Flow Beverage Corp. Launches Expanded Distribution with Costco

Rhea-AI Summary

Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) announced the activation of a new distribution program with Costco, introducing Flow Alkaline Spring Water to 48 additional locations in Eastern Canada as of January 2, 2023. This expansion increases the total number of Costco stores carrying Flow products to 63 across Canada. The company anticipates growth in product sales due to new retail partnerships and product innovations. Flow is recognized as one of North America's fastest-growing premium water companies and emphasizes its commitment to sustainability.

Positive

• Expansion into 48 new Costco locations enhances brand visibility and accessibility.
• Total Costco locations carrying Flow products increased to 63 in Canada.
• Anticipated growth in sales driven by new retail partnerships and product innovations.

Negative

• None.

Flow Alkaline Spring Water now available at 48 new locations in Eastern Canada

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that Flow has activated an eight week distribution program with Costco, whereby Flow Alkaline Spring Water will be located in central store pallets across 48 new Costco locations in Eastern Canada. Activation began on January 2, 2023 and brings total Costco locations carrying Flow products to 63 in Canada. Flow products are also available for purchase at Costco online.

“Costco is a valued distribution partner to Flow and we are thrilled to be bringing Flow Alkaline Spring Water to 48 new locations in Canada. Looking forward to 2023, we expect to deliver continued growth in Flow brand product sales as we benefit from new retail and food service distribution partners, new doors and activations with existing partners, and increased adoption from our new product innovations,” said Nicholas Reichenbach, Flow’s founder and CEO.

About Flow

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, collagen-infused and vitamin-infused flavours in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 36,000 stores across North America. For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavorable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230105005249/en/

Trent MacDonald, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

Investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What is the latest announcement from Flow Beverage Corp regarding Costco?

Flow Beverage Corp announced a new distribution program with Costco, activating Flow Alkaline Spring Water at 48 new locations in Eastern Canada.

How many Costco locations now carry Flow products?

After this new distribution expansion, Flow products are available in 63 Costco locations across Canada.

What is the significance of Flow's new distribution program with Costco?

The program is expected to boost Flow's sales and brand presence in Eastern Canada.

When did Flow's distribution program with Costco begin?

The distribution program began on January 2, 2023.

What is Flow's stock symbol and stock exchange?

Flow Beverage Corp is traded on the TSX under the symbol FLOW and on the OTCQX under FLWBF.