1-800-FLOWERS.COM, Inc. Launches Holiday Campaign to Support No Kid Hungry

Rhea-AI Summary

1-800-FLOWERS.COM (NASDAQ: FLWS) has launched its holiday campaign to support No Kid Hungry, aiming to combat childhood hunger in the U.S., where nearly 12 million children face food insecurity. From now until December 24, 2021, 20% of net proceeds from its Season of Sharing collection will be donated. Customers can also donate directly, with $1 providing up to 10 meals. The initiative has previously helped supply up to 1 million meals. In 2020, the company donated over $4.8 million in food products to help combat hunger.

Positive

• Launched holiday campaign supporting No Kid Hungry, addressing childhood hunger.
• Donating 20% of net proceeds from Season of Sharing collection through December 24, 2021.
• Previous contributions have provided up to 1 million meals for children in need.
• Donated over $4.8 million in food products to nonprofit organizations in 2020.

Negative

• None.

JERICHO, N.Y., Oct. 14, 2021 /PRNewswire/ -- Today, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) announced the launch of its holiday campaign to help No Kid Hungry end childhood hunger by giving kids the healthy food they need to thrive. It's estimated that nearly 12 million children in the United States currently live in households facing hunger, and that 1 in 6 kids could face hunger this year.

Now through December 24, 2021 the company will donate 20% of the Net Proceeds* from each gift purchased from its specially curated Season of Sharing collection to No Kid Hungry. In addition to shopping this assortment, customers can also choose to make a monetary donation to No Kid Hungry. For every $1 No Kid Hungry receives, it can provide up to 10 meals to kids in need**.

"Together with No Kid Hungry, we want to change the painful truth that millions of children in America are living with hunger," said Chris McCann, CEO of 1-800-FLOWERS.COM, Inc. "During this season of sharing, we look forward to raising awareness about the issue of food insecurity and engaging our customers to help ensure that kids across the country have access to the food they need."

Customers can learn more about the issue of childhood hunger through the campaign's original blog posts, Pinterest boards from Harry & David® and 1-800-Flowers.com®, video content, and more.

Through its continued support of hunger relief efforts, 1-800-FLOWERS.COM, Inc. has helped No Kid Hungry provide up to 1 million meals for kids in need. The company also regularly donates items to food banks throughout the country. In 2020, it donated more than $4.8 million of perishable product to nonprofit organizations in local communities that provide direct assistance to families facing hunger.

The Season of Sharing holiday gift collection features more than a dozen unique products from across the company's family of brands, including:

• Harry & David® Season's Best Gift Basket ($99.99) – This collection of sweet and savory treats includes Royal Riviera® Pears, sweet and salty Moose Munch® Premium Popcorn, milk chocolate-covered cherries, and premium meat and cheese snacks.
• PersonalizationMall.com® Personalized Close to Her Heart Garden Stone ($44.99) – This "Close to Her Heart" Personalized Garden Stone makes a great addition to any lawn.
• Wolferman's Bakery® Berry Breakfast Box ($39.99) – This popular gift selection features three sizes of English muffins, fruit preserves, cranberry orange loaf cake, along with other indulgent treats.
• 1-800-Flowers.com® Classic Budding Rose (Starting at $34.99) – Tucked inside a rose-pattern planter with delicate gold scallop rope rim, this radiant keepsake adds a touch of timeless elegance to any space.
• Shari's Berries® Gourmet Dipped Fancy Strawberries (Starting at $29.99) – Available in an array of sizes, these fresh strawberries are hand-dipped in rich, chocolaty confection, and decorated with crunchy bits of toffee, chocolate chips, and drizzle.
• Cheryl's Cookies® Sparkling Treats Gift Tower ($39.99) – This bright and cheerful tower features gift-wrapped boxes filled with more than 30 sweet treats, such as individually wrapped buttercream frosted cut-out cookies, pecan butternut balls, a snack size gourmet cookie assortment, and milk chocolate pretzel clusters.
• The Popcorn Factory® Frosty Fun Popcorn Tins (3.5 Gallon) ($44.99) – These tins feature multiple assorted popcorn flavors like Classic Butter, Cheese, Caramel, and White Cheddar.

While helping give back to No Kid Hungry, customers can also save by becoming members of the Celebrations Passport® loyalty program, which offers free standard shipping and no service charge for one full year on purchases made across the 1-800-FLOWERS.COM, Inc. family of brands.

About 1-800-FLOWERS.COM, Inc.
1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company's e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl's Cookies®, Harry & David®, PersonalizationMall.com®, Shari's Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman's Bakery®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; and DesignPac Gifts, LLC, a manufacturer of gift baskets and towers. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation's 2021 Hot 25 Retailers list, which ranks the nation's fastest-growing retail companies. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter. 

About No Kid Hungry
No child should go hungry in America. But in the wake of the coronavirus pandemic, 1 in 6 kids could face hunger this year. No Kid Hungry is working to end childhood hunger by helping launch and improve programs that give all kids the healthy food they need to thrive. This is a problem we know how to solve. No Kid Hungry is a campaign of Share Our Strength, an organization committed to ending hunger and poverty.

*"Net Proceeds" is defined as the gross sales price of the product less any and all taxes, service charges, shipping and handling charges, discounts, gift certificates, promotional gift certificates, promotional offers (e.g., airline miles, points, e-money, etc.) credits, rebates, chargebacks, refunds, credit card processing fees and gift certificate cancellations. No Kid Hungry is a program of Share Our Strength, a 501(c)3 non-profit organization – EIN 52-1367538

**$1 can provide up to 10 meals. Meal equivalency varies during COVID-19 relief. Learn more at NoKidHungry.org/OneDollar 

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SOURCE 1-800-FLOWERS.COM, Inc.

FAQ

What is the FLWS holiday campaign about?

The FLWS holiday campaign supports No Kid Hungry, focusing on alleviating childhood hunger in the U.S.

How long will the 1-800-FLOWERS.COM donation campaign run?

The donation campaign will run until December 24, 2021.

What percentage of sales goes to No Kid Hungry?

20% of net proceeds from the Season of Sharing collection will be donated to No Kid Hungry.

How many meals can $1 provide through No Kid Hungry?

Each $1 donation can provide up to 10 meals to children in need.

What has 1-800-FLOWERS.COM done in the past to help hunger relief?

In 2020, the company donated over $4.8 million in food products to support hunger relief efforts.