Harry & David® Teams Up Geoffrey Zakarian, Award-Winning Chef and Restaurateur to Engage Customers in the Joy of Fine Food, Entertaining, and Healthy Living

Rhea-AI Summary

Harry & David has partnered with renowned chef Geoffrey Zakarian as their Culinary Ambassador. Zakarian will curate over 30 specialty products and share recipes that exemplify fine food and entertaining. This collaboration aims to enhance customer experiences by offering high-quality gourmet foods, including sustainably sourced seafood and fine meats, with prices ranging from $32 to $200. The partnership reflects Zakarian's culinary philosophy while providing Harry & David customers with expert advice on entertaining. This initiative is part of the brand's ongoing commitment to food excellence.

Positive

• Collaboration with Geoffrey Zakarian expected to enhance brand visibility and customer engagement.
• Curated product assortment includes over 30 specialty items ranging from $32 to $200, likely attracting diverse consumer segments.
• Focus on sustainably sourced seafood and fine meats aligns with growing consumer demand for quality and sustainability.

Negative

• None.

JERICHO, N.Y., March 9, 2022 /PRNewswire/ -- Harry & David®, America's premier choice in gourmet food gifting, is teaming up with Iron Chef, TV host, and author Geoffrey Zakarian to share his passion for fine food, entertaining, and healthy living with customers. As Culinary Ambassador for Harry & David, Zakarian will curate and create products, recipes, and experiences that reflect his philosophy on cooking and entertaining so customers can express, connect, and celebrate life's delicious moments. Harry & David is part of the 1-800-FLOWERS.COM, Inc. family of brands.

Zakarian has presided over some of the country's top kitchens, traveling the world for new inspiration to marry with his classical training and techniques in a lifelong effort to deliver paramount hospitality experiences. Now, he's bringing his culinary expertise and signature style to Harry & David.

"I am a long-time fan of Harry & David, starting with the famous Royal Riviera® Pears - but these delicious pears are just the beginning of what the brand has to offer," Zakarian says. "I've had such a great time immersing myself in all the Harry & David offerings and taste-testing products, from meats and cheeses to seafood and desserts, so I can share some of my personal favorites through new recipes, experiences, and more."

"We are very excited to collaborate with Geoffrey and share his passion for good food with our customers," says Greg Sarley, Senior Vice President of Merchandising, Gourmet Foods and Gift Baskets. "Across our consumer touchpoints, we look forward to bringing his unique point of view for elevated entertaining to our community, as we help foster relationships through distinctive fare and create meaningful opportunities for engaging with Geoffrey, Harry & David, and each other."

GZ Approved: Curated Product Assortment  
To launch the collaboration, Zakarian has curated a collection of more than 30 Harry & David specialty products, including items from Wolferman's Bakery® and Vital Choice®. Items within the assortment range from $32 to $200 and will change seasonally. A sampling of key categories and gourmet food products in the inaugural collection include:

• Sustainably Sourced Seafood – Wild Alaskan Sockeye Salmon, Wild Alaskan Halibut, Wild-Caught Chilean Sea Bass
• Fine Meats – Bone-In Ribeye Steak, Porterhouse Steak, Filet Mignon
• Meat and Cheese – Classic Epicurean Charcuterie and Cheese Collection, Charcuterie and Cheese Assortment, Ultimate Charcuterie and Cheese Collection
• Seasonal Fruit – The Favorite® Royal Riviera® Pears, Navel Oranges and Grapefruit, Deluxe Organic Fruit Basket

Creating Special Moments In the Kitchen – and Beyond
Zakarian will share his expertise on everything in the kitchen, from pairing food with wine to making an unforgettable birthday dinner. Customers can channel their inner gourmet chef through how-to videos featuring newly created recipes, such as: Poached Pears with Red Wine, Roasted Rib Eye with Caramelized Shallots, Greek Sunday Morning Yogurt Parfait and Geoffrey Zakarian's Famous Bloody Mary, and much more.

Free Shipping and More for Celebrations Passport® Members
Gourmet food enthusiasts can take advantage of the company's Celebrations Passport® loyalty program, which rewards customers and celebrates their thoughtfulness with free standard shipping and no service charge for one full year on purchases made across the 1-800-FLOWERS.COM, Inc. family of brands. The program also provides the ability to unlock additional perks and benefits that grow as members gift.

Customers can stay up-to-date on what's happening at Harry & David by connecting on Facebook, Twitter, and Instagram.

About Harry & David®
Since 1934, Harry & David has been America's premier choice in gourmet food gifting. Headquartered in Southern Oregon, Harry & David owns and operates 20 different orchards, spread over 100 square miles, featuring fresh yearly crops of handpicked delicious fruit, including peaches, Bosc pears and the iconic Royal Riviera® pears. Harry & David offers a wide variety of options for everyday sharing and entertaining, including Moose Munch® premium popcorn, Wolferman's Bakery®, Vital Choice® and Stock Yards® branded products. Harry & David is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.

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SOURCE Harry & David

FAQ

What is the partnership between Harry & David and Geoffrey Zakarian?

Harry & David has teamed up with Geoffrey Zakarian as their Culinary Ambassador to enhance customer experiences with gourmet food offerings.

What products will Geoffrey Zakarian curate for Harry & David?

Zakarian will curate over 30 specialty products, including sustainably sourced seafood and fine meats, aimed at elevating gourmet food gifting.

What is the price range for the curated collection by Geoffrey Zakarian?

The curated collection by Zakarian ranges from $32 to $200, offering a variety of gourmet foods.

How will the collaboration impact Harry & David's customer engagement?

The collaboration aims to enhance customer engagement by providing expert recipes and entertaining tips from Zakarian, encouraging interaction with the brand.

What is the significance of the 'GZ Approved' curated product assortment?

The 'GZ Approved' assortment signifies high-quality products curated by Zakarian, aimed at providing exceptional gourmet food choices for customers.