Forrester: Global Tech Spend To Surpass $4.9 Trillion In 2025
Forrester (FORR) forecasts global technology spending to reach $4.9 trillion in 2025, growing 5.6% from $4.7 trillion in 2024. Software and IT services will represent 66% of global tech spend in 2025, with software growing at 10.5% and expected to capture 60% of global tech spend growth by 2029.
Key growth drivers include generative AI, cybersecurity, and cloud technologies. Regional growth projections for 2025 include: Asia Pacific at 5.6% (with India leading at 9.6%), North America at 6% (US tech spend exceeding $2 trillion), and Europe at 5% (surpassing $1.5 trillion).
Financial services, retail, and media industries are expected to increase AI-enabled tool adoption for enhanced customer experiences and operational efficiency. The forecast highlights the need for businesses to reposition their workforce, compete for tech talent, and address technical debt.
Forrester (FORR) prevede che la spesa globale per la tecnologia raggiungerà 4,9 trilioni di dollari nel 2025, con una crescita del 5,6% rispetto ai 4,7 trilioni di dollari del 2024. Software e servizi IT rappresenteranno il 66% della spesa tecnologica globale nel 2025, con il software che crescerà del 10,5% e si prevede catturerà il 60% della crescita della spesa tecnologica globale entro il 2029.
I principali fattori di crescita includono l'IA generativa, la cybersicurezza e le tecnologie cloud. Le proiezioni di crescita regionale per il 2025 includono: Asia Pacifico al 5,6% (con l'India in testa al 9,6%), Nord America al 6% (la spesa tecnologica negli Stati Uniti supera i 2 trilioni di dollari) e Europa al 5% (superando 1,5 trilioni di dollari).
Si prevede che i settori dei servizi finanziari, del commercio al dettaglio e dei media aumenteranno l'adozione di strumenti abilitati all'IA per migliorare l'esperienza dei clienti e l'efficienza operativa. La previsione evidenzia la necessità per le aziende di riposizionare la propria forza lavoro, competere per i talenti tecnologici e affrontare il debito tecnico.
Forrester (FORR) pronostica que el gasto global en tecnología alcanzará 4.9 billones de dólares en 2025, creciendo un 5.6% desde los 4.7 billones de dólares en 2024. El software y los servicios de TI representarán el 66% del gasto tecnológico global en 2025, con el software creciendo un 10.5% y se espera que capture el 60% del crecimiento del gasto tecnológico global para 2029.
Los principales impulsores del crecimiento incluyen la IA generativa, la ciberseguridad y las tecnologías en la nube. Las proyecciones de crecimiento regional para 2025 incluyen: Asia-Pacífico al 5.6% (con India liderando al 9.6%), América del Norte al 6% (el gasto tecnológico en EE. UU. superando los 2 billones de dólares), y Europa al 5% (superando los 1.5 billones de dólares).
Se espera que los sectores de servicios financieros, retail y medios aumenten la adopción de herramientas habilitadas por IA para mejorar la experiencia del cliente y la eficiencia operativa. La previsión destaca la necesidad de que las empresas reubiquen su fuerza laboral, compitan por el talento tecnológico y aborden la deuda técnica.
포레스터 (FORR)는 세계 기술 지출이 2025년까지 4.9조 달러에 이를 것으로 예상하며, 이는 2024년 4.7조 달러에서 5.6% 성장하는 것입니다. 소프트웨어와 IT 서비스는 2025년 전 세계 기술 지출의 66%를 차지할 것이며, 소프트웨어는 10.5% 성장할 것으로 예상되며 2029년까지 전 세계 기술 지출 성장의 60%를 차지할 것으로 보입니다.
주요 성장 동력에는 생성적 AI, 사이버 보안 및 클라우드 기술이 포함됩니다. 2025년 지역별 성장 전망은 다음과 같습니다: 아시아 태평양 5.6% (인도가 9.6%로 선두), 북미 6% (미국의 기술 지출이 2조 달러를 초과), 유럽 5% (1.5조 달러를 초과).
금융 서비스, 소매 및 미디어 산업은 고객 경험 및 운영 효율성을 향상시키기 위해 AI 기반 도구 채택을 증가시킬 것으로 예상됩니다. 이 예측은 기업이 인력을 재배치하고 기술 인재를 확보하며 기술 부채를 해결할 필요가 있음을 강조합니다.
Forrester (FORR) prévoit que les dépenses mondiales en technologie atteindront 4,9 billions de dollars d'ici 2025, avec une croissance de 5,6% par rapport à 4,7 billions de dollars en 2024. Les logiciels et les services informatiques représenteront 66% des dépenses technologiques mondiales en 2025, avec une croissance des logiciels de 10,5% et une prévision de capturer 60% de la croissance des dépenses technologiques mondiales d'ici 2029.
Les principaux moteurs de croissance incluent l'IA générative, la cybersécurité et les technologies cloud. Les projections de croissance régionales pour 2025 incluent : Asie-Pacifique à 5,6% (avec l'Inde en tête à 9,6%), Amérique du Nord à 6% (les dépenses technologiques aux États-Unis dépassant 2 billions de dollars) et Europe à 5% (dépassant 1,5 billion de dollars).
Les secteurs des services financiers, du commerce de détail et des médias devraient augmenter l'adoption d'outils alimentés par l'IA pour améliorer les expériences clients et l'efficacité opérationnelle. Les prévisions soulignent la nécessité pour les entreprises de repositionner leur main-d'œuvre, de rivaliser pour attirer des talents technologiques et de gérer la dette technique.
Forrester (FORR) prognostiziert, dass die globalen Technologieausgaben bis 2025 4,9 Billionen Dollar erreichen werden, was einem Wachstum von 5,6% gegenüber 4,7 Billionen Dollar im Jahr 2024 entspricht. Software und IT-Dienstleistungen werden 2025 66% der globalen Technologiekosten ausmachen, wobei die Software um 10,5% wächst und bis 2029 voraussichtlich 60% des Wachstums der globalen Technologieausgaben erfassen wird.
Wichtige Wachstumstreiber sind generative KI, Cybersicherheit und Cloud-Technologien. Regionale Wachstumsprognosen für 2025 umfassen: Asien-Pazifik bei 5,6% (mit Indien an der Spitze bei 9,6%), Nordamerika bei 6% (die Technologieausgaben in den USA übersteigen 2 Billionen Dollar) und Europa bei 5% (über 1,5 Billionen Dollar).
Es wird erwartet, dass die Finanzdienstleistungs-, Einzelhandels- und Medienbranchen die Nutzung von KI-gestützten Tools zur Verbesserung der Kundenerlebnisse und der betrieblichen Effizienz erhöhen. Die Prognose hebt die Notwendigkeit hervor, dass Unternehmen ihre Belegschaft umstrukturieren, um um technologische Talente konkurrieren und technische Schulden abbauen müssen.
- Global tech spending projected to grow 5.6% to $4.9 trillion in 2025
- Software sector showing strong 10.5% growth rate
- Software and IT services to represent 66% of global tech spend in 2025
- US tech spending to exceed $2 trillion milestone in 2025
- India showing exceptional growth at 9.6% in tech spending for 2025
- Companies face challenges in managing legacy systems and technical debt
- Increased competition for tech talent could drive up operational costs
Insights
This comprehensive market forecast from Forrester demonstrates the company's deep analytical capabilities and strategic market positioning in the technology research sector. The projected $4.9 trillion global tech spend in 2025 represents not just market growth, but also validates Forrester's methodology and research depth in tracking complex technology trends.
The granular regional breakdown and sector-specific insights showcase several critical developments: First, the 10.5% growth rate in software spending signals a fundamental shift in enterprise technology priorities, with implications for both vendors and service providers. Second, the dominance of software and IT services (66% of total spend) reflects the accelerating digital transformation across industries, particularly in financial services, retail, and media sectors.
The geographic analysis reveals important market dynamics:
- North America's projected 6% growth and 41% share of global tech spending reinforces its position as the primary market for technology adoption
- Asia Pacific's 5.6% growth rate, particularly India's exceptional 9.6% projection, indicates significant expansion opportunities in emerging markets
- Europe's milestone $1.5 trillion tech spend forecast demonstrates the region's accelerating digital maturity
The forecast's emphasis on generative AI, cybersecurity, and cloud solutions as key growth drivers aligns with current enterprise priorities and investment patterns. This alignment positions Forrester advantageously to provide strategic guidance to clients navigating these technological transformations, potentially strengthening its market position in the research and advisory services sector.
Generative AI, cybersecurity, and cloud solutions are poised to drive growth by
According to Forrester’s Global Tech Market Forecast, 2024 To 2029, software and IT services combined will account for
The report further states that investments in generative AI will drive industry-specific growth. For example, industries including financial services, retail, and media will increasingly adopt AI-enabled tools to enhance customer experiences and operational efficiency. This growth in genAI investments will subsequently force businesses to reposition their workforce, compete for tech talent, and lower technical debt.
Noteworthy highlights from the report include:
-
Asia Pacific tech spend will grow5.6% in 2025. The region will witness a surge in real GDP growth that far exceeds the global average, led by countries includingIndia ,the Philippines ,Vietnam , andIndonesia . Government initiatives inChina andIndia , and increased investment in generative AI and semiconductors inJapan andSouth Korea , will help drive tech spend.India will see the fastest growth, with tech spend expected to increase by9.6% in 2025. -
North American tech spend will grow by
6% in 2025. Excluding staffing costs, US tech spend will exceed$2 trillion 63% driven by financial services and insurance, government, media and information, and professional and business services. The US leads with41% of global tech spending and46% of AI software spend, underscoring its domination in generative AI and cloud computing adoption. -
European tech spend will grow by
5% in 2025. European tech spend will exceed$1.5 trillion 78% of tech spend inEurope by 2029 — up from68% in 2016 — as enterprises spend more on cloud, security, generative AI, and the digital economy. More than40% of European tech spend comes from financial services, media and information, and professional and business services.
“Over the next five years, technology investments will reshape industries at an unprecedented pace,” said Michael O’Grady, principal forecast analyst at Forrester. “GenAI, cloud technologies, and cybersecurity will take center stage, transforming how businesses operate and deliver value. Companies that prioritize these investments will not only strengthen their competitive edge but also achieve sustainable growth, but it’s important that they also balance their rapid tech investments with ongoing efforts to manage legacy systems and reduce technical debt.”
Resources:
- Read more about Forrester’s Global Tech Market Forecast, 2024 To 2029, in this blog or download the report here (client access required).
- Read more about Forrester’s US Tech Market Forecast, 2024 To 2029, in this blog or download the report here (client access required).
About Forrester
Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, sales, and product functions to be bold at work and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit Forrester.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250205205386/en/
Hannah Segvich
hsegvich@forrester.com
Source: Forrester
FAQ
What is Forrester's (FORR) global tech spending forecast for 2025?
How much will software growth contribute to global tech spend by 2029 according to FORR?
What is the projected tech spending growth rate for North America in 2025?
Which region will see the highest tech spending growth rate in 2025?
What percentage of European tech spend will software and IT services capture by 2029?
