SUPER BOWL LIX ON FOX AND TUBI GENERATES MORE THAN $800 MILLION IN GROSS ADVERTISING REVENUE
Fox (NASDAQ: FOXA, FOX) announced that Super Bowl LIX generated over $800 Million in gross advertising revenue across all platforms. The event set multiple records, including:
- Average audience of 127.7 million viewers (up 3% from last year)
- Peak viewership of 137.7 million during second quarter
- Pregame coverage averaged 23.4 million viewers
- Halftime show drew 133.5 million viewers (up 3% from last year)
Tubi's streaming performance broke records with:
- 15.5 million peak concurrent streaming viewers
- 13.6 million average minute audience
- 24 million unique viewers across game day programming
- 4K live stream delivery through FOX's Tempe facility
Fox (NASDAQ: FOXA, FOX) ha annunciato che il Super Bowl LIX ha generato oltre 800 milioni di dollari di entrate pubblicitarie lorde su tutte le piattaforme. L'evento ha stabilito numerosi record, tra cui:
- Un pubblico medio di 127,7 milioni di spettatori (in aumento del 3% rispetto all'anno scorso)
- Picco di ascolti di 137,7 milioni durante il secondo quarto
- La copertura pre-partita ha avuto una media di 23,4 milioni di spettatori
- Lo spettacolo dell'intervallo ha attirato 133,5 milioni di spettatori (in aumento del 3% rispetto all'anno scorso)
Tubi ha registrato prestazioni di streaming da record con:
- 15,5 milioni di spettatori in streaming simultanei al picco
- 13,6 milioni di spettatori medi per minuto
- 24 milioni di spettatori unici durante la programmazione del giorno della partita
- Consegna in live streaming 4K attraverso la struttura di FOX a Tempe
Fox (NASDAQ: FOXA, FOX) anunció que el Super Bowl LIX generó más de 800 millones de dólares en ingresos publicitarios brutos en todas las plataformas. El evento estableció múltiples récords, incluyendo:
- Audiencia promedio de 127.7 millones de espectadores (un aumento del 3% respecto al año pasado)
- Máximo de audiencia de 137.7 millones durante el segundo cuarto
- La cobertura previa al partido promedió 23.4 millones de espectadores
- El espectáculo del medio tiempo atrajo a 133.5 millones de espectadores (un aumento del 3% respecto al año pasado)
Tubi rompió récords de rendimiento de streaming con:
- 15.5 millones de espectadores simultáneos en el pico
- 13.6 millones de audiencia promedio por minuto
- 24 millones de espectadores únicos a lo largo de la programación del día del juego
- Entrega de streaming en vivo en 4K a través de la instalación de FOX en Tempe
폭스 (NASDAQ: FOXA, FOX)는 슈퍼볼 LIX가 모든 플랫폼에서 8억 달러 이상의 광고 수익을 창출했다고 발표했습니다. 이 이벤트는 여러 기록을 세웠습니다:
- 평균 1억 2770만 명의 시청자 (작년 대비 3% 증가)
- 2쿼터 동안의 최고 시청자 수 1억 3770만 명
- 경기 전 보도는 평균 2340만 명의 시청자를 기록
- 하프타임 쇼는 1억 3350만 명의 시청자를 끌어들였습니다 (작년 대비 3% 증가)
튜비의 스트리밍 성과는 다음과 같은 기록을 세웠습니다:
- 최고 동시 스트리밍 시청자 수 1550만 명
- 평균 분당 시청자 수 1360만 명
- 경기 당일 프로그램에서 2400만 명의 고유 시청자
- FOX의 템페 시설을 통한 4K 생중계 제공
Fox (NASDAQ: FOXA, FOX) a annoncé que le Super Bowl LIX a généré plus de 800 millions de dollars de revenus publicitaires bruts sur toutes les plateformes. L'événement a établi plusieurs records, notamment :
- Une audience moyenne de 127,7 millions de téléspectateurs (en hausse de 3 % par rapport à l'année dernière)
- Audience maximale de 137,7 millions pendant le deuxième quart-temps
- La couverture d'avant-match a enregistré en moyenne 23,4 millions de téléspectateurs
- Le spectacle de la mi-temps a attiré 133,5 millions de téléspectateurs (en hausse de 3 % par rapport à l'année dernière)
Tubi a battu des records de performance de streaming avec :
- 15,5 millions de téléspectateurs simultanés au pic
- 13,6 millions de téléspectateurs en moyenne par minute
- 24 millions de téléspectateurs uniques pendant la programmation du jour du match
- Diffusion en direct 4K via l'installation de FOX à Tempe
Fox (NASDAQ: FOXA, FOX) gab bekannt, dass der Super Bowl LIX über 800 Millionen Dollar an Brutto-Werbeeinnahmen auf allen Plattformen generiert hat. Die Veranstaltung stellte mehrere Rekorde auf, darunter:
- Durchschnittliches Publikum von 127,7 Millionen Zuschauern (3% mehr als im Vorjahr)
- Höchstwert von 137,7 Millionen Zuschauern im zweiten Quartal
- Die Vorberichterstattung hatte im Durchschnitt 23,4 Millionen Zuschauer
- Die Halbzeitshow zog 133,5 Millionen Zuschauer an (3% mehr als im Vorjahr)
Tubi brach Streaming-Rekorde mit:
- 15,5 Millionen gleichzeitigen Streaming-Zuschauern im Höchstwert
- 13,6 Millionen durchschnittlichen Zuschauern pro Minute
- 24 Millionen einzigartigen Zuschauern während der Programmierung am Spieltag
- 4K-Live-Streaming über die FOX-Anlage in Tempe
- Generated over $800 million in gross advertising revenue
- Record viewership of 127.7 million viewers (3% increase YoY)
- Record-breaking streaming metrics on Tubi with 15.5M peak concurrent viewers
- Successful 4K streaming implementation
- None.
Insights
The $800 million in gross advertising revenue from Super Bowl LIX represents a significant achievement for FOX , demonstrating the enduring value of premium live sports content in an increasingly fragmented media landscape. This revenue figure, combined with record-breaking viewership across traditional and digital platforms, validates FOX's multi-platform distribution strategy.
The streaming performance on Tubi is particularly noteworthy, with 15.5 million peak concurrent viewers marking a decisive shift in viewing habits. This success strengthens FOX's position in the streaming wars without requiring the massive content investments that burden competitors like Netflix or Amazon. The robust streaming numbers also prove FOX can effectively monetize sports content across both traditional and digital platforms, creating multiple revenue streams from the same event.
The record-setting pregame coverage averaging 23.4 million viewers indicates FOX's ability to maximize the entire broadcast window, not just the main event. This extensive engagement provides additional advertising inventory and demonstrates FOX's expertise in creating compelling supplementary content that captures and retains viewers.
Looking ahead, these results will likely strengthen FOX's position in future NFL rights negotiations and advertising rate discussions. The successful integration of Tubi into major sports broadcasts also provides a blueprint for FOX's digital transformation, potentially accelerating the shift of advertising dollars from traditional TV to streaming platforms while maintaining control over premium content distribution.
"The clear winners Sunday night were the Eagles, the NFL, and FOX. Congratulations to our teams at FOX Sports and Tubi for a record-breaking and historic Super Bowl LIX, the most-watched, most-streamed, and most successful Super Bowl ever," said Lachlan Murdoch, Executive Chair and CEO, Fox Corporation.
FOX Sports Super Bowl LIX Highlights
New Orleans hosted an unforgettable Super Bowl that saw a record-setting average audience of 127.7 million viewers watch the Philadelphia Eagles' 40-22 victory over the Kansas City Chiefs in Super Bowl LIX. The 127.7 million viewers set a new all-time high mark for Super Bowl viewership (up +3% vs. 123.7 million viewers last year) featuring fans across all platforms, including television (FOX, FOX Deportes and Telemundo) and digital (Tubi and NFL digital properties, including NFL+).- The big game peaked at 137.7 million viewers in the second quarter (8:00 PM – 8:15 PM ET), per Nielsen Media Research.
- FOX SUPER BOWL LIX PREGAME coverage averaged 23.4 million viewers from 1:00 PM ET to kick-off. It ranks as the best for a Super Bowl pregame starting at 1:00 PM on record. The pre-kick portion averaged 82.5 million viewers, up +
9% over last year's 75.8 million viewers. - The Apple Music Super Bowl Halftime Show, starring Kendrick Lamar, drew an average of 133.5 million viewers across television and digital platforms from 8:30 PM – 8:45 PM ET (up +
3% vs. 129.3 million viewers last year), setting a new record as most-watched Super Bowl halftime performance in history
Tubi Super Bowl LIX Highlights
- Tubi's simulcast of FOX's Super Bowl LIX broadcast broke the Super Bowl streaming record as part of the networks special game day takeover, reaching 15.5 million peak concurrent streaming viewers and a 13.6 million average minute audience, up by a decisive margin from prior Super Bowls. Tubi also saw 24 million unique viewers access the platform across game day programming starting with FOX's SUPER BOWL LIX PREGAME SHOW.
- For Super Bowl LIX Tubi leveraged FOX's state-of-the-art livestreaming operation in
Tempe, Arizona to deliver the highest quality, 4K live stream with best-in-class latency.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports, and entertainment content through its primary iconic domestic brands, including FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. These brands hold cultural significance with consumers and commercial importance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, develop deeper consumer relationships, and create more compelling product offerings. FOX maintains an impressive track record of news, sports, and entertainment industry success that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information about Fox Corporation, please visit www.FoxCorporation.com.
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SOURCE Fox Corporation
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