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Plant Lovers Can Build an Indoor Oasis with New and Exclusive Offerings From "The Plant Shop" at 1-800-Flowers.com

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1-800-Flowers.com continues to enhance its offerings by introducing approximately 30 new and exclusive plant products at The Plant Shop. These additions include faux plants, hanging plants, houseplants, succulents, blooming plants, and orchids. The company is responding to the growing demand for plants for home decor and gifting, providing expert care resources to support customers. The new products, available with two-day shipping, aim to establish The Plant Shop as a leading destination for trendy greenery.

Positive
  • Introduction of 30 new plant products, expanding the product line significantly.
  • Increased availability of trending products like faux plants and hanging plants.
  • Expert care tips and resources enhance customer engagement and support.
Negative
  • None.

CARLE PLACE, N.Y., Sept. 30, 2020 /PRNewswire/ -- The Plant Shop at 1-800-Flowers.com® continues to expand its breadth of offerings, introducing approximately 30 new and exclusive products to its already robust assortment. Building on its authority position in the plant space, brand-new categories include faux plants and hanging plants, in addition to fresh varieties of houseplants, succulents, blooming plants and orchids. Leafy content and resources, including expert plant care tips, have been curated to further engage customers on their plant-parenting journey.

"Whether for home décor, to spruce up the home office or for socially distant gifting, the demand for plants continues to surge," says Alfred Palomares, Vice President, Merchandising and Resident Plant Dad, 1-800-Flowers.com. "As we broaden our assortment to include offerings in the faux and hanging categories, The Plant Shop at 1-800-Flowers.com is the go-to destination for the most on-trend greenery and authoritative content."   

Available for two-day shipping nationwide*, the latest additions to The Plant Shop include:

New Houseplants and Succulents Create a Plant Lover's Paradise
1-800-Flowers.com has added a variety of trending and in-demand houseplants and succulents to its growing plant family. Each of these green beauties arrive in their own modern and stylish container, ready to bring the many benefits of plants into the home.

Hanging Plants That Elevate Any Space – Literally
Looking to add some dimension to the home office? Or not enough space? Enter hanging plants! With their cascading foliage and air-purifying qualities, these flourishing plants arrive in a sleek, white planter or an adorable sloth container – perfect for hanging out!

No Green Thumb? No Problem!
Real plant parenthood may not be for everyone, but there are plenty of realistic faux plants that can transform a home into an indoor jungle. Each of these new and exclusive green and flowering faux plants are displayed in a rattan basket or ceramic planter. Best of all, they need no maintenance.

Plants in Full Bloom
1-800-Flowers.com has added to its already robust collection of blooming plants and elegant orchids, all sure to brighten any indoor garden. Customers can choose from more than a dozen new fragrant blooms, including the Autumn Gathering Gardenia, Fall Forest Friends Mini PlantsSerenity Orchid Garden, Bonfire Warmth Orchid and more.

Un-be-LEAF-able Exclusive Content and More for Caring and Sharing
The 1-800-Flowers.com "Plant Corner" features engaging curated content to help customers care for their plants and further interact with the brand. Two new blog series, "Rooted in Happiness" and "Plant Parenting 101," include topics such as Seven Green Houseplants You Can Grow At Home and Health Benefits of Plants, with more articles being added regularly. Complimentary backgrounds have been designed to offer greenhouse vibes for connecting with plant enthusiasts virtually. All budding plant-fluencers are encouraged to join the conversation and share their love of plants with 1-800-Flowers.com on Facebook, Twitter and Instagram, using #BetterWithPlants

Happiness Delivered with Free Shipping for Celebrations Passport® Members
Whether giving or receiving, plant devotees can take advantage of the company's Celebrations Passport® loyalty program, which provides members with free, standard shipping and no service charge on purchases for one full year across the 1-800-FLOWERS.COM, Inc. family of brands.

*Shipping not available in AK and HI.

About 1-800-Flowers.com®
For more than 40 years, 1-800-Flowers.com has offered truly original floral arrangements, plants and unique gifts to celebrate birthdays, anniversaries, everyday occasions and deliver comfort during times of grief. Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers thoughtful ways to express themselves and connect with the most important people in their lives. 1-800-Flowers.com is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. 

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SOURCE 1-800-Flowers.com

FAQ

What new products were introduced by 1-800-Flowers.com on September 30, 2020?

1-800-Flowers.com introduced approximately 30 new products, including faux plants, hanging plants, houseplants, succulents, blooming plants, and orchids.

How does 1-800-Flowers.com support plant care for customers?

1-800-Flowers.com provides expert plant care tips and resources through their curated content to help customers in their plant-parenting journey.

What is the significance of the new plant offerings for FLWS investors?

The new plant offerings are part of 1-800-Flowers.com's strategy to meet rising consumer demand, potentially driving sales and market share growth, which is positive for FLWS investors.

How quickly can customers receive new plant products from 1-800-Flowers.com?

New plant products from 1-800-Flowers.com are available for two-day shipping nationwide.

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