TUBI ENTERS THE UK STREAMING LANDSCAPE WITH A FREE, DIVERSE AND MASSIVE COLLECTION OF MOVIES AND TV

Rhea-AI Summary

Tubi, Fox 's (NASDAQ: FOXA) ad-supported streaming service, has launched in the UK, offering over 20,000 free movies and TV episodes. Tubi, which has 80 million monthly active users in North America, aims to deliver a diverse and personalized viewing experience through its extensive content library. The UK launch features curated content from major distributors like Disney and NBCUniversal, plus exclusive Tubi Originals, catering to a wide range of tastes from Hollywood blockbusters to Arthouse Cinema. The platform uses advanced machine learning for personalized recommendations and maintains a 100% free ad-supported model with minimal ads. Tubi will be accessible on major connected TV platforms, iOS, Android, and the web.

Positive

• Tubi has 80 million monthly active users in North America.
• Offers over 20,000 movies and TV episodes for free in the UK.
• Features exclusive content from major distributors like Disney and NBCUniversal.
• Uses machine learning for personalized viewing experiences.
• Maintains a 100% free ad-supported model with a low ad load.
• Will be accessible on major connected TV platforms, iOS, Android, and the web.

Negative

• Potential market saturation with numerous existing streaming services in the UK.

The US and Canada's Most Watched Free TV and Movie Streaming Service Launches in the UK with Market-Leading Content Library of over 20,000 Movies and TV Episodes

LONDON, July 1, 2024 /PRNewswire/ -- Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported streaming service, today announced its launch in the UK. Tubi has built exciting momentum in North America by engaging viewers with a free, personalized streaming service that offers an extensive library of blockbuster movies, popular TV series, and exclusive Tubi Originals. With nearly 80 million monthly active users, Tubi has emerged as the fastest growing U.S. streaming service since its debut on the Nielsen Gauge just over a year ago.

"Tubi has spent the last decade honing our approach to vast, free and fun streaming in North America, and we feel that now is the perfect time to bring that recipe to UK audiences," said Anjali Sud, CEO of Tubi. "We are launching with one of the largest and most diverse content libraries in the UK, designed to indulge viewers in everything from blockbusters to original stories to hidden gems. Most importantly, we're committed to listening to what resonates with UK fans, and bringing them more and more of what they love."

Tubi will launch with over 20,000 movies and TV episodes on-demand, featuring curated content from major global distributors such as Disney, Lionsgate, NBCUniversal, and Sony Pictures Entertainment as well as a robust slate of exclusive Tubi Originals. Tubi's content library in the UK pairs some of the best Hollywood films with modern British classics, and offers series with well-known UK TV franchises alongside new areas of discovery - from Bollywood and Nollywood to Arthouse Cinema.

"At a time when traditional programming feels homogenous and when finding what to watch feels like a chore, Tubi has been effective at delivering delight beyond the monoculture with content that appeals to diverse and vibrant fandoms," said David Salmon, EVP and Managing Director of International at Tubi. "We believe that we can build a brilliantly broad, culturally ambitious offering that puts UK audiences back at the centre, and makes it fun and easy to enjoy great entertainment from around the world."

Tubi is purpose-built to help audiences find the content they love. The platform uses sophisticated machine learning to deliver personalized experiences that make content discovery both surprising and delightful. Tubi is also committed to a 100% free ad-supported model that offers viewers frictionless onboarding and a low ad load. In the coming weeks, Tubi will be available for UK viewers to access as a free application on every major connected TV platform, iOS and Android smartphones, and on the web.

Tubi has established itself as a bold challenger brand in the U.S. where it most recently tied Disney+ in total viewing time according to Nielsen's The Gauge Report and continued to be the #1 AVOD player. Tubi will bring its playful personality to the UK with a creative marketing campaign launching on 15 July. The campaign, "Watch what you actually want to watch" aims to combat entertainment snobbery and traditionalism - Tubi believes in taking the guilt out of guilty pleasure viewing.

For more information, visit www.tubi.tv or contact our media relations team.

About Tubi
Tubi is the most watched free TV and movie streaming service in the U.S., dedicated to providing all people access to all the world's stories. The company engages diverse audiences through a personalised experience and the world's largest content library of over 250,000 movies and TV episodes, a growing collection of exclusive originals and over 250 live channels. Tubi is part of the Tubi Media Group, a division of Fox Corporation that oversees the company's digital businesses.

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SOURCE Fox Corporation

FAQ

When did Tubi launch in the UK?

Tubi launched in the UK on July 1, 2024.

What is Tubi's stock symbol?

Tubi is a part of Fox , which trades under the stock symbol FOXA.

How many movies and TV episodes does Tubi offer in the UK?

Tubi offers over 20,000 movies and TV episodes in the UK.

Is Tubi's service free in the UK?

Yes, Tubi offers a 100% free ad-supported streaming service in the UK.

What type of content does Tubi offer in the UK?

Tubi offers a diverse range of content including Hollywood blockbusters, British classics, Bollywood, Nollywood, and exclusive Tubi Originals.

How does Tubi personalize the viewing experience?

Tubi uses sophisticated machine learning to deliver personalized content recommendations.

On which platforms will Tubi be available in the UK?

Tubi will be available on major connected TV platforms, iOS, Android, and the web in the UK.

What is Tubi's ad model?

Tubi uses a free ad-supported model with a low ad load to provide a seamless viewing experience.