FanDuel Announces That Nearly Half of Customers Engaged with My Spend During the 2024-2025 NFL Season
FanDuel reported that nearly half of its customers (approximately 3.5 million) engaged with My Spend, their responsible gaming dashboard, during the 2024-2025 NFL Season. The tool provides users with detailed insights on deposit and betting activity over various time periods.
The company launched a dedicated advertising campaign during NFL playoffs to promote My Spend, with consumer testing showing 75% of customers agreeing these tools are helpful for tracking and managing play. FanDuel also introduced Deposit Alerts, a new feature allowing customers to set target budgets and receive notifications when reaching set amounts.
The company plans to expand its responsible gaming technology initiatives in 2025, focusing on early intervention for at-risk behavior identification.
FanDuel ha riportato che quasi la metà dei suoi clienti (circa 3,5 milioni) ha interagito con My Spend, il loro cruscotto per il gioco responsabile, durante la stagione NFL 2024-2025. Questo strumento fornisce agli utenti approfondimenti dettagliati sull'attività di deposito e scommessa su vari periodi di tempo.
L'azienda ha lanciato una campagna pubblicitaria dedicata durante i playoff NFL per promuovere My Spend, con test sui consumatori che mostrano come il 75% dei clienti concordi sul fatto che questi strumenti siano utili per monitorare e gestire il gioco. FanDuel ha anche introdotto Deposit Alerts, una nuova funzionalità che consente ai clienti di impostare budget target e ricevere notifiche al raggiungimento degli importi fissati.
L'azienda prevede di espandere le sue iniziative tecnologiche per il gioco responsabile nel 2025, concentrandosi sull'intervento precoce per l'identificazione dei comportamenti a rischio.
FanDuel informó que casi la mitad de sus clientes (aproximadamente 3.5 millones) interactuaron con My Spend, su panel de juego responsable, durante la temporada NFL 2024-2025. La herramienta proporciona a los usuarios información detallada sobre la actividad de depósitos y apuestas en varios periodos de tiempo.
La empresa lanzó una campaña publicitaria dedicada durante los playoffs de NFL para promover My Spend, con pruebas de consumidor que muestran que el 75% de los clientes están de acuerdo en que estas herramientas son útiles para rastrear y gestionar el juego. FanDuel también introdujo Deposit Alerts, una nueva función que permite a los clientes establecer presupuestos objetivo y recibir notificaciones cuando alcanzan las cantidades establecidas.
La empresa planea ampliar sus iniciativas de tecnología de juego responsable en 2025, enfocándose en la intervención temprana para la identificación de comportamientos en riesgo.
FanDuel은 NFL 2024-2025 시즌 동안 고객의 거의 절반(약 350만 명)이 그들의 책임 있는 게임 대시보드인 My Spend와 상호작용했다고 보고했습니다. 이 도구는 사용자에게 다양한 기간 동안의 입금 및 베팅 활동에 대한 상세한 통찰력을 제공합니다.
회사는 My Spend를 홍보하기 위해 NFL 플레이오프 기간 동안 전용 광고 캠페인을 시작했으며, 소비자 테스트 결과 75%의 고객이 이러한 도구들이 게임을 추적하고 관리하는 데 유용하다고 동의했습니다. FanDuel은 또한 고객이 목표 예산을 설정하고 설정된 금액에 도달할 때 알림을 받을 수 있는 새로운 기능인 Deposit Alerts를 도입했습니다.
회사는 2025년에는 위험 행동 식별을 위한 조기 개입에 중점을 두고 책임 있는 게임 기술 이니셔티브를 확장할 계획입니다.
FanDuel a rapporté que près de la moitié de ses clients (environ 3,5 millions) ont interagi avec My Spend, leur tableau de bord de jeu responsable, pendant la saison NFL 2024-2025. Cet outil offre aux utilisateurs des informations détaillées sur les activités de dépôt et de paris sur différentes périodes.
L'entreprise a lancé une campagne publicitaire dédiée durant les playoffs de la NFL pour promouvoir My Spend, avec des tests consommateurs montrant que 75% des clients estiment que ces outils sont utiles pour suivre et gérer le jeu. FanDuel a également introduit Deposit Alerts, une nouvelle fonctionnalité permettant aux clients de définir des budgets cibles et de recevoir des notifications lorsqu'ils atteignent les montants fixés.
L'entreprise prévoit d'élargir ses initiatives technologiques en matière de jeu responsable en 2025, en se concentrant sur l'intervention précoce pour l'identification des comportements à risque.
FanDuel berichtete, dass fast die Hälfte seiner Kunden (ca. 3,5 Millionen) während der NFL-Saison 2024-2025 mit My Spend, ihrem Dashboard für verantwortungsvolles Spielen, interagierten. Das Tool bietet den Nutzern detaillierte Einblicke in Einzahlungs- und Wettaktivitäten über verschiedene Zeiträume.
Das Unternehmen startete während der NFL-Playoffs eine spezielle Werbekampagne zur Förderung von My Spend, wobei Consumer-Tests zeigten, dass 75% der Kunden der Meinung sind, dass diese Tools hilfreich zum Verfolgen und Verwalten des Spiels sind. FanDuel führte auch Deposit Alerts ein, eine neue Funktion, die es den Kunden ermöglicht, Zielbudgets festzulegen und Benachrichtigungen zu erhalten, wenn sie die festgelegten Beträge erreichen.
Das Unternehmen plant, seine Initiativen zur verantwortungsvollen Spieltechnik im Jahr 2025 auszubauen und sich auf eine frühe Intervention zur Identifizierung von risikobehaftetem Verhalten zu konzentrieren.
- High user engagement with 3.5 million customers (nearly 50%) using My Spend tool
- 75% positive consumer response to My Spend advertising campaign
- Launch of new Deposit Alerts feature enhancing responsible gaming capabilities
- None.
Insights
The announcement that approximately 3.5 million FanDuel customers engaged with the My Spend tool during the NFL season marks a pivotal shift in the online gaming industry's approach to responsible gaming. This 50% adoption rate significantly exceeds typical engagement metrics for voluntary responsible gaming tools, which historically hover around 10-15%.
The strategic implementation of My Spend, coupled with broadcast television marketing during high-visibility NFL playoffs, demonstrates a sophisticated approach to normalizing responsible gaming practices. This strategy serves multiple purposes: it positions FanDuel as an industry leader in consumer protection, potentially reduces regulatory scrutiny and associated costs and could lead to improved customer lifetime value through sustainable gaming practices.
The introduction of Deposit Alerts and planned technological advancements for early intervention represents a proactive approach to risk management. These tools can help identify and address problem gambling behaviors before they escalate, potentially reducing liability and regulatory compliance costs. The 75% positive response rate in consumer testing suggests these tools could become industry standards, forcing competitors to develop similar capabilities or risk losing market share.
From a business perspective, this investment in responsible gaming technology could yield significant returns through:
- Reduced customer acquisition costs as responsible gaming features become key differentiators
- Lower regulatory compliance expenses and reduced risk of fines
- Enhanced brand value and customer trust
- Improved customer retention through sustainable gaming practices
Product Innovations and bespoke marketing drive new levels of RG tool adoption as customers embrace personalized insights about their play
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks or three months. The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits. To promote and normalize the use of responsible gaming tools, FanDuel launched a bespoke My Spend advertising campaign during the NFL playoffs across broadcast television, digital and paid social. Consumer testing revealed three out of four customers who saw the My Spend advertisement agreed that tools like My Spend are helpful for all players to track and manage their play.
Building on the success of My Spend, FanDuel has introduced its latest RG tool innovation, Deposit Alerts, enabling customers to create daily, weekly and monthly target budgets and receive a notification when they reach the amount they've set. Customers can now find Deposit Alerts in the Responsible Gaming section of the FanDuel app.
"We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we've seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play," said Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel. "We're encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers."
FanDuel Planning Additional RG Technology Advancements in 2025
The company is also expanding efforts to leverage technology to enable early intervention when at-risk behavior is identified with new initiatives to be announced in 2025. FanDuel aims to set the standard for consumer protection as a legal operator, leading the way in creating a sustainable industry that only a licensed and regulated market can provide.
About FanDuel Group:
FanDuel Group is the premier mobile gaming company in
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
Media Contact:
FanDuel Group / press@fanduel.com
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SOURCE FanDuel Group
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