobile Anwendung, die auf ihrer Eventzee-Schnitzeljagd-Technologie basiert. Die App soll die Erkundung der Gemeinschaft durch interaktive Herausforderungen und Aktivitäten fördern.

TownTrek bietet 10 verschiedene Herausforderungsarten, die es den Nutzern ermöglichen, an individuellen Spaziergängen teilzunehmen, lokale Unternehmen zu unterstützen und Gemeinschaften durch Funktionen wie Fotowettbewerbe, Quizfragen, GPS-Standort-Check-ins und QR-Code-Scans bei teilnehmenden Geschäften zu entdecken.

Die Plattform ist speziell für Main Street-Organisationen, Tourismusämter und Besucherbüros konzipiert. Main Street/DDA Adrian in Michigan gehört zu den frühen Anwendern der TownTrek-Plattform und nutzt sie, um den lokalen Tourismus und das Gemeinschaftsengagement zu fördern.

Positive
  • Launch of new revenue-generating product TownTrek
  • Leverages existing Eventzee technology infrastructure
  • Early adoption by Main Street/DDA Adrian demonstrates market validation
Negative
  • No specific revenue projections or financial impact disclosed

Tustin, CA, April 22, 2025 (GLOBE NEWSWIRE) -- Freeze Tag (OTC: FRZT), a leading creator of location-based mobile social games, is excited to announce the launch of TownTrek, an innovative application powered by Eventzee’s scavenger hunt technology. TownTrek offers users an engaging way to explore their communities through interactive challenges and activities.​

“We’re thrilled to introduce TownTrek, leveraging Eventzee’s robust platform to create immersive local experiences,” said Craig Holland, CEO of Freeze Tag. “TownTrek is a platform that encourages organizers, residents and visitors alike to discover the hidden gems of their towns in a fun and interactive way.”​

For years Eventzee has been a proven success for downtown and tourism clients, but the TownTrek brand offers a more marketable experience specifically designed for main street organizations, tourism boards, and visitor bureaus. Cities interested in featuring their locations or events within the app can contact the TownTrek team for collaboration opportunities.

“Our partnership with Eventzee has allowed us to offer a unique platform that promotes local tourism and community engagement,” said Jay Marks, Executive Director for Main Street/DDA Adrian, Michigan. “We’re excited to bring TownTrek to our community with a specialized focus on fostering community connections.”

With 10 different challenge types to choose from, communities can design custom walking tours, promote small businesses, and encourage local exploration in creative ways. Participants can snap photos at landmarks, answer trivia questions, check in at GPS locations, scan QR codes at participating businesses, and more! Whether it’s a historical tour, a shop-local initiative, or a seasonal celebration, Eventzee provides the tools to drive engagement, boost foot traffic, and foster community connections. 

Ready to bring TownTrek to your community? Visit www.towntrekapp.com/ or contact the team directly at info@towntrekapp.com today to learn how we can customize the experience for your downtown district.

About Main Street/DDA Adrian Michigan
The Downtown Adrian Main Street DDA (Downtown Development Authority) in Adrian, Michigan was established by the city nearly 30 years ago and is responsible for enhancing the downtown area through various initiatives. It's part of the National Main Street Program, an initiative focused on revitalizing downtowns through historic preservation and community engagement. The DDA's activities include supporting downtown businesses with a focus on retail and dining, social and community events, public art initiatives, and economic development pursuits.

About Freeze Tag, Inc.
Freeze Tag, Inc. is a leading creator of mobile location-based games for consumers and businesses. Our portfolio includes hits such as Munzee, a social platform with more than 12 million locations worldwide and hundreds of thousands of players that blends gamification and geolocation into an experience that rewards players for going places in the physical world. Our Eventzee platform offers a fully customizable gaming solution that allows organizations and businesses to create branded virtual, physical and hybrid scavenger hunts for their customers and constituents. Freeze Tag’s other games include WallaBee, an addictive collecting game with over 2,400 beautifully drawn digital cards, and Painted Rocks App, a new and innovative way to track, share, and find painted and kindness rocks through an interactive map, as well as many social mobile games that provide endless hours of family-friendly fun. For more information about Freeze Tag, go to: https://www.freezetag.com.

Forward-Looking Statements
This press release contains forward-looking statements that involve substantial uncertainties and risks. These forward-looking statements are based upon our current expectations, estimates and projections and reflect our beliefs and assumptions based upon information available to us at the date of this release. We caution readers that forward-looking statements are predictions based on our current expectations about future events. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Our actual results, performance or achievements could differ materially from those expressed or implied by the forward-looking statements as a result of a number of factors, including but not limited to, our ability to market our games, and our ability to implement new changes and release them. We undertake no obligation to revise or update any forward-looking statement for any reason.



info@freezetag.com 

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FAQ

What features does the new TownTrek app by FRZT offer?

TownTrek offers 10 challenge types including photo challenges at landmarks, trivia questions, GPS location check-ins, and QR code scanning at local businesses.

How can cities participate in FRZT's TownTrek platform?

Cities can contact the TownTrek team directly at info@towntrekapp.com to explore collaboration opportunities and customize experiences for their downtown districts.

Which organizations is FRZT's TownTrek app designed for?

TownTrek is specifically designed for main street organizations, tourism boards, and visitor bureaus to promote local exploration and community engagement.

What is the difference between FRZT's Eventzee and TownTrek platforms?

While Eventzee is a general scavenger hunt platform, TownTrek is a more specialized version specifically marketed for main street organizations and tourism boards.
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