OutKick Delivers Massive Growth Month Over Month and Year Over Year in October 2024
OutKick, a national multimedia sports platform owned by FOX , reported significant growth in October 2024. The platform achieved 8.6 million total desktop and mobile unique visitors, marking a 61% monthly increase and 44% year-over-year growth. Total multiplatform views reached 31 million, up 32% monthly and 30% annually. Social media engagement saw 1.9 million social actions across Facebook, X, and Instagram, up 119% year-over-year, while video views reached 19.7 million across social platforms, a 73% annual increase. The growth was attributed to coverage of major sports events and controversial topics in sports.
OutKick, una piattaforma sportiva multimediale nazionale di proprietà di FOX, ha registrato una crescita significativa nell'ottobre 2024. La piattaforma ha raggiunto 8,6 milioni di visitatori unici totali su desktop e mobile, segnando un incremento mensile del 61% e una crescita annuale del 44%. Il totale delle visualizzazioni multiplatform ha raggiunto 31 milioni, con un aumento del 32% su base mensile e del 30% su base annuale. L'engagement sui social media ha visto 1,9 milioni di interazioni sui social come Facebook, X e Instagram, in crescita del 119% rispetto all'anno precedente, mentre le visualizzazioni video hanno toccato 19,7 milioni sulle piattaforme social, con un incremento annuale del 73%. La crescita è stata attribuita alla copertura di eventi sportivi di rilievo e argomenti controversi nel mondo dello sport.
OutKick, una plataforma deportiva multimedia nacional propiedad de FOX, reportó un crecimiento significativo en octubre de 2024. La plataforma logró 8,6 millones de visitantes únicos totales en desktop y móvil, marcando un aumento del 61% mensual y un crecimiento del 44% en comparación interanual. Las visualizaciones totales en múltiples plataformas alcanzaron 31 millones, con un incremento del 32% mensual y del 30% anual. El compromiso en redes sociales registró 1,9 millones de acciones sociales en Facebook, X e Instagram, un aumento del 119% interanual, mientras que las visualizaciones de videos alcanzaron 19,7 millones en las plataformas sociales, un incremento del 73% en un año. Este crecimiento se atribuyó a la cobertura de eventos deportivos importantes y temas controversiales en el ámbito deportivo.
OutKick는 FOX 소속의 전국적인 멀티미디어 스포츠 플랫폼으로서 2024년 10월에 중대한 성장을 보고했습니다. 이 플랫폼은 데스크톱과 모바일에서 총 860만 명의 고유 방문자를 기록하여 월 61%의 증가와 전년 대비 44%의 성장을 기록했습니다. 총 멀티플랫폼 조회수는 3100만에 달하며, 월 32% 및 연간 30% 증가하였습니다. 소셜 미디어 상의 참여는 Facebook, X 및 Instagram에서 190만 건의 소셜 행동을 기록하여 전년 대비 119% 증가했고, 비디오 조회수는 소셜 플랫폼에서 1970만에 달하여 연간 73% 증가했습니다. 이러한 성장은 주요 스포츠 이벤트와 스포츠 관련 논란에 대한 보도 덕분으로 분석되었습니다.
OutKick, une plateforme nationale sportive multimédia appartenant à FOX, a rapporté une croissance significative en octobre 2024. La plateforme a atteint 8,6 millions de visiteurs uniques au total sur desktop et mobile, marquant une augmentation mensuelle de 61 % et une croissance de 44 % par rapport à l'année précédente. Les vues totales multiplateformes ont atteint 31 millions, en hausse de 32 % sur une base mensuelle et de 30 % sur une base annuelle. L'engagement sur les réseaux sociaux a vu 1,9 million d'actions sociales sur Facebook, X et Instagram, en hausse de 119 % par rapport à l'année précédente, tandis que les vues vidéo ont atteint 19,7 millions sur les plateformes sociales, une augmentation annuelle de 73 %. Cette croissance est attribuée à la couverture d'événements sportifs majeurs et de sujets controversés dans le domaine du sport.
OutKick, eine nationale multimediale Sportplattform im Besitz von FOX, berichtete im Oktober 2024 von einem signifikanten Wachstum. Die Plattform erreichte 8,6 Millionen eindeutige Besucher auf Desktop und Mobilgeräten, was einem monatlichen Anstieg von 61% und einem jährlichen Wachstum von 44% entspricht. Die Gesamtheit der Multiplattformaufrufe betrug 31 Millionen, was einem monatlichen Anstieg von 32% und einem jährlichen Anstieg von 30% entspricht. Die Interaktion in sozialen Medien verzeichnete 1,9 Millionen soziale Aktionen auf Facebook, X und Instagram, ein Anstieg von 119% im Jahr im Vergleich zum Vorjahr, während die Videoaufrufe auf sozialen Plattformen 19,7 Millionen erreichten, was einem jährlichen Anstieg von 73% entspricht. Das Wachstum wurde auf die Berichterstattung über bedeutende Sportereignisse und kontroverse Themen im Sport zurückgeführt.
- 61% monthly increase in unique visitors to 8.6 million
- 32% growth in multiplatform views to 31 million
- 119% year-over-year increase in social media engagement
- 73% annual growth in video views across social platforms
- Expanding content reach through diverse coverage of sports events
- None.
Insights
The significant growth metrics for OutKick demonstrate strong digital engagement momentum for FOX's sports media subsidiary. With
The platform's growth in video views and engagement time indicates effective content strategy and audience retention. The expansion in multiplatform views by
OutKick’s tremendous growth in October 2024 is a direct result of the platform driving the conversation on many important topics, including the transgender movement in sport where OutKick has been tip of the spear on the San Jose State University volleyball controversy that has garnered national attention. OutKick also continued its wall-to-wall coverage of the college football and NFL season as well as provided engaging content with two interviews with President-elect Donald Trump – one with OutKick founder Clay Travis during the Georgia vs. Alabama college football game and a sit-down with Tyrus for the program Maintaining with Tyrus.
On Facebook, X (formerly Twitter), and Instagram, OutKick in October of 2024 saw over 1.9 million social actions, up
*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.
*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, October 2023 – October 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, Instagram, X YouTube, October 2024, Report Date: 11/22/2024.
About OutKick
OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241122918558/en/
OutKick Press Contact:
Brian Karpas
212-301-9966
brian.karpas@outkick.com
Source: OutKick
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