David&Goliath Wins AOR for Finance of America
— New Work Aimed to Empower Homeowners 55+ and Revolutionize the Reverse Mortgage Category —
“We have an enormous opportunity to create some of the most impactful work this category has seen, and it will have the power to improve thousands of lives,” said David Angelo, founder and creative chairman of D&G. “We’re excited to help the category leader transform their industry and to place the Finance of America brand in the position to reshape perceptions of reverse mortgages by demonstrating the many ways they unleash your best life in retirement.”
The new scope of work includes developing brand, social and communication strategy along with creative ideation and production of a 360-brand repositioning campaign. With the first campaign work set to launch in Q2’25, D&G will highlight how Finance of America is a trusted partner for those who want to unlock housing wealth in their next chapter, and how as the leader in product innovation, they have unique solutions to address the
Chris Moschner, Chief Marketing Officer of Finance of America, said, “We are thrilled to be working with such a talented group of creative minds at D&G as we embark on this exciting step for Finance of America. The reverse mortgage marketing paradigm has stayed the same for decades but modern times call for modern solutions and modern messaging. This new brand platform will elevate the category and help break the reverse mortgage adoption barrier that is holding so many back from enjoying the full potential of their retirement.”
About David&Goliath
David&Goliath (D&G) is an independently operated, wholly-owned, subsidiary of Innocean Worldwide based in
About Finance of America
Finance of America is a modern retirement solutions platform that provides customers with access to an innovative range of retirement offerings centered on the home and is the consumer brand and reverse mortgage operating subsidiary of its parent company, Finance of America Companies Inc. (NYSE: FOA).
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Media Contacts
David&Goliath: anahid.shahrik@dng.com
Finance of America: pr@financeofamerica.com
Source: David&Goliath