Flow Alkaline Spring Water Becomes the Official Water of New York Road Runners and the New York City Marathon

Rhea-AI Summary

Flow Beverage Corp. (OTC:FLWBF) has entered a four-year partnership with New York Road Runners, making Flow Alkaline Spring Water the Official Water of iconic events like the TCS New York City Marathon. This collaboration aims to promote healthy hydration and sustainability by providing a plant-based alternative to plastic bottles. Flow's CEO, Maurizio Patarnello, anticipates increased brand awareness through this high-profile association, targeting the New York market and beyond.

Positive

• Partnership with NYRR expected to enhance brand visibility and trial among consumers in New York and the US.
• Alignment with sustainability initiatives could appeal to health-conscious consumers.

Negative

• None.

Flow Beverage Corp. and New York Road Runners sign four-year Partnership Agreement, Commit to Sustainable Events

TORONTO--(BUSINESS WIRE)-- Flow Beverage Corp. (TSX:FLOW) (OTC:FLWBF) (“Flow”), today announced that Flow Alkaline Spring Water is now the Official Water of the TCS New York City Marathon, United Airlines NYC Half, and other related events, through a four-year agreement with New York Road Runners (“NYRR”), a non-profit organization with a mission to inspire people through running.

(Photo: Business Wire)

Flow’s CEO, Maurizio Patarnello, said, “The New York City Marathon is one of the foremost sporting events in the world, with 50,000+ runners per year historically, and millions of spectators watching in-person and worldwide. We are thrilled that NYRR chose Flow as the Marathon’s Official Water. Flow Alkaline Spring Water will provide healthy hydration to runners at these events thanks to its optimum balance of minerals and electrolytes. Moreover, Flow’s renewable mostly plant-based pack will provide participants and spectators with a more sustainable alternative to single-use plastic. We expect this partnership to help build brand awareness and encourage trial in the New York area and across the US. We look forward to hitting the ground running together.”

Flow and NYRR aim to inspire runners and spectators alike to make more sustainable and healthy choices for themselves and the planet and will collaborate to make the upcoming events among the greenest yet.

“We are excited to partner with Flow as the Official Water of NYRR, including for the United Airlines NYC Half, the TCS New York City Marathon and a year-round portfolio of events,” said Christine Burke, NYRR Senior Vice President of Strategic Partnerships and Runner Products. “This multi-year partnership will be of utmost significance to our running community, keeping our runners hydrated, while simultaneously aligning New York Road Runners with a brand that also puts health, wellness, and sustainability at the forefront.”

The United Airlines NYC Half takes runners on a 13.1-mile journey through New York City each spring. The race begins in Brooklyn near Prospect Park before taking runners across the East River via the Manhattan Bridge. Once in Manhattan, runners race along the Lower East Side, up to Midtown, and through Times Square before finishing in Central Park. Next year’s Half Marathon will take place on Sunday, March 20.

About New York Road Runners (NYRR)

NYRR’s mission is to help and inspire people through running. Since 1958, New York Road Runners has grown from a local running club to the world’s premier community running organization. NYRR’s commitment to New York City’s five boroughs features races, virtual races, community events, free youth running initiatives and school programs, the NYRR RUNCENTER featuring the New Balance Run Hub, and training resources that provide hundreds of thousands of people each year with the motivation, know-how, and opportunity to Run for Life. NYRR’s premier event is the TCS New York City Marathon. Held annually on the first Sunday in November, the race features a wide population of runners, from the world’s top professional athletes to a vast range of competitive, recreational, and charity runners. To learn more, visit www.nyrr.org.

About Flow

Flow is a premium alkaline spring water company with a diversified line of health and wellness-oriented beverage products sold online and at retailers throughout North America. Flow's premium alkaline spring water is offered in original unflavored and a range of award-winning organic flavors, in sizes ranging from 330-ml to 1-liter.

Due to its unique artesian spring sources, Flow products contain naturally occurring electrolytes and essential minerals, and its original and flavored water products have an alkaline pH. As part of its ongoing innovation into functional "better-for-you" beverages, Flow recently introduced a new line of collagen-infused waters with natural flavors.

Founded in 2014 by serial, mission-driven entrepreneur Nicholas Reichenbach, Flow is highly dedicated to sustainability and is a B-Corp Certified company with a purpose to "bring wellness to the world through the positive power of water." Flow set out to be a sustainable brand, packaging its products in up to 75% renewable-resource-based Tetra Pak™ cartons utilizing sustainable operations.

Flow beverage products are available online at flowhydration.com, and are sold at over 20,000 stores across the United States and Canada, including Target, Publix, Walmart, Costco, Whole Foods Market, Loblaws, Sobeys, Metro, Shoppers Drug Mart, Farm Boy, Sprouts Farmers Market, Safeway, Wegmans, Harris Teeter, Giant Eagle, Bristol Farms, Raley’s, and Duane Reade, among others.

Follow Flow on social media: Instagram (https://www.instagram.com/flow/); Twitter (https://twitter.com/FlowHydration); and Facebook (facebook.com/FlowHydration).

For more information on Flow, please visit Flow’s investor relations site at:
investors.flowhydration.com

Cautionary Statement

This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavourable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211130005434/en/

Devan Pennell, Chief Financial Officer

1-844-356-9426

investors@flowhydration.com

US Investors:

Ashley DeSimone

Ashley.DeSimone@icrinc.com

Canadian investors:

Marc Charbin

investors@flowhydration.com

Media:

Natasha Koifman

nk@nkpr.net

Source: Flow Beverage Corp.

FAQ

What recent partnership did Flow Beverage Corp. announce?

Flow Beverage Corp. announced a four-year partnership with New York Road Runners.

What events will Flow Alkaline Spring Water be providing hydration for?

Flow Alkaline Spring Water will be the Official Water for the TCS New York City Marathon and United Airlines NYC Half.

How will Flow's partnership with NYRR impact its brand?

The partnership is expected to enhance brand awareness and encourage product trial in New York and across the US.

What is the goal of the partnership between Flow and NYRR?

The partnership aims to inspire sustainable and healthy choices for runners and spectators.

When is the United Airlines NYC Half Marathon scheduled?

The United Airlines NYC Half Marathon will take place on March 20.