1-800-Flowers.com® Inspires More Love and Connection This Valentine's Day With Exciting Assortment of Flowers, Gifts, and More

Rhea-AI Summary

1-800-Flowers.com is gearing up for Valentine's Day with a range of unique floral arrangements and gifts aimed at enhancing meaningful connections. This year, the brand expects to deliver approximately 23 million stems, emphasizing new products including over 90 rose offerings. Additionally, they are expanding their marketplace with 15 new product categories to support local makers. Starting February 1, customers can engage in themed countdown events, with exclusive discounts for early orders and loyalty program members. Collaborative bundles with Princess Cruises and engaging digital content are also part of their strategy to captivate customers.

Positive

• Expecting to deliver approximately 23 million stems this year.
• Expansion of product offerings with over 90 new rose products.
• Launch of new marketplace featuring 15 new product categories.
• Exclusive discounts for early orders and Celebrations Passport members.

Negative

• None.

Unique Floral Arrangements, New Curated Product Expansion, One-of-a-Kind Content, and More Help Customers Build Meaningful Relationships with Loved Ones

JERICHO, N.Y., Jan. 24, 2023 /PRNewswire/ -- As the countdown to February 14 begins, 1-800-Flowers.com® is inspiring thoughtful expressions of love with an array of unparalleled gifting options designed to win hearts on Cupid's big day. With a differentiated assortment of beautiful floral offerings that show the way to WOW, unique gifts from local makers, engaging digital content, fun and complimentary resources, and more, the brand is helping customers convey the perfect sentiment for any kind of Valentine.

"This Valentine's Day, we are giving our customers even more thoughtful and easy gifting solutions to help them build more meaningful relationships with the important people in their lives," says Abhay Patel, President, 1-800-Flowers.com. "In addition to our unique floral arrangements, we've further expanded our assortment to include a wide variety of distinctive gifts with Gifts & More, our new marketplace. This addition will help us continue to bring new trends to market as we support local independent sellers, providing them with an innovative platform to sell their goods on a national scale. Giving is truly the gift, and we'll continue to look for opportunities to broaden our product offerings as we seek to solve more of our customers' gifting needs."

Exciting offerings designed to help consumers express themselves during this season of romance include:

Truly Original, Sensational Arrangements That WOW Any Valentine

As the floral authority, 1-800-Flowers.com offers an unparalleled selection of differentiated products and expects to deliver approximately 23 million stems this year. Floral offerings to help consumers express their love include:

• Remarkable Roses for Every Romantic - 1-800-Flowers.com makes it seamless for gift-givers to impress Valentines with more than 90 new and classic rose products. This unique assortment includes 100 Premium Long Stem Red Roses, preserved Magnificent Roses® in a variety of unexpected colorways, gifts that literally say "I Heart You," blooming rose plants, and beyond. In fact, this year, the brand expects to sell approximately 15 million roses for the Valentine's Day holiday.
• Bouquets That Make Them Blush - Fresh, vibrant mixed arrangements such as the Treasured Love™ Bouquet, Victorian Romance™, and Radiant Romance™ Bouquet, will delight friends and loved ones. These on-trend bouquets also feature one of the most popular floral colors for the holiday – hot pink.
• One-of-a-Kind Expressions - Gift sweethearts an artisanal bouquet that is as unique as they are. Designed by talented local florists, using the freshest seasonal flowers, these hand-crafted arrangements come in a variety of sizes. One-of-a-Kind Bouquets can also be purchased as a floral subscription, making it easy for customers to send heartfelt reminders of their love throughout the year.
• A Symbol of Love - Named the 2023 Flower of the Year by 1-800-Flowers.com, the alluring orchid inspires shoppers to select a very meaningful gift. Reflecting beauty and luxury, this tropical flower, with its graceful blooms, is gathered in farm-fresh bouquets and also available as a flowering plant.

Beyond the Blooms: 1-800-Flowers.com Expands with Gifts & More

Just in time for Valentine's Day, 1-800-Flowers.com has expanded its product offerings with a marketplace that provides shoppers with unique and distinctive gifts to help them connect with others and build more meaningful relationships. Providing an opportunity to discover an array of expertly curated products from local makers, Gifts & More will include more than 15 new product categories such as home décor, spa gift baskets, party supplies, and DIY activities, along with 200+ new brands, including Luca + Dani, Naturally Gifted, and more.

The Countdown To Love Is On

Starting on February 1, consumers can follow along across various owned channels for a themed countdown that celebrates different aspects of love across the 1-800-FLOWERS.COM, Inc. family of brands. Each day, there will be a new way to make a loved one's life sweeter - from giveaways to downloadable coloring pages and beyond. 

Perfect Pairings That Create One Unforgettable Gift

Gift bundles in duo combinations of flowers, berries, treats, wine, and beyond, have been specially curated to deliver sweetness to any Valentine. With more than a dozen options to choose from, consumers can select red roses paired with a bottle of Harry & David™ wine, premium strawberries dipped in a variety of toppings and decadent cheesecake bites enrobed in chocolate, vibrant Gerbera daisies bundled with scrumptious cookies, and more. Each gift arrives packaged together for a special delivery that's straight from the heart.

For the Love of Travel

For the ultimate way to WOW, 1-800-Flowers.com and Princess^® Cruises have collaborated to offer customers a memorable experience. Now through February 28, shoppers can purchase a gift bundle that includes 42 carefully preserved Magnificent Roses® in a heart-shaped box and an exciting cruise for two that will make a long-lasting impression on lovers and adventure enthusiasts. Additionally, starting now through February 14, gift-givers are encouraged to connect with 1-800-Flowers.com on Instagram and enter for a chance to win a Princess Cruises promotional card* (valued at $2,900), which can be used toward a four to seven day cruise for two.

Engaging Content Throughout the Season of Romance

Shoppers can create special moments and further engage with the brand through rich digital content, including gifting advice on how to celebrate everyone you love, tips for better expressing love to a partner, ways to make this Valentine's Day memorable, and more. Additionally, complimentary resources such as eCards and digital backgrounds help customers celebrate love in all its forms. 

Order Early! Additional Savings for Celebrations Passport® Members

Shoppers can score big this Valentine's Day by taking advantage of exclusive discounts when they order before February 5. Gift-givers can save even more by becoming a member of the Celebrations Passport® loyalty program. In addition to enjoying free standard shipping and no service charge, members earn points with each dollar spent on gifts, unlocking perks and benefits that grow as they shop across the 1-800-FLOWERS.COM, Inc. family of brands, including Harry & David®, Shari's Berries®, Vital Choice®, PersonalizationMall.com®, and Simply Chocolate®. By joining and downloading the Celebrations Passport app, customers can easily manage membership details, shop, and engage with helpful resources.

About 1-800-Flowers.com®

For more than 45 years, 1-800-Flowers.com has offered truly original floral arrangements, plants and unique gifts to celebrate birthdays, anniversaries, everyday occasions, and seasonal holidays, and to deliver comfort during times of grief. Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers thoughtful ways to express themselves and connect with the most important people in their lives. 1-800-Flowers.com is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. 

*Princess Cruises promotional cards are subject to additional terms, conditions, and restrictions which can be found here.

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SOURCE 1-800-Flowers.com

FAQ

What new offerings is FLWS introducing for Valentine's Day 2023?

FLWS is introducing an expanded assortment of floral arrangements and unique gifts, including over 90 new rose products and 15 new product categories in their marketplace.

How many floral stems does FLWS plan to deliver this Valentine's Day?

FLWS expects to deliver approximately 23 million stems for Valentine's Day.

What dates are significant for FLWS's Valentine's Day promotions?

The significant dates for FLWS's Valentine's Day promotions include starting February 1 for themed countdown events and early order discounts before February 5.

Is FLWS collaborating with any partners for special offers this Valentine's Day?

Yes, FLWS has collaborated with Princess Cruises to offer memorable gift bundles that include floral arrangements and cruise experiences.