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FlexShopper Provides Business Update for January 2025

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FlexShopper (FPAY) reported strong operating results for January 2025, with total new customer applications increasing 130% year-over-year and total originations up 44% compared to January 2024. The company achieved its highest level of January lease originations in 4 years, with marketplace originations up 93% year-over-year.

Key performance indicators showed significant improvements, including a 105% increase in FlexShopper.com gross margin dollars, a 34% reduction in marketplace marketing cost per new customer, and stable asset quality. The B2B partnership saw substantial growth with application volume up 279% year-over-year, while marketplace application volume increased 58%. The Revolution Loan business recorded its 5th consecutive month of growth, with new customer originations up 88% year-over-year.

FlexShopper (FPAY) ha riportato risultati operativi solidi per gennaio 2025, con un aumento del 130% nelle nuove domande di clienti rispetto all'anno precedente e un incremento del 44% rispetto a gennaio 2024. L'azienda ha raggiunto il suo livello più alto di originazioni di leasing a gennaio negli ultimi 4 anni, con un aumento del 93% nelle originazioni di mercato rispetto all'anno precedente.

Gli indicatori chiave di prestazione hanno mostrato miglioramenti significativi, tra cui un aumento del 105% nei dollari di margine lordo di FlexShopper.com, una riduzione del 34% nel costo di marketing per nuovo cliente nel mercato e una qualità degli attivi stabile. La partnership B2B ha visto una crescita sostanziale con un volume di domande aumentato del 279% rispetto all'anno precedente, mentre il volume di domande di mercato è aumentato del 58%. Il business dei prestiti Revolution ha registrato il suo 5° mese consecutivo di crescita, con una crescita del 88% nelle originazioni di nuovi clienti rispetto all'anno precedente.

FlexShopper (FPAY) reportó resultados operativos sólidos para enero de 2025, con un incremento del 130% en las nuevas solicitudes de clientes interanuales y un aumento del 44% en comparación con enero de 2024. La compañía logró su nivel más alto de originaciones de arrendamiento en enero en 4 años, con un incremento del 93% en las originaciones del mercado interanual.

Los indicadores clave de rendimiento mostraron mejoras significativas, que incluyen un aumento del 105% en los dólares de margen bruto de FlexShopper.com, una reducción del 34% en el costo de marketing por nuevo cliente en el mercado, y una calidad de activos estable. La asociación B2B experimentó un crecimiento sustancial con un volumen de solicitudes que aumentó un 279% interanual, mientras que el volumen de solicitudes del mercado subió un 58%. El negocio de préstamos Revolution registró su quinto mes consecutivo de crecimiento, con un aumento del 88% en las originaciones de nuevos clientes interanuales.

FlexShopper (FPAY)는 2025년 1월에 강력한 운영 결과를 보고했으며, 신규 고객 신청 건수가 전년 대비 130% 증가하고 2024년 1월과 비교하여 총 기원량이 44% 증가했습니다. 이 회사는 4년 만에 1월 임대 기원량이 가장 높은 수준에 도달했으며, 시장 기원량은 전년 대비 93% 증가했습니다.

핵심 성과 지표는 상당한 개선을 보여주었으며, 여기에는 FlexShopper.com의 총 매출 총이익이 105% 증가하고, 신규 고객당 시장 마케팅 비용이 34% 감소했으며 자산 품질이 안정적이라는 내용이 포함됩니다. B2B 파트너십은 신청 건수가 전년 대비 279% 증가하여 상당한 성장을 보였고, 시장 신청 건수는 58% 증가했습니다. Revolution Loan 사업은 새로운 고객의 기원량이 전년 대비 88% 증가하면서 5개월 연속 성장을 기록했습니다.

FlexShopper (FPAY) a rapporté de solides résultats opérationnels pour janvier 2025, avec une augmentation de 130 % des nouvelles demandes de clients par rapport à l'année précédente et une hausse de 44 % par rapport à janvier 2024. L'entreprise a atteint son niveau le plus élevé d'originations de baux en janvier depuis 4 ans, avec des originations sur le marché en hausse de 93 % par rapport à l'année précédente.

Les indicateurs clés de performance ont montré des améliorations significatives, notamment une augmentation de 105 % des dollars de marge brute de FlexShopper.com, une réduction de 34 % des coûts de marketing par nouveau client sur le marché, et une qualité d'actif stable. Le partenariat B2B a connu une croissance substantielle, avec un volume de demandes en hausse de 279 % par rapport à l'année précédente, tandis que le volume des demandes de marché a augmenté de 58 %. L'activité des prêts Revolution a enregistré son cinquième mois consécutif de croissance, avec une augmentation de 88 % des originations de nouveaux clients par rapport à l'année précédente.

FlexShopper (FPAY) meldete im Januar 2025 starke Betriebsergebnisse, mit einem Anstieg der Neuanträge von Kunden um 130% im Vergleich zum Vorjahr und einer Gesamtumsatzsteigerung von 44% im Vergleich zum Januar 2024. Das Unternehmen erreichte das höchste Niveau an Leasing-Ursprüngen im Januar seit 4 Jahren, wobei sich die Marktergebnisse um 93% im Vergleich zum Vorjahr erhöhten.

Die wichtigsten Leistungskennzahlen zeigten signifikante Verbesserungen, einschließlich eines Anstiegs der Bruttomarge von FlexShopper.com um 105%, einer Reduzierung der Marketingkosten pro Neukunde im Markt um 34% und stabiler Asset-Qualität. Die B2B-Partnerschaft verzeichnete ein erhebliches Wachstum mit einem Anstieg des Antragsvolumens um 279% im Vergleich zum Vorjahr, während das Antragsvolumen im Markt um 58% zunahm. Das Revolution Loan-Geschäft meldete den fünften aufeinanderfolgenden Monat des Wachstums, mit einer Zunahme der Neuanträge von Kunden um 88% im Jahresvergleich.

Positive
  • Total originations increased 44% year-over-year
  • New customer applications surged 130% year-over-year
  • FlexShopper.com gross margin dollars increased 105%
  • Marketing cost per new customer reduced by 34%
  • B2B partnership applications grew 279% year-over-year
  • Revolution Loan business showed 88% growth in new customer originations
  • 13 consecutive months of improved asset quality
Negative
  • None.

Insights

FlexShopper's January 2025 performance metrics reveal a compelling transformation story in the lease-to-own (LTO) space. The 130% year-over-year surge in applications and 44% growth in originations reflect more than just numerical success - they indicate a fundamental shift in consumer behavior and market positioning.

Three key developments stand out: First, the 105% increase in marketplace gross margin dollars coupled with a 34% reduction in customer acquisition costs suggests a powerful operational leverage effect. This efficiency improvement directly impacts profitability potential, as each new customer now contributes more to the bottom line at a lower acquisition cost.

Second, the B2B strategy is creating a self-reinforcing growth ecosystem. The 248% expansion in store partnerships since 2023 is generating a 'flywheel effect' where B2B partnerships drive traffic to the DTC platform, evidenced by the 93% year-over-year growth in FlexShopper.com originations. This synergy between B2B and DTC channels is particularly valuable in the current economic environment where consumers are seeking flexible payment solutions.

Third, the Revolution Loan segment's 88% year-over-year growth in new customer originations marks the fifth consecutive month of expansion, indicating successful diversification beyond traditional LTO products. The 13-month streak of improved cumulative payment rates suggests strong underwriting standards despite aggressive growth.

The accelerating growth trend from December to January (35% to 44% in originations) indicates that FlexShopper's market penetration strategy is gaining momentum. With improved unit economics and expanding distribution channels, the company appears well-positioned to capitalize on the growing demand for alternative payment solutions.

Total new customer application volume in January 2025 increased 130% year-over-year, driving the highest level of January originations, with total originations up 44% year-over-year

Monthly growth trends accelerated in January 2025, compared to December 2024

Indicators of profitability for January 2025 are encouraging with 105% increase in FlexShopper.com gross margin dollars, a 34% year-over-year reduction in marketplace marketing cost per new customer, and stable asset quality

BOCA RATON, Fla., Feb. 10, 2025 (GLOBE NEWSWIRE) -- FlexShopper, Inc. (Nasdaq: FPAY), a prominent national online lease-to-own retailer and payment solutions provider, today announced another strong operating month for January 2025. Positive momentum reflects the successful transformation underway as a result of FlexShopper’s direct-to-consumer (DTC) and business-to-business (B2B) growth strategies.

“FlexShopper produced strong initial results for the month of January 2025 including higher total applications and originations, as well as improved conversion rates on FlexShopper.com. In addition, key indicators of profitability strengthened in January through the contribution of higher gross margin dollars, reduced customer acquisition costs, and improved asset quality,” said Russ Heiser, CEO at FlexShopper. “We believe positive trends are accelerating across our business, reflecting improving customer demand for our payment solutions, expanded partnerships with payment waterfall providers, and a 248% increase in the number of stores signed to offer our virtual LTO solutions from the end of 2023 through January 2025. Growth in our B2B business is profitably driving more consumers to our DTC FlexShopper.com marketplace and creating a powerful flywheel effect with January 2025 originations on FlexShopper.com increasing 93% year-over-year.”  

“I am excited to report that monthly growth trends accelerated in January from December levels, with overall originations increasing 44% in January year-over-year compared to 35% year-over-year growth in December. In addition, record monthly new customer applications were up 130% in January year-over-year, compared to a 45% year-over-year increase in December. We believe we are well positioned for positive demand trends to continue for the foreseeable future as we execute against our growth plan,” continued Mr. Heiser.

FlexShopper provided the following operating results for the month of January 2025:

  • FlexShopper experienced the highest level of January lease originations in 4 years, with overall originations up 44% year-over-year and marketplace originations up 93% year-over-year, while maintaining disciplined underwriting standards.
  • Record new customer application volume in January 2025, with a 130% year-over-year increase in applications submitted.
  • Marketplace application volume was up 58% year-over-year, and B2B partnership application volume was up 279% year-over-year, reflecting strong customer demand and increased partner door counts over the past year.  
  • 105% higher year-over-year retail product margin dollars on the FlexShopper.com marketplace, reflecting the Company’s strategies to drive gross margin dollars and a more profitable mix of sales
  • 34% year-over-year reduction in marketplace marketing cost per new customer, as a result of lower year-over-year marketing cost per application and a higher year-over-year net conversion rate of application to funded lease
  • New customer originations in FlexShopper’s Revolution Loan business increased 88% year-over-year in January 2025, which was the 5th consecutive month of year-over-year new customer origination growth
  • Asset quality continued to improve, with 13 consecutive months of seasoned originations demonstrating year-over-year increases in cumulative payment rate.

Mr. Heiser continued, “Our recent performance demonstrates the continued value of FlexShopper’s flexible payment solutions and easy to use, technology enabled application process. Applications and originations are important indicators for future performance. As a result, we expect growth in revenue and profitability to continue throughout 2025.”

About FlexShopper, Inc.:
FlexShopper, Inc. (Nasdaq: FPAY) is a leading national financial technology company that provides payment options to consumers. FlexShopper provides a variety of flexible funding options for underserved consumers through its online direct to consumer marketplace at flexshopper.com and in partnership with partner merchants both online as well as at brick and mortar locations. FlexShopper’s solutions are designed to meet the needs of a wide range of consumer segments via lease-to-own and lending products.

Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “will,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate,” or other comparable terms. Examples of forward-looking statements include, among others, statements we make regarding expectations of lease originations, the expansion of our lease-to-own program; expectations concerning our partnerships with retail partners; investments in, and the success of, our underwriting technology and risk analytics platform; our ability to collect payments due from customers; expected future operating results and expectations concerning our business strategy. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including, among others, the following: our ability to obtain adequate financing to fund our business operations in the future; the failure to successfully manage and grow our FlexShopper.com e-commerce platform; our ability to maintain compliance with financial covenants under our credit agreement; our dependence on the success of our third-party retail partners and our continued relationships with them; our compliance with various federal, state and local laws and regulations, including those related to consumer protection; the failure to protect the integrity and security of customer and employee information; and the other risks and uncertainties described in the Risk Factors and in Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q. The forward-looking statements made in this release speak only as of the date of this release, and FlexShopper assumes no obligation to update any such forward-looking statements to reflect actual results or changes in expectations, except as otherwise required by law.

Company Contact:
FlexShopper, Inc.
Investor Relations
ir@flexshopper.com

Investor and Media Contact
Andrew Berger
Managing Director
SM Berger & Company, Inc.
Tel (216) 464-6400
andrew@smberger.com


FAQ

What was FlexShopper's (FPAY) origination growth in January 2025?

FlexShopper's total originations grew 44% year-over-year in January 2025, with marketplace originations specifically increasing 93%.

How much did FPAY's customer applications increase in January 2025?

FlexShopper's new customer applications increased 130% year-over-year in January 2025.

What was the improvement in FPAY's gross margin for January 2025?

FlexShopper.com's retail product margin dollars increased 105% year-over-year in January 2025.

How did FPAY's B2B partnership performance change in January 2025?

FlexShopper's B2B partnership application volume increased 279% year-over-year in January 2025.

What was the reduction in FPAY's customer acquisition costs for January 2025?

FlexShopper achieved a 34% year-over-year reduction in marketplace marketing cost per new customer in January 2025.

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