Finance of America Announces Strategic Leadership Additions to Drive Digital Innovation in Home Equity Retirement Solutions
Finance of America (NYSE: FOA) has announced two strategic executive appointments to drive digital transformation in its reverse mortgage business. Brian Conneen joins as Chief Information Officer, bringing extensive fintech experience from Best Egg where he helped scale operations to serve over two million customers. Karime Benaissa takes the role of Chief Customer Officer, leveraging his digital operations expertise from Amazon, Petco, and Neiman Marcus.
The appointments align with FOA's strategy to modernize the reverse mortgage market through technological innovation. Conneen will focus on implementing scalable solutions for consumers and lender partners, while Benaissa will lead a comprehensive digital transformation to improve customer experience for older homeowners seeking financial flexibility.
Finance of America (NYSE: FOA) ha annunciato due nomine strategiche per guidare la trasformazione digitale nel suo business dei mutui inversi. Brian Conneen entra come Chief Information Officer, portando con sé una vasta esperienza nel fintech da Best Egg, dove ha contribuito a scalare le operazioni per servire oltre due milioni di clienti. Karime Benaissa assume il ruolo di Chief Customer Officer, sfruttando la sua esperienza nelle operazioni digitali maturata in Amazon, Petco e Neiman Marcus.
Le nomine si allineano con la strategia di FOA di modernizzare il mercato dei mutui inversi attraverso l'innovazione tecnologica. Conneen si concentrerà sull'implementazione di soluzioni scalabili per i consumatori e i partner finanziatori, mentre Benaissa guiderà una trasformazione digitale completa per migliorare l'esperienza dei clienti più anziani che cercano flessibilità finanziaria.
Finance of America (NYSE: FOA) ha anunciado dos nombramientos ejecutivos estratégicos para impulsar la transformación digital en su negocio de hipotecas inversas. Brian Conneen se une como Director de Información, aportando una extensa experiencia en fintech de Best Egg, donde ayudó a escalar operaciones para atender a más de dos millones de clientes. Karime Benaissa asume el cargo de Director de Clientes, aprovechando su experiencia en operaciones digitales de Amazon, Petco y Neiman Marcus.
Los nombramientos se alinean con la estrategia de FOA de modernizar el mercado de hipotecas inversas a través de la innovación tecnológica. Conneen se centrará en implementar soluciones escalables para consumidores y socios prestamistas, mientras que Benaissa liderará una transformación digital integral para mejorar la experiencia del cliente para los propietarios mayores que buscan flexibilidad financiera.
Finance of America (NYSE: FOA)는 역모기지 사업의 디지털 혁신을 추진하기 위해 두 명의 전략적 임원 임명을 발표했습니다. Brian Conneen은 최고정보책임자(Chief Information Officer)로 합류하여 Best Egg에서 200만 명 이상의 고객을 지원하는 운영을 확장하는 데 기여한 방대한 핀테크 경험을 가지고 있습니다. Karime Benaissa는 고객 경험을 개선하기 위해 Amazon, Petco 및 Neiman Marcus에서의 디지털 운영 전문 지식을 활용하여 최고고객책임자(Chief Customer Officer) 역할을 맡습니다.
이번 임명은 FOA가 기술 혁신을 통해 역모기지 시장을 현대화하려는 전략과 일치합니다. Conneen은 소비자 및 대출자 파트너를 위한 확장 가능한 솔루션 구현에 집중하고, Benaissa는 재정적 유연성을 추구하는 노인 주택 소유자를 위한 고객 경험을 개선하기 위한 포괄적인 디지털 변혁을 이끌 것입니다.
Finance of America (NYSE: FOA) a annoncé deux nominations stratégiques pour piloter la transformation numérique de son activité de prêts hypothécaires inversés. Brian Conneen rejoint l'entreprise en tant que Directeur de l'Information, apportant une vaste expérience dans le secteur fintech acquise chez Best Egg, où il a contribué à l'expansion des opérations pour servir plus de deux millions de clients. Karime Benaissa prend le poste de Directeur de la Clientèle, mettant à profit son expertise en opérations numériques acquise chez Amazon, Petco et Neiman Marcus.
Ces nominations s'inscrivent dans la stratégie de FOA visant à moderniser le marché des prêts hypothécaires inversés grâce à l'innovation technologique. Conneen se concentrera sur la mise en œuvre de solutions évolutives pour les consommateurs et les partenaires prêteurs, tandis que Benaissa dirigera une transformation numérique complète pour améliorer l'expérience client des propriétaires âgés en quête de flexibilité financière.
Finance of America (NYSE: FOA) hat zwei strategische Führungspositionen angekündigt, um die digitale Transformation in ihrem Geschäft mit Umkehrhypotheken voranzutreiben. Brian Conneen tritt als Chief Information Officer bei, bringt umfangreiche Fintech-Erfahrung von Best Egg mit, wo er half, die Abläufe für über zwei Millionen Kunden auszubauen. Karime Benaissa übernimmt die Rolle des Chief Customer Officer und nutzt seine Expertise in digitalen Abläufen von Amazon, Petco und Neiman Marcus.
Die Ernennungen stehen im Einklang mit der Strategie von FOA, den Markt für Umkehrhypotheken durch technologische Innovationen zu modernisieren. Conneen wird sich auf die Implementierung skalierbarer Lösungen für Verbraucher und Kreditgeberpartner konzentrieren, während Benaissa eine umfassende digitale Transformation leiten wird, um das Kundenerlebnis für ältere Hausbesitzer, die finanzielle Flexibilität suchen, zu verbessern.
- Strategic hiring of experienced digital transformation executives
- Expansion into digital-first mortgage solutions
- Potential for improved operational efficiency through technology
- None.
Brian Conneen Joins as Chief Information Officer; Karime Benaissa Joins as Chief Customer Officer
New Executive Hires Poised to Modernize Reverse Mortgage Experience with a More Seamless Customer Journey
Finance of America Reverse LLC (“Finance of America” or the “Company”), a leading provider of home equity-based financing solutions for a modern retirement and a part of Finance of America Companies Inc. (NYSE: FOA), announced two key executive hires to accelerate its strategy of redefining the reverse mortgage market through digital transformation. These strategic appointments reinforce Finance of America’s commitment to modernizing a corner of the mortgage industry that presents significant opportunity to improve customer experiences with innovative technology.
Brian Coneen – Chief Information Officer, Finance of America (Photo: Business Wire)
Joining as Chief Information Officer (CIO) is Brian Conneen, a seasoned fintech leader who played a pivotal role in scaling personal loan provider Best Egg from its inception to serving over two million customers. With a deep background in digital lending and financial technology, Conneen brings a proven track record of launching digital-first products that drive both customer growth and operational efficiency. His expertise in leveraging technology for strategic growth will be key in Finance of America’s technological evolution – where he will lead the charge in implementing modern, scalable solutions to both consumers and lender partners who wish to unlock home equity with greater efficiency, transparency, and accessibility.
Also joining Finance of America’s executive team as Chief Customer Officer (CCO) is Karime Benaissa. Benaissa possesses extensive hands-on experience in digital operations and e-commerce, having held leadership roles at global consumer retailers such as Amazon, Petco, and Neiman Marcus, where he accelerated the growth of their digital businesses with differentiated experiences developed through a deep focus on the customer. At Finance of America, Benaissa will spearhead a comprehensive digital and customer experience transformation to create seamless online and offline interactions that better serve older homeowners seeking financial flexibility. His leadership will also help lower the barriers that traditional lenders face when incorporating reverse mortgages into their offerings. Benaissa will work in close collaboration with Conneen and his teams to ensure technology and customer experience advancements move in lockstep.
“Finance of America is embracing the opportunity to evolve and meet customer expectations like never before in our industry,” said Kristen Sieffert, President of Finance of America. “With these key hires, we are positioning Finance of America to lead the charge in transforming home equity solutions for older homeowners and for the lenders who serve them. By combining cutting-edge technology with an unparalleled customer experience, we are poised to create a new era of accessibility and trust in home equity retirement solutions.”
These executive appointments mark significant milestones in Finance of America’s journey to category leadership, further solidifying its position as an innovator in home equity solutions. Investors and stakeholders can expect continued momentum as the company accelerates its digital transformation and expands its market reach.
About Finance of America
Finance of America Reverse LLC dba Finance of America (NMLS 2285) is a modern retirement solutions platform that provides customers with access to an innovative range of retirement offerings centered on the home and is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc. (NYSE: FOA). In addition to the reverse mortgage business, Finance of America Companies Inc. offers capital markets and portfolio management capabilities primarily to optimize the distribution of its originated loans to investors. Finance of America is headquartered in
View source version on businesswire.com: https://www.businesswire.com/news/home/20250305948600/en/
For Finance of America Media: pr@financeofamerica.com
For Finance of America Investor Relations: ir@financeofamerica.com
Source: Finance of America Companies Inc.
FAQ
What strategic hires did Finance of America (FOA) announce for its reverse mortgage division?
How will Brian Conneen's appointment impact FOA's reverse mortgage operations?
What experience does Karime Benaissa bring to Finance of America's reverse mortgage business?
What is Finance of America's strategic goal with these new executive appointments?
