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Pollo Tropical® Is Now Serving Meals With A Twist With The Launch Of Their New Rum Mojito

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Pollo Tropical has introduced a new Rum Mojito, marking the brand's first proprietary cocktail, priced at $2. This move comes ahead of summer and aims to enhance the dining experience by pairing the drink with their menu. The 5.8% ABV cocktail is crafted with real white rum, lime, and mint, and is available at most locations across Florida for dine-in, drive-thru, and takeout. The drink is produced in South Florida and is a significant addition to Pollo Tropical's offerings as the company continues to focus on providing quality and value to its customers.

Positive
  • Launch of Rum Mojito could drive sales during summer.
  • Cocktail priced at just $2, appealing to budget-conscious customers.
  • Made with authentic ingredients, enhancing brand reputation.
Negative
  • None.

MIAMI, June 14, 2021 /PRNewswire/ -- Pollo Tropical® is adding a little party to your Pollo just in time for summer, with the launch of their new Rum Mojito, the brand's first ever proprietary cocktail. The ready-to-drink cocktail is offered at $2 and is the first under their newly created brand, La Palmita Cocktail Co.

"Our guests know what a good mojito tastes like, so it was important for us to create one that was as authentic as our food," said Hope Diaz, Chief Marketing Officer of Fiesta Restaurant Group, parent company of Pollo Tropical. "Our real rum mojito made here in South Florida is a fun extension of our menu and complements our food perfectly. We're excited to offer our fans a great cocktail that we're proud of and know they will love."

Pollo's Rum Mojito is made with real White Rum, sparkling water, natural lime and mint flavors and has a 5.8% ABV. The cocktail is produced and packaged in South Florida and can be found exclusively at most Pollo Tropical locations across the state, for dine-in, drive-thru and carry out.

At just $2, Pollo's new Rum Mojito is the perfect drink to pair with your Pollo favorites this summer and is sure to have guests saying "Salud!".

About Pollo Tropical®
Pollo Operations, Inc. d/b/a Pollo Tropical®, a subsidiary of Fiesta Restaurant Group, Inc. (NASDAQ: FRGI), is a quick-service restaurant concept known for its fresh chicken, marinated for 24 hours in a proprietary blend of citrus juices and spices. Other craveable favorites include Mojo Roast Pork and freshly made sides including rice, beans, sweet plantains and more. The menu's emphasis is on freshness and quality at a great value, with an added focus on unique catering packages. Founded in 1988, the Miami-based company currently owns and operates over 140 locations throughout Florida, plus five licensed restaurants on college campuses and one licensed location in a hospital, and franchised locations throughout the Caribbean, Central America, South America and Puerto Rico. For more information, visit the official Pollo Tropical® website: www.pollotropical.com.

Pollo Tropical reminds everyone to please drink responsibly.

About Fiesta Restaurant Group, Inc.
Fiesta Restaurant Group, Inc., owns, operates and franchises Pollo Tropical® and Taco Cabana® restaurant brands. The brands specialize in the operation of fast casual/quick service restaurants that offer distinct and unique flavors with broad appeal at a compelling value. The brands feature fresh-made cooking, drive-thru service and catering. For more information about Fiesta Restaurant Group, Inc., please visit the corporate website at www.frgi.com.

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Jack Wolfe, IMPACT PUBLICITY, 786/326-6763; jack@impactpublicity.com 
Jill DiGeronimo, IMPACT PUBLICITY, 786/326-6763; jill@impactpublicity.com

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SOURCE Pollo Tropical

FAQ

What is the price of the new Rum Mojito at Pollo Tropical?

The new Rum Mojito is priced at $2.

What is the alcohol content of the Rum Mojito from Pollo Tropical?

The Rum Mojito has an alcohol by volume (ABV) of 5.8%.

In which locations can I find the new Rum Mojito?

The Rum Mojito is available at most Pollo Tropical locations across Florida.

What are the main ingredients in the Rum Mojito?

The Rum Mojito is made with real white rum, sparkling water, natural lime, and mint flavors.

What brand has launched the Rum Mojito?

The Rum Mojito has been launched by Pollo Tropical, a subsidiary of Fiesta Restaurant Group, Inc. (NASDAQ: FRGI).

Fiesta Restaurant Group, Inc.

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