David&Goliath Wins AOR for Finance of America
David&Goliath (D&G), an integrated creative agency, has been appointed as the Creative Agency of Record (AOR) for Finance of America (FOA), a leading provider of home equity-based financing solutions for retirement. D&G's responsibilities will include business and brand strategy, creative development, and ongoing thought leadership.
The new collaboration aims to educate homeowners aged 55+ on the importance of home equity in retirement and revolutionize the reverse mortgage category. The first campaign is set to launch in Q2 2025 and will focus on repositioning the FOA brand to highlight its innovative solutions for unlocking housing wealth.
Chris Moschner, FOA's Chief Marketing Officer, emphasized the need for modern solutions and messaging to break the reverse mortgage adoption barrier. The new brand platform developed by D&G is expected to catalyze growth in the reverse mortgage sector.
David&Goliath, founded in 1999, is known for its purpose-driven creativity and has received multiple accolades for its impactful work.
David&Goliath (D&G), un'agenzia creativa integrata, è stata nominata come Agenzia Creativa di Riferimento (AOR) per Finance of America (FOA), un fornitore leader di soluzioni di finanziamento basate sull'equità della casa per la pensione. Le responsabilità di D&G includeranno strategia aziendale e di marca, sviluppo creativo e leadership di pensiero continua.
La nuova collaborazione mira a educare i proprietari di casa di età superiore ai 55 anni sull'importanza dell'equità della casa nella pensione e a rivoluzionare la categoria dei mutui inversi. La prima campagna sarà lanciata nel secondo trimestre del 2025 e si concentrerà sul riposizionamento del marchio FOA per evidenziare le sue soluzioni innovative per sbloccare la ricchezza immobiliare.
Chris Moschner, Chief Marketing Officer di FOA, ha sottolineato la necessità di soluzioni e messaggi moderni per superare la barriera all'adozione dei mutui inversi. La nuova piattaforma di marca sviluppata da D&G dovrebbe catalizzare la crescita nel settore dei mutui inversi.
David&Goliath, fondata nel 1999, è conosciuta per la sua creatività orientata allo scopo e ha ricevuto numerosi riconoscimenti per il suo lavoro di impatto.
David&Goliath (D&G), una agencia creativa integrada, ha sido designada como la Agencia Creativa de Registro (AOR) para Finance of America (FOA), un proveedor líder de soluciones de financiamiento basadas en el capital de la vivienda para la jubilación. Las responsabilidades de D&G incluirán estrategia empresarial y de marca, desarrollo creativo y liderazgo de pensamiento continuo.
La nueva colaboración tiene como objetivo educar a los propietarios de viviendas mayores de 55 años sobre la importancia del capital de la vivienda en la jubilación y revolucionar la categoría de hipotecas inversas. La primera campaña está programada para lanzarse en el segundo trimestre de 2025 y se centrará en reposicionar la marca FOA para resaltar sus soluciones innovadoras para desbloquear la riqueza inmobiliaria.
Chris Moschner, Director de Marketing de FOA, enfatizó la necesidad de soluciones y mensajes modernos para superar la barrera de adopción de las hipotecas inversas. Se espera que la nueva plataforma de marca desarrollada por D&G catalice el crecimiento en el sector de las hipotecas inversas.
David&Goliath, fundada en 1999, es conocida por su creatividad orientada a un propósito y ha recibido múltiples reconocimientos por su trabajo impactante.
David&Goliath (D&G)는 통합 창의적 에이전시로, Finance of America (FOA)의 크리에이티브 에이전시 오브 레코드(AOR)로 임명되었습니다. FOA는 은퇴를 위한 주택 자산 기반 금융 솔루션의 선도적 제공업체입니다. D&G의 책임에는 비즈니스 및 브랜드 전략, 창의적 개발, 지속적인 사고 리더십이 포함됩니다.
이번 새로운 협업은 55세 이상의 주택 소유자에게 은퇴 시 주택 자산의 중요성을 교육하고, 역모기지 카테고리를 혁신하는 것을 목표로 합니다. 첫 번째 캠페인은 2025년 2분기에 출시될 예정이며, FOA 브랜드를 재포지셔닝하여 주택 자산을 활용하는 혁신적인 솔루션을 강조하는 데 중점을 둘 것입니다.
FOA의 최고 마케팅 책임자인 크리스 모쉬너는 역모기지 채택 장벽을 깨기 위한 현대적 솔루션과 메시지의 필요성을 강조했습니다. D&G가 개발한 새로운 브랜드 플랫폼은 역모기지 분야의 성장을 촉진할 것으로 예상됩니다.
1999년에 설립된 David&Goliath는 목적 지향적인 창의성으로 알려져 있으며, 영향력 있는 작업으로 여러 차례의 찬사를 받았습니다.
David&Goliath (D&G), une agence créative intégrée, a été désignée comme l'Agence Créative de Référence (AOR) pour Finance of America (FOA), un fournisseur leader de solutions de financement basées sur l'équité de la maison pour la retraite. Les responsabilités de D&G incluront la stratégie commerciale et de marque, le développement créatif et le leadership d'opinion continu.
La nouvelle collaboration vise à éduquer les propriétaires de maison de plus de 55 ans sur l'importance de l'équité de la maison dans la retraite et à révolutionner la catégorie des prêts hypothécaires inversés. La première campagne devrait être lancée au deuxième trimestre de 2025 et se concentrera sur le repositionnement de la marque FOA pour mettre en avant ses solutions innovantes pour libérer la richesse immobilière.
Chris Moschner, directeur marketing de FOA, a souligné la nécessité de solutions et de messages modernes pour briser la barrière d'adoption des prêts hypothécaires inversés. La nouvelle plateforme de marque développée par D&G devrait catalyser la croissance dans le secteur des prêts hypothécaires inversés.
David&Goliath, fondée en 1999, est connue pour sa créativité axée sur un but et a reçu de nombreux prix pour son travail percutant.
David&Goliath (D&G), eine integrierte Kreativagentur, wurde als Creative Agency of Record (AOR) für Finance of America (FOA) ernannt, einen führenden Anbieter von auf Eigenkapital basierenden Finanzierungslösungen für die Altersvorsorge. D&Gs Aufgaben umfassen Geschäfts- und Markenstrategie, kreative Entwicklung und fortlaufende Gedankenführung.
Die neue Zusammenarbeit zielt darauf ab, Hauseigentümer ab 55 Jahren über die Bedeutung von Eigenkapital in der Altersvorsorge aufzuklären und die Kategorie der Umkehrhypotheken zu revolutionieren. Die erste Kampagne soll im zweiten Quartal 2025 starten und sich darauf konzentrieren, die FOA-Marke neu zu positionieren, um ihre innovativen Lösungen zur Freisetzung von Immobilienvermögen hervorzuheben.
Chris Moschner, Chief Marketing Officer von FOA, betonte die Notwendigkeit moderner Lösungen und Botschaften, um die Barriere für die Annahme von Umkehrhypotheken zu überwinden. Die von D&G entwickelte neue Markenplattform soll das Wachstum im Bereich der Umkehrhypotheken katalysieren.
David&Goliath, gegründet im Jahr 1999, ist bekannt für seine zielgerichtete Kreativität und hat zahlreiche Auszeichnungen für seine wirkungsvollen Arbeiten erhalten.
- David&Goliath appointed as Creative Agency of Record for Finance of America.
- New campaign launching in Q2 2025 aims to revolutionize the reverse mortgage category.
- Focus on educating homeowners aged 55+ about leveraging home equity for retirement.
- Potential to unlock $14 trillion in home equity for homeowners aged 55+.
- No immediate financial metrics or revenue impacts disclosed.
— New Work Aimed to Empower Homeowners 55+ and Revolutionize the Reverse Mortgage Category —
“We have an enormous opportunity to create some of the most impactful work this category has seen, and it will have the power to improve thousands of lives,” said David Angelo, founder and creative chairman of D&G. “We’re excited to help the category leader transform their industry and to place the Finance of America brand in the position to reshape perceptions of reverse mortgages by demonstrating the many ways they unleash your best life in retirement.”
The new scope of work includes developing brand, social and communication strategy along with creative ideation and production of a 360-brand repositioning campaign. With the first campaign work set to launch in Q2’25, D&G will highlight how Finance of America is a trusted partner for those who want to unlock housing wealth in their next chapter, and how as the leader in product innovation, they have unique solutions to address the
Chris Moschner, Chief Marketing Officer of Finance of America, said, “We are thrilled to be working with such a talented group of creative minds at D&G as we embark on this exciting step for Finance of America. The reverse mortgage marketing paradigm has stayed the same for decades but modern times call for modern solutions and modern messaging. This new brand platform will elevate the category and help break the reverse mortgage adoption barrier that is holding so many back from enjoying the full potential of their retirement.”
About David&Goliath
David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide based in
About Finance of America
Finance of America is a modern retirement solutions platform that provides customers with access to an innovative range of retirement offerings centered on the home and is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc. (NYSE: FOA).
View source version on businesswire.com: https://www.businesswire.com/news/home/20250403741676/en/
Media Contacts
David&Goliath: anahid.shahrik@dng.com
Finance of America: pr@financeofamerica.com
Source: David&Goliath
FAQ
What does the FOA and David&Goliath partnership mean for shareholders?
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How does the new FOA campaign aim to impact the reverse mortgage market?
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