Cheryl's Cookies® Bakes up a Batch of Innovative New Products and Decadent Flavors
Cheryl's Cookies introduces a new range of innovative baked goods for the fall and holiday seasons, expanding its offerings to over 200 products. New highlights include Bake at Home Cookie Dough and various Cookie Dessert Boards, all made with premium ingredients. The launch aims to enhance customer engagement through activities like Celebrations Book Club and Cookie Convos. The company also announces free shipping for members of its Celebrations Passport loyalty program, enhancing customer loyalty and potentially driving sales for the brand, part of 1-800-FLOWERS.COM.
- Introduction of innovative products including Bake at Home Cookie Dough and Cookie Dessert Boards.
- Expansion of product offerings to over 200 items, catering to gifting and entertaining needs.
- Enhanced customer engagement through activities like Celebrations Book Club and Cookie Convos.
- Free shipping offered to Celebrations Passport members, likely to boost customer loyalty.
- None.
COLUMBUS, Ohio, Oct. 21, 2021 /PRNewswire/ -- Cheryl's Cookies®, famous for its delectable cut-out cookies and creamy buttercream frosting, has introduced an innovative new assortment of product offerings for fall, holiday, and beyond. Made with the finest ingredients and upmost care, these unique products add to the brand's more than 200 offerings of distinctive baked goods for gifting, entertaining, and self-consumption. The flavorful experience extends well beyond the bite with the launch of a fresh slate of special events, helpful resources, and immersive cookie activities for customers. Cheryl's Cookies is part of the 1-800-FLOWERS.COM, Inc. family of brands.
"Our Cheryl's Cookies customers continually inspire us to innovate within our product assortment and we are delighted to introduce these delicious new options for their gifting and sharing needs," says George Schmidt, Vice President and General Manager, Cheryl's Cookies. "The love of our famous cookies has created a connected community of loyal customers and we look forward to deepening our relationships with them through exciting immersive, educational, and fun-filled activities, as well as engaging content that takes them behind the brand."
Below are the some of the key new product categories, cookie flavors, and brand experiences that Cheryl's Cookies is bringing to customers:
Product Innovations
A broad range of specialty baked goods, ranging from
- Bake at Home Cookie Dough, Plus Buttercream Frosting: For the first time ever, Cheryl's Cookies is making its famous cookie dough available for nationwide shipping and baking at home. Customers can choose from a variety of flavors, including Chocolate Chip Dough, Cut-Out Dough, Sugar Dough, and Chocolate Chip Dough and Cut-Out Dough. They can also choose to top off their creations with Vanilla Buttercream Frosting or Yellow Buttercream Frosting.
- Cookie Dessert Boards: Creating a spectacular platter filled with sweet treats to share is easy with the Birthday Dessert Charcuterie Board, Hot Cocoa Charcuterie Board, and Holiday Dessert Charcuterie Board.
- Do-it-Yourself Cookie Decorating Kits: This Sprinkle Decorating Kit and S'mores Kit includes everything needed to craft fun and delicious creations with family and friends.
- Gluten Free Cookies: Customers can enjoy the same great taste in gluten free options such as Chocolate Chip, Buttercream Frosted Sugar, Snickerdoodle, Oatmeal Raisin, and Chocolate Brownie.
Decadent New Flavors
Customers can enjoy the warmth of the fall and holiday seasons with a variety of fresh tastes made with the best natural ingredients, including:
- Chocolate Obsession Cookie
- Kitchen Sink Caramel Pretzel Chocolate Cookie
- Rocky Road Pecan Cookie
- Frosted Pumpkin Spice Latte Cookie
Engaging Experiences
The Cheryl's Cookies community of customers is invited to engage with the brand through:
- Celebrations Book Club℠: These one-hour discussions feature bestselling authors in a two-way conversation, and attendees receive a complimentary Cheryl's Cookies sampler box to snack on during the session
- Cookie Convos: Talented bakers around the country answer questions and bake up something exclusively for Cheryl's Cookies fans – from Instagram-worthy cookie decorating to cookie flavor pairings.
- Scrumptious Bites: This informative blog features behind-the-scenes content, celebratory tips for special occasions, recipe ideas, and more.
- Social Sharing: Customers are invited to share their love of cookies and learn about future events with Cheryl's Cookies by following the brand on Facebook, Twitter, and Instagram and using #MyCookieMoment.
Free Shipping for Celebrations Passport® Members
Cookie fanatics can take advantage of the company's Celebrations Passport® loyalty program, which provides members with free, standard shipping and no service charge on purchases for one full year across the 1-800-FLOWERS.COM, Inc. family of brands.
About Cheryl's Cookies®
Founded in 1981, Cheryl's Cookies has quickly grown a loyal customer following for its quality fresh-baked desserts using only the finest ingredients, including individually wrapped cookies, brownies and cakes. Headquartered in Westerville, Ohio, Cheryl's Cookies is well-known for its cut-out cookies with buttercream frosting and its selection of specially designed, hand-crafted baked goods for everyday and special occasion gifting. Offerings may be found on its website Cheryls.com and in its retail stores in Ohio. Cheryl's Cookies is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
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