FOX News Channel to Debut New Immersive Graphics Technology in Enhanced State-of-the-Art Studio During 2024 Election Coverage

Rhea-AI Summary

FOX News Channel (FNC) announces the debut of new immersive graphics technology for its FOX News: Democracy 2024 coverage. The enhanced Studio M features augmented reality technology for the 'Bill'-board, virtual set technology, and new touchscreen applications for FOX News Voter Analysis. Key innovations include 3D interaction capabilities, voice-to-text triggers for AR graphics, and sophisticated presentation tools like the 'Path to 270' map and 'Top 5 Closest Races' tracker. The studio improvements include a bespoke 'super desk,' a two-story accent wall, and a 20-foot ultra-HD media wall. FNC remains the most-watched television news channel, attracting nearly 50% of cable news viewers.

Positive

• Leading market position with 50% of cable news viewing audience
• Most-watched television news channel for 22+ consecutive years
• Network of choice for Democrat and Independent viewers according to Nielsen/MRI Fusion
• Available in nearly 70 million homes

Negative

• None.

Insights

Media Technology Expert

The upgraded Studio M represents a significant technological investment by FOX News, introducing cutting-edge AR capabilities and interactive data visualization tools. While these enhancements may improve viewer engagement and broadcast quality, they're unlikely to materially impact FOX's revenue or market position in the short term.

The new features, including the enhanced "Bill"-board and Path to 270 map, mainly serve to maintain competitive parity with other networks' election coverage capabilities. FOX's continued market leadership, capturing 50% of cable news viewership, suggests these improvements are more about maintaining current audience share than driving significant growth.

The infrastructure investment signals FOX's commitment to technical innovation but represents standard capital expenditure for a major news network. The real value proposition will depend on how effectively these tools translate into viewer retention during the 2024 election cycle.

NEW YORK--(BUSINESS WIRE)-- FOX News Channel (FNC) will debut new immersive graphics technology during its FOX News: Democracy 2024 coverage on Tuesday, November 5^th. As part of FNC’s renovation of its premiere Studio M earlier this year, the network’s engineers enhanced the viewer experience with several technology and design innovations, including augmented reality (AR) technology for anchor Bill Hemmer’s “Bill”-board, recently developed virtual set technology and new touchscreen applications for the FOX News Voter Analysis. The innovative tools will enable FNC’s reporting teams to seamlessly provide the audience with the most updated polling information and voter analysis throughout its marathon coverage.

Debuting on election night, the newly developed “Bill”-board technology was enhanced to include augmented reality attributes and 3D interaction, enabling Hemmer to further drill into election data in real time. Hemmer will now be able to interact and telestrate in 3D space as the infrared sensors can track anchors and objects. Additionally, the 3D space is equipped with voice to text where natural language will trigger augmented reality graphics. These new tools will be visible in population maps, outstanding vote maps and battleground state historical voting charts.

FNC also created several sophisticated multimedia presentation concepts to enhance the viewers election experience, including a ‘Path to 270’ map, showcasing the presidential nominees’ potential line to the critical electoral votes needed through dynamic 3D interaction. News anchors can present various scenarios by moving virtual objects representing the electoral votes in the path to win the presidency. Additionally, the network developed a ‘Top 5 Closest Races’ tool which offers a snapshot of the races that are too close to call. This provides real-time updates on the candidates’ standings and the impact on the electoral landscape, allowing the audience to visualize the intensity and uncertainty of the closest battles for the presidency.

In addition to the technological enhancements, FNC also made several design improvements to its state-of-the-art Studio M which has served as America’s election headquarters over the last two presidential cycles. On election night, co-anchors Bret Baier and Martha MacCallum as well as their panel will convene behind a bespoke “super desk,” designed for the anchors and their teams to use during special news coverage. Studio M also now features a two-story high accent feature wall and a 20 foot long ultra-high-definition media wall for showcasing video and photo elements during broadcast. Additionally, dimensional accent walls and extensive lighting placements were developed to create multiple presentation areas in the studio.

FOX News Channel (FNC) is a 24-hour all-encompassing news service and has been the number one network in basic cable for the last eight years and the most-watched television news channel for more than 22 consecutive years, currently attracting nearly 50% of the cable news viewing audience according to Nielsen Media Research. Notably, Nielsen/MRI Fusion has consistently shown FNC to be the network of choice for more Democrat and Independent viewers, with the most politically diverse audience in cable news. Additionally, a 2023 New York Times/Siena College poll found FNC as the leading single source of news for voters across the country. Owned by Fox Corporation, FNC is available in nearly 70 million homes and dominates the cable news landscape, routinely notching the top 10 programs in the genre.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241028643428/en/

FOX News Channel Contact:

Jessica Ketner: 212-301-3976 or Jessica.ketner@FOX.com

Source: FOX News Channel

FAQ

What new technology is FOX News Channel introducing for 2024 election coverage?

FOX News Channel is introducing immersive graphics technology including augmented reality (AR) technology, virtual set technology, and new touchscreen applications for the FOX News Voter Analysis in their enhanced Studio M.

What are the main features of FOX News Channel's enhanced Studio M?

Studio M features include a bespoke 'super desk,' a two-story high accent wall, a 20-foot ultra-HD media wall, dimensional accent walls, and extensive lighting placements for multiple presentation areas.

What is FOX News Channel's current market share in cable news viewing?

According to Nielsen Media Research, FOX News Channel attracts nearly 50% of the cable news viewing audience and has been the number one network in basic cable for the last eight years.