TASTYKAKE® UNVEILS LIMITED-EDITION PRODUCTS AND PACKAGING INSPIRED BY THE GARFIELD MOVIE

Rhea-AI Summary

Tastykake® announces a collaboration with The Garfield Movie™, offering -edition snacks and packaging. The promotion features a line of Garfield-themed treats like Cat Nap Cupcakes and a national sweepstakes with grand prizes. The collaboration aims to bring joy, humor, and delicious treats to fans of both brands.

Positive

• Exciting collaboration with The Garfield Movie™, bringing two beloved franchises together.

• Launch of -edition Garfield-themed snacks like Cat Nap Cupcakes.

• National sweepstakes with grand prizes for fans.

• Themed packaging on select Tastykake products with collectible trading cards.

Negative

• Potential risk of oversaturation in the market with -edition products.

• The success of the collaboration heavily relies on the popularity of The Garfield Movie™.

The Garfield Movie™ themed packaging will be on select Tastykake items in conjunction with a national sweepstakes

PHILADELPHIA, April 30, 2024 /PRNewswire/ -- Tastykake® is thrilled to announce its exciting collaboration with the upcoming Columbia Pictures/Alcon Entertainment film, The Garfield Movie^TM, releasing exclusively in theaters May 24. This promotion brings together two beloved franchises – Garfield, which started as an adored comic strip and has spanned over four decades, and Tastykake, with more than 100 years of baking experience. The dynamic duo promises fans an irresistible fusion of humor and flavor. 

As part of this collaboration, Tastykake will introduce a limited-edition line of Garfield-themed orange snacks inspired by the grumpy, lasagna-loving cat and his witty escapades. The limited-edition products include the brand-new Cat Nap Cupcakes – Tastykake® crème filled chocolate cupcakes, crafted with a sweet crème filling, decadent chocolate cake and smooth, orange-colored icing, making them melt-in-your-mouth delicious. 

In addition to the new product, you can find themed packaged Mini Donuts, Mini Muffins, Orange Snowballs and Pecan Swirls. These treats will delight fans of all ages and offer a nostalgic taste of childhood memories. Available in select retailers nationwide, The Garfield Movie^TM-themed packing will feature multiple characters from the film. Additionally, cartons will have seven different collectable trading cards featuring the iconic characters.

"The opportunity to collaborate with The Garfield Movie ^TM and bring joy, laughter and tasty treats to fans is so exciting for Tastykake," said Ashley Hornsby, director of brand management for Tastykake. "Garfield's timeless charm and humor perfectly complement Tastykake's commitment to creating delicious treats that bring people together."

In addition to the special packaging on select products, Tastykake is running a live sweepstakes that is free to enter on Tastykake.com/GarfieldTheMovie. Launched on April 22 at 12:00 pm EST, the sweepstakes permits one entry per day per person until June 7 at 11:59 am EST. Starting April 26, winners will be randomly selected to win one grand prize ($1,000 cash, one year of Tastykake products, two Fandango movie tickets* for The Garfield Movie^TM and an official The Garfield Movie^TM poster) or one of six runner-up prizes ($100 cash, $20 worth of Tastykake products and two Fandango movie tickets* for The Garfield Movie ^TM). The prizes will be determined on a weekly basis throughout the duration of the sweepstakes.

To learn more, please visit www.Tastykake.com or follow along on Instagram and Facebook. The Garfield Movie ^TM releases exclusively in theaters nationwide on May 24.

About Tastykake
A snack favorite since 1914, Tastykake offers a complete line of snack cakes, pies, cookies, and donuts available in supermarkets, mass merchandisers, convenience stores and other retailers. Celebrated for freshness and quality, the Tastykake product portfolio includes such classics as Krimpets®, Kandy Kakes® and Juniors®. One taste of a Tastykake treat and you'll know why this brand has been a favorite of many for more than 100 years. Tastykake is a brand of Flowers Foods, Inc. (NYSE: FLO), one of the largest producers of packaged bakery foods in the United States. For more information on Tastykake, please visit www.tastykake.com 

About The Garfield Movie
Garfield (voiced by Chris Pratt), the world-famous, Monday-hating, lasagna-loving indoor cat, is about to have a wild outdoor adventure! After an unexpected reunion with his long-lost father – scruffy street cat Vic (voiced by Samuel L. Jackson) – Garfield and his canine friend Odie are forced from their perfectly pampered life into joining Vic in a hilarious, high-stakes heist. The film is directed by Mark Dindal with a screenplay by Paul A. Kaplan & Mark Torgove and David Reynolds based on the Garfield characters created by Jim Davis.

Producers are Broderick Johnson, Andrew A. Kosove, John Cohen, Steven P. Wegner, Craig Sost and Namit Malhotra. Executive Producers are Jim Davis, Scott Parish, Bridget McMeel, David Reynolds, Carl Rogers, Tom Jacomb, Crosby Clyse, Chris Pflug, Simon Hedges, Louis Koo, Steve Sarowitz and Justin Baldoni. The film features the voices of Chris Pratt, Samuel L. Jackson, Hannah Waddingham, Ving Rhames, Nicholas Hoult, Cecily Strong, Harvey Guillén, Brett Goldstein, Bowen Yang and Snoop Dogg.

*Fandango Promotional Code ("Code") is good towards the purchase of one movie ticket (up to $15 total ticket price and associated fees and charges) to see The Garfield Movie at Fandango partner theaters in the US. Valid only for purchases at Fandango.com or via the Fandango app. Code is void if not redeemed by 7/31/24 or when The Garfield Movie is no longer in theaters, whichever comes first. Not for resale; void if sold or exchanged. Offer valid for one-time use only. Limit 2 Codes per person. The redemption of the Code is subject to Fandango's Terms and Policies at www.fandango.com/terms-and-policies. See Tastykake.come/GarfieldTheMovie for full details.

FOR MORE MEDIA INFORMATION: 
The Zimmerman Agency
TastykakePR@zimmerman.com

 

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SOURCE Tastykake

FAQ

What is the collaboration between Tastykake® and The Garfield Movie™ about?

Tastykake® is collaborating with The Garfield Movie™ to offer -edition snacks and packaging to fans of both brands.

What are some of the -edition Garfield-themed products introduced by Tastykake?

Tastykake has introduced products like Cat Nap Cupcakes, Mini Donuts, Mini Muffins, Orange Snowballs, and Pecan Swirls inspired by The Garfield Movie™.

How can fans participate in the national sweepstakes by Tastykake?

Fans can participate in the national sweepstakes by visiting Tastykake.com/GarfieldTheMovie and entering daily for a chance to win grand prizes.

When will The Garfield Movie™ be released?

The Garfield Movie™ will be released exclusively in theaters nationwide on May 24.

Where can fans find more information about the collaboration between Tastykake® and The Garfield Movie™?

Fans can find more information on www.Tastykake.com or follow along on Instagram and Facebook.