BIGtoken to Host Webinar on Thursday, May 6, 2021 to Discuss New Opportunities for Ad Tech in a World Without Third-Party Cookies

Rhea-AI Summary

BIGtoken® Inc. is hosting a webinar on May 6, 2021, at 1:00 p.m. ET to explore the future of ad technology post-third-party cookies. Co-founders George Stella and Gilbert Hill will lead a panel including experts Jessica Simpson and Nick Potvin, discussing the challenges and opportunities for brands in a privacy-centric environment.

Topics include new advertising identifiers, optimizing marketing budgets, and adapting to privacy regulations. Sign up for the webinar via Zoom HERE!.

BIGtoken® Inc., the first privacy focused, opt-in data marketplace where people own and monetize their data, will host a webinar on Thursday, May 6, 2021 to discuss the impact of ad tech and media in a post-third-party-cookie world.

At the turning of the tide, you can sink or swim. When privacy regulations forced advertisers to change their ethics and technology, the industry needed a new strategy to stay afloat. Luckily, some saw possibilities where privacy laws could impact publishers and brands in a positive way. So, what are those possibilities? With Google’s removal of third-party cookies, Chrome’s Privacy Sandbox, and Apple’s opt-in for Identifiers for Advertisers (IDFA), how can brands work to understand their consumers better? As ad tech evolves, how can brands reach their target audiences while abiding by privacy standards and without spending a fortune?

Join hosts BIGtoken Co-Founder and CRO George Stella and Gilbert Hill and experts Jessica Simpson and Nick Potvin on May 6 for a discussion on the impact of ad tech and media in a post-third-party-cookie world.

Who: George Stella, Gilbert Hill, Nick Potvin, Jessica Simpson

When: May 6, 2021 at 1:00 p.m. ET / 10:00 a.m. PT

What: Turning of the Tide for Ad Tech

• New changes in ad technology, including new advertising identifiers, and how it impacts publishers and brands
• Opportunities for the advertising industry to grow in a privacy regulated environment
• Optimizing marketing budgets while abiding by new privacy standards

Where: Sign up for the webinar via Zoom HERE!

Jessica Simpson

Jess Simpson leads Publicis Media’s Verified and Identity Consulting and Solutions teams, where she works across all regions, agencies and solutions to bring identity strategy and capabilities to Publicis Groupe’s media clients in a privacy-first context.

Nick Potvin

Nick serves in a dual report role at PGA TOUR between Revenue Operations and Legal. Prior to his current role, he worked in UX for the healthcare industry, agency side as a producer, and performed campaign management in the ad tech space. Nick has a Master’s degree in Digital Media Management from Northeastern University and is currently pursuing a Master’s of Science in Cybersecurity Law from the University of Maryland. He has also earned the Certified Information Privacy Technologist (CIPT) distinction from the International Association of Privacy Professionals (IAPP).

About BIGtoken

BIGtoken® believes that data privacy is a human right. BIGtoken is the first privacy focused, opt-in data marketplace where people own and monetize their data. Through a transparent platform and consumer reward system, BIG offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant first-party data for marketing and media activation. For more information on BIGtoken, visit bigtoken.com.

Cautionary Statement Regarding Forward-Looking Information:

This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in BIGtoken’s periodic reports filed with the Securities and Exchange Commission (SEC). We do not assume any obligation to update any forward-looking statements.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210429005323/en/

FAQ

What is the date and time of the BIGtoken webinar?

The BIGtoken webinar is scheduled for May 6, 2021, at 1:00 p.m. ET.

Who are the speakers for the BIGtoken webinar?

The speakers include BIGtoken co-founders George Stella and Gilbert Hill, along with experts Jessica Simpson and Nick Potvin.

What will be discussed during the webinar hosted by BIGtoken?

The webinar will cover the impact of new ad technology, opportunities for brands in a privacy-focused environment, and optimizing marketing budgets in line with privacy standards.

How can I sign up for the BIGtoken webinar?

You can sign up for the webinar via Zoom using the link provided in the press release HERE!.

What is the significance of the third-party cookie removal discussed in the webinar?

The removal of third-party cookies is significant as it affects how brands can track and engage with consumers, necessitating new strategies to comply with privacy regulations while maintaining effective advertising.