CLC Lodging Launches Updated Portal for Hotel Partners
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Insights
The introduction of the updated online hotel portal by CLC Lodging presents several enhancements aimed at improving operational efficiency and guest satisfaction. The modernized dashboard, streamlined check-in processes and easy access to performance insights are features that align with the broader hospitality industry's digital transformation trend.
From the perspective of an industry analyst, the integration of these features can potentially lead to increased customer loyalty and repeat business, which are critical factors for revenue growth in the hospitality sector. The ability to check in guests more efficiently may also reduce operational costs and improve the utilization of staff time, contributing to better margins.
Moreover, the availability of performance insights, such as annual room nights and revenue charts, equips hotel managers with actionable data. This data-driven approach can inform strategic decisions, optimize pricing models and ultimately drive profitability.
It is important to note that while these updates are likely to enhance the guest experience, the actual impact on a hotel's financial performance will depend on the adoption rate and effective utilization of the portal's features by hotel staff.
Implementing new technology, such as an updated hotel portal, can have significant implications for operational efficiency within the hospitality industry. The dual guest check-in feature, for instance, indicates an understanding of the high-traffic scenarios common in hotels and it is designed to mitigate bottlenecks at reception areas.
However, the success of such a system hinges on its usability and the training provided to hotel staff. If the system is not intuitive or if staff are not adequately trained, the potential benefits may not be fully realized. Moreover, the enhanced dashboard and improved accessibility to critical information must be complemented by robust cybersecurity measures to protect sensitive guest and hotel data.
While the step-by-step tutorials suggest an effort to ease the learning curve, continuous support and updates will be necessary to ensure the technology remains a valuable asset rather than a source of frustration or inefficiency.
The focus on guest experience is a critical component of the hospitality industry's competitive landscape. The streamlined check-in process facilitated by the updated portal is likely to have a positive impact on guest satisfaction, as it addresses one of the common pain points in the hotel experience.
Additionally, the enhanced dashboard and increased accessibility to information can empower hotel staff to provide personalized services and respond more effectively to guest needs. This level of service can translate into positive reviews and recommendations, which are invaluable in the era of social media and online reputation management.
It's crucial for hotel managers to leverage these new features to not only streamline operations but also to gather guest feedback and continuously improve the service offering. The long-term success of such technological enhancements will be measured by the sustained improvement in guest satisfaction scores and the resulting impact on the hotel's brand equity.
New features enable streamlined check-in and improved CLC guest experience
An updated dashboard with everything in one place, delivering a more streamlined CLC guest check-in process. (Graphic: Business Wire)
“The updated portal was designed to make the CLC program easy for our hotel partners to use,” said Kathy Bishop, Senior Vice President of Product at CLC Lodging. “We prioritized the features that are most important during the check-in and check-out process, and we reorganized everything to allow our partners to intuitively navigate the portal and manage their CLC program more efficiently.”
New features of the hotel partner portal include:
- Modern Look and Enhanced Dashboard: The portal features a sleek, modern look with a new dashboard that provides easy management of all aspects of the CLC program.
- Streamlined Guest Check-In: The dashboard features a quick view of upcoming arrivals and departures as well as the option to check in two guests at once, saving time for hotel operators and guests alike.
- Revenue and Volume Insights: Performance insights are available at-a-glance with annual CLC room nights and revenue charts.
- Increased Accessibility to Critical Information: The simplified navigation helps hotel staff quickly find the information they need to manage their CLC program, including important alerts from CLC, account updates and guest notifications.
- Step-by-Step Tutorials: Simple step-by-step instructions are available, with images and helpful tips, for the most common activities.
- Easy Profile Updates: Hotel managers can easily update hotel contact information and details about their property, like billing and settlement options and amenities offered.
- Guest Pre-Arrival Email Notifications: With the new portal comes a daily email with the list of guests due to check-in and check-out and any incidentals included in their stay for better billing accuracy and room management planning.
“The ease-of-use and intuitive navigation of the new web portal are truly commendable. It reflects the dedication and hard work put in by the CLC team, ensuring a seamless experience for our hotels,” said Alyssa Comunale, Corporate Director, National Sales at Aimbridge. “This user-friendly interface will undoubtedly enhance our hotels’ experience, resulting in increased billing submission and ease of business.”
CLC supports 1.2 million travelers across
About CLC Lodging
CLC Lodging, a FLEETCOR company, is America’s workforce lodging leader, saving companies time and money on over 18.8 million nights stayed at hotels last year. For more than 45 years, CLC Lodging has helped companies optimize return on their travel investment and continues to streamline travel and expense management today. Find out more at clclodging.com, and for the latest news, follow us on LinkedIn and Facebook.
About FLEETCOR
FLEETCOR Technologies (NYSE: FLT) is a leading global business payments company that helps businesses spend less by providing innovative solutions that enable and control expense-related purchasing and payment processes. The FLEETCOR portfolio of brands automate, secure, digitize and manage payment transactions on behalf of businesses across more than 165 countries in
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View source version on businesswire.com: https://www.businesswire.com/news/home/20231220341008/en/
For media inquiries, contact Sarah Brown, VP of Marketing, at sarah.brown@clclodging.com
Source: CLC Lodging
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