BIGtoken Expands Leadership Team Responsibilities - George Stella Appointed President

Rhea-AI Summary

BIGtoken® Inc. has appointed George Stella as president following the departure of Lou Kerner. Previously, Stella served as chief revenue officer since February 2021, leveraging over 20 years in digital media and co-founding BIGtoken. His leadership aims to enhance consumer control over data. Under Stella, BIGtoken has secured nine of the top ten CPG companies as repeat clients. The company emphasizes data privacy as a human right, offering a platform where users can monetize their anonymized data. The future remains uncertain as the company acknowledges risks inherent to its business model.

Positive

• George Stella's appointment brings extensive industry experience and familiarity with BIGtoken's strategy.
• Under Stella's leadership, BIGtoken has retained nine of the top ten CPG companies as clients.

Negative

• Uncertainty regarding future results due to inherent risks in the business and the need for future capital.

BIGtoken® Inc., the first privacy-focused, opt-in data marketplace where people own and monetize their data, announced today that George Stella has been appointed president of the company.

Mr. Stella, 50, was named BIGtoken’s chief revenue officer in February 2021, bringing more than 20 years of digital media experience. As a co-founder of BIGtoken, Mr. Stella was the architect of BIGtoken’s commercial product strategy and executed its go-to-market plan.

“We’re looking forward to George’s leadership at BIGtoken as we address the importance of consumers having control over their data,” said Christopher Miglino, chairman of the BIGtoken board and CEO of its former parent company SRAX (Nasdaq: SRAX). “He is intimately familiar with our strategy and is well-versed in the details of our product.”

As president of BIGtoken, Mr. Stella will be overseeing day-to-day operations in addition to fulfilling his responsibilities as chief revenue officer. He assumed these activities on May 19, 2021, following the departure of Lou Kerner. During his tenure as CRO, BIGtoken has counted nine of the top 10 CPG companies as repeat customers.

“I’m committed to executing BIGtoken’s original promise: to allow consumers to own and monetize their data,” said Mr. Stella. “I understand how critical data is for brands at this juncture, and we’re committed to making the best, most accurate first-party data for brands.”

Mr. Stella's shopper marketing experience over the past seven years includes sales and media positions at OwnerIQ and HookLogic. Mr. Stella began his digital media career at 24/7 Real Media, where he spent more than 11 years as a sales director. Mr. Stella's advertising career began at Comedy Central.

About BIGtoken

BIGtoken® believes that data privacy is a human right. BIGtoken is the first privacy focused, opt-in data marketplace where people own and monetize their data. Through a transparent platform and consumer reward system, BIGtoken offers users choice, transparency, and compensation for their anonymized data. Participating consumers earn rewards and advertisers and media companies get access to insights from compliant first-party data for marketing and media activation. For more information on BIGtoken, visit bigtoken.com.

Cautionary Statement Regarding Forward-Looking Information:

This news release contains "forward-looking statements'' made pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relate to future, not past, events and may often be identified by words such as "expect," "anticipate," "intend," "plan," "believe," "seek" or "will." Forward-looking statements by their nature address matters that are, to different degrees, uncertain. Specific risks and uncertainties that could cause our actual results to differ materially from those expressed in our forward-looking statements include risks inherent in our business, and our need for future capital. Actual results may differ materially from the results anticipated in these forward-looking statements. Additional information on potential factors that could affect our results and other risks and uncertainties are detailed from time to time in BIGtoken’s periodic reports filed with the Securities and Exchange Commission (SEC). We do not assume any obligation to update any forward-looking statements.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210520005382/en/

FAQ

Who has been appointed as president of BIGtoken?

George Stella has been appointed as president of BIGtoken, effective May 19, 2021.

What experience does George Stella bring to his new role?

George Stella has over 20 years of digital media experience and previously served as BIGtoken’s chief revenue officer.

What is BIGtoken’s focus regarding consumer data?

BIGtoken focuses on allowing consumers to own and monetize their data while emphasizing data privacy as a human right.

What are some key achievements during George Stella's tenure as CRO?

During his tenure as CRO, BIGtoken secured nine of the top ten CPG companies as repeat customers.

What risks does BIGtoken face regarding its future?

BIGtoken faces risks inherent in its business operations and the potential need for future capital.