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1-800-FLOWERS.COM, Inc. has announced its acquisition of Alice’s Table, a lifestyle business specializing in digital livestreaming floral and culinary experiences. This strategic move aims to expand the company’s experiential offerings and strengthen customer relationships through interactive events. Since its launch in 2015, Alice’s Table has hosted over 80,000 participants, providing engaging experiences that enhance creativity. The partnership aligns with 1-800-FLOWERS.COM's commitment to fostering human connection and innovation in the gifting space.
Positive
Acquisition of Alice’s Table enhances experiential offerings.
Expansion into interactive livestreaming events aligns with customer engagement strategy.
Alice's Table has hosted over 80,000 participants, indicating strong market interest.
Negative
None.
Company Further Expands Experiential Offerings with Broad Range of Interactive Livestreaming Events for Public, Private, and Corporate Guests Across the Country
JERICHO, N.Y.--(BUSINESS WIRE)--
Today, 1-800-FLOWERS.COM, Inc. (NASDAQ: FLWS) (“the Company”), a leading provider of gifts designed to help customers express, connect, and celebrate, announced it has expanded its experiential offerings with the acquisition of Alice’s Table®, a lifestyle business offering fully digital and highly curated livestreaming floral, culinary, and other unique experiences to public event guests, as well as to private and corporate clients across the country. This expansion reflects the Company’s strategic focus on developing immersive experiences, engaging content, and interactive events, as well as embracing entrepreneurial concepts that help deepen relationships with customers and create a real sense of community.
(Photo: Business Wire)
Launched in 2015 by Alice Lewis, Alice’s Table began by hosting in-person floral arranging events in homes and venues throughout the U.S. It pivoted to a purely digital model in 2020, when it began collaborating with 1-800-Flowers.com® and Harry & David® to scale experiences in order to provide memorable interactive events, such as designing floral arrangements and creating charcuterie boards, to a broader audience of both large and small groups.
“In our continuous efforts to inspire more human expression, connection, and celebration, 1-800-FLOWERS.COM, Inc. is always looking to see what the entrepreneurial community is developing that will bring inspiration to our world,” said Dinesh Popat, President, BloomNet®. “Our collaboration with Alice’s Table began right at the beginning of the pandemic, and since then it has given more than 80,000 people the opportunity to celebrate their creative capabilities - and have some fun! Alice and her team’s passion for bringing customers unforgettable events aligns perfectly with our company’s vision. As we move forward, our focus will be on developing additional experiential concepts with Alice’s Table, creating even more exciting new ways for customers to engage with our family of brands -- and with each other.”
“I am so proud of this tremendous moment of growth for the Alice’s Table brand,” says Alice Lewis, who will remain with the company as President, Alice’s Table. “The 1-800-FLOWERS.COM, Inc. team has given us such incredible support over the past two years in helping us bring best-in-class virtual experiences to people coast-to-coast. This next phase in our relationship will allow us to expand our reach to millions of new customers and to deliver more of the next generation experiences our guests have come to love.”
Since its inception, Alice’s Table has offered thousands of interactive events that mix top instructor talent with crave-worthy DIY kits to provide fun-filled experiences for connecting with friends, family, and co-workers. These include special celebratory moments, such as bridal showers and birthday parties, corporate team building, and more. Currently, Alice’s Table offers approximately 10 unique step-by-step workshop themes for public event guests to choose from each month, with new themes designed and introduced seasonally, keeping the offerings fresh, exciting, and on trend.
About 1-800-FLOWERS.COM, Inc. 1-800-FLOWERS.COM, Inc. is a leading provider of gifts designed to help customers express, connect and celebrate. The Company’s e-commerce business platform features an all-star family of brands, including: 1-800-Flowers.com®, 1-800-Baskets.com®, Cheryl’s Cookies®, Harry & David®, PersonalizationMall.com®, Shari’s Berries®, FruitBouquets.com®, Moose Munch®, The Popcorn Factory®, Wolferman’s Bakery®, Vital Choice®, Stock Yards® and Simply Chocolate®. Through the Celebrations Passport® loyalty program, which provides members with free standard shipping and no service charge across our portfolio of brands, 1-800-FLOWERS.COM, Inc. strives to deepen relationships with customers. The Company also operates BloomNet®, an international floral and gift industry service provider offering a broad-range of products and services designed to help members grow their businesses profitably; Napco℠, a resource for floral gifts and seasonal décor; DesignPac Gifts, LLC, a manufacturer of gift baskets and towers; and Alice’s Table®, a lifestyle business offering fully digital live streaming floral, culinary and other experiences to guests across the country. 1-800-FLOWERS.COM, Inc. was recognized among the top 5 on the National Retail Federation’s 2021 Hot 25 Retailers list, which ranks the nation’s fastest-growing retail companies. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS. For more information, visit 1800flowersinc.com or follow @1800FLOWERSInc on Twitter.
What is the significance of 1-800-FLOWERS.COM's acquisition of Alice’s Table?
The acquisition enhances experiential offerings and aligns with the company's strategy to strengthen customer relationships through interactive events.
How many participants have engaged with Alice’s Table events?
Alice’s Table has engaged over 80,000 participants since its launch.
What type of experiences does Alice’s Table offer?
Alice’s Table offers livestreaming floral and culinary experiences that are interactive and highly curated.
How does this acquisition impact the stock symbol FLWS?
The acquisition is expected to positively impact FLWS by enhancing customer engagement and expanding its market reach.
