Fox Corporation Announces Formation of Tubi Media Group
Fox Corporation has announced the formation of the Tubi Media Group, led by newly appointed CEO Paul Cheesbrough, effective April 26, 2023. This new business unit will consolidate Fox's digital operations, including Tubi, Credible, and Blockchain Creative Labs. The formation reflects Fox's commitment to growing its digital footprint, leveraging Tubi's success in the AVOD space, which has positioned it as a market leader. Executive Chair Lachlan Murdoch highlighted this move as essential for continued growth in the digital sector. The previous Tubi CEO, Farhad Massoudi, will step down but remain until June for a transition period. The Tubi Media Group is set to innovate in streaming, advertising, and technical services.
- Formation of Tubi Media Group to streamline digital operations.
- Paul Cheesbrough appointed CEO, previously led Tubi's growth.
- Tubi recognized as the #1 market leader in advertising-based streaming.
- Farhad Massoudi's departure may create interim uncertainty during leadership transition.
Paul Cheesbrough Set to Lead the New Business Unit as CEO
The new division will house
"Our strategic acquisition of Tubi in 2020 established a cornerstone in our digital streaming strategy, which under Paul and Farhad's leadership has driven record growth and is now the clear market leader in AVOD in the US," said
"Building off this momentum, and complementing the strong growth being driven in our company wide digital revenues, now is the right time to bring these efforts together into a new business unit which will be tasked with spearheading our digital expansion and partnering with our brands to drive continued growth."
Cheesbrough, who served previously as CTO and President of Digital for
"We have incredible momentum across our digital portfolio at
"I'd also like to take this opportunity to thank Farhad for his partnership over the past few years. He's a true pioneer in the streaming space and saw the opportunity in AVOD long before others. The fact that we're building this new business around Tubi's brand and the momentum that the company has achieved is testament to everything that Farhad founded, built and delivered over the years."
"It has been an incredible three years since the acquisition of Tubi, leading to its great success within the
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ABOUT TUBI MEDIA GROUP
The new business unit will have three lines of business that will focus on streaming, advertising and engineering services: Tubi Streaming will house our current AVOD business which has grown, under the leadership of Tubi CEO
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