FLOWERS FOODS, INC. COMPLETES ACQUISITION OF SIMPLE MILLS
Flowers Foods (NYSE: FLO) has completed the acquisition of Simple Mills, a leading natural brand specializing in better-for-you crackers, cookies, snack bars, and baking mixes. The acquisition aims to strengthen Flowers Foods' presence in premium snacking segments and diversify its category exposure.
Simple Mills, founded in 2012, has established itself as the leading brand in natural channel crackers, cookies, and baking mixes, with distribution in over 30,000 stores nationwide. The company focuses on producing nutritious products using high-quality ingredients.
Flowers Foods, headquartered in Thomasville, Ga., reported net sales of $5.1 billion in 2024 and is one of the largest packaged bakery foods producers in the United States. The company's portfolio includes prominent brands such as Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse, and Tastykake.
Flowers Foods (NYSE: FLO) ha completato l'acquisizione di Simple Mills, un marchio naturale leader specializzato in cracker, biscotti, barrette snack e mix per dolci più salutari. L'acquisizione mira a rafforzare la presenza di Flowers Foods nei segmenti premium degli snack e a diversificare la sua esposizione alle categorie.
Simple Mills, fondata nel 2012, si è affermata come il marchio leader nel settore dei cracker, biscotti e mix per dolci nel canale naturale, con distribuzione in oltre 30.000 negozi a livello nazionale. L'azienda si concentra sulla produzione di prodotti nutrienti utilizzando ingredienti di alta qualità.
Flowers Foods, con sede a Thomasville, Ga., ha riportato vendite nette di 5,1 miliardi di dollari nel 2024 ed è uno dei principali produttori di prodotti da forno confezionati negli Stati Uniti. Il portafoglio dell'azienda include marchi di spicco come Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse e Tastykake.
Flowers Foods (NYSE: FLO) ha completado la adquisición de Simple Mills, una marca natural líder especializada en galletas, galletas saladas, barritas de snack y mezclas para hornear más saludables. La adquisición tiene como objetivo fortalecer la presencia de Flowers Foods en los segmentos de snacks premium y diversificar su exposición a las categorías.
Simple Mills, fundada en 2012, se ha consolidado como la marca líder en galletas saladas, galletas y mezclas para hornear en el canal natural, con distribución en más de 30,000 tiendas a nivel nacional. La empresa se enfoca en producir productos nutritivos utilizando ingredientes de alta calidad.
Flowers Foods, con sede en Thomasville, Ga., reportó ventas netas de 5.1 mil millones de dólares en 2024 y es uno de los mayores productores de productos de panadería empaquetados en los Estados Unidos. El portafolio de la empresa incluye marcas destacadas como Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse y Tastykake.
Flowers Foods (NYSE: FLO)는 Simple Mills를 인수했다고 발표했습니다. Simple Mills는 건강한 크래커, 쿠키, 스낵 바 및 베이킹 믹스를 전문으로 하는 선도적인 자연 브랜드입니다. 이번 인수는 Flowers Foods의 프리미엄 스낵 부문에서의 입지를 강화하고 카테고리 노출을 다양화하는 것을 목표로 합니다.
2012년에 설립된 Simple Mills는 자연 채널의 크래커, 쿠키 및 베이킹 믹스에서 선도적인 브랜드로 자리 잡았으며, 전국 30,000개 이상의 매장에서 유통되고 있습니다. 이 회사는 고품질 재료를 사용하여 영양가 있는 제품을 생산하는 데 중점을 두고 있습니다.
Flowers Foods는 조지아주 톰즈빌에 본사를 두고 있으며, 2024년에는 51억 달러의 순매출을 기록했으며, 미국에서 가장 큰 포장 제과 식품 생산업체 중 하나입니다. 이 회사의 포트폴리오에는 Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse 및 Tastykake와 같은 저명한 브랜드가 포함되어 있습니다.
Flowers Foods (NYSE: FLO) a finalisé l'acquisition de Simple Mills, une marque naturelle leader spécialisée dans les crackers, les biscuits, les barres de collation et les mélanges à pâtisserie plus sains. L'acquisition vise à renforcer la présence de Flowers Foods dans les segments de snacking premium et à diversifier son exposition aux catégories.
Simple Mills, fondée en 2012, s'est imposée comme la marque leader dans le secteur des crackers, biscuits et mélanges à pâtisserie dans le canal naturel, avec une distribution dans plus de 30 000 magasins à l'échelle nationale. L'entreprise se concentre sur la production de produits nutritifs à partir d'ingrédients de haute qualité.
Flowers Foods, dont le siège est situé à Thomasville, en Géorgie, a déclaré un chiffre d'affaires net de 5,1 milliards de dollars en 2024 et est l'un des plus grands producteurs de produits de boulangerie emballés aux États-Unis. Le portefeuille de l'entreprise comprend des marques de premier plan telles que Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse et Tastykake.
Flowers Foods (NYSE: FLO) hat die Übernahme von Simple Mills abgeschlossen, einer führenden Naturmarke, die sich auf gesunde Cracker, Kekse, Snackriegel und Backmischungen spezialisiert hat. Die Übernahme zielt darauf ab, die Präsenz von Flowers Foods im Premium-Snack-Segment zu stärken und die Kategorievielfalt zu erhöhen.
Simple Mills, gegründet im Jahr 2012, hat sich als führende Marke im Bereich der Cracker, Kekse und Backmischungen im Naturkanal etabliert und vertreibt ihre Produkte in über 30.000 Geschäften landesweit. Das Unternehmen konzentriert sich darauf, nahrhafte Produkte mit hochwertigen Zutaten herzustellen.
Flowers Foods hat seinen Hauptsitz in Thomasville, Georgia, und berichtete im Jahr 2024 von einem Nettoumsatz von 5,1 Milliarden Dollar. Das Unternehmen gehört zu den größten Herstellern von verpackten Backwaren in den Vereinigten Staaten. Das Portfolio des Unternehmens umfasst bekannte Marken wie Nature's Own, Dave's Killer Bread, Wonder, Canyon Bakehouse und Tastykake.
- Expands presence in premium better-for-you snacking segments
- Adds distribution network of over 30,000 stores nationwide
- Enhances growth and margin prospects
- Diversifies product category exposure
- None.
Insights
This strategic acquisition marks a pivotal transformation for Flowers Foods, positioning the company to capture a larger share of the premium better-for-you snacking market. Simple Mills' established presence in the natural channel, particularly as the leading natural cracker brand in MULO (Multi-Outlet) retail, provides Flowers Foods with immediate category leadership in high-growth segments.
The deal offers three key strategic advantages:
- Portfolio Diversification: Expands beyond traditional bakery into premium snacking categories with higher margins
- Distribution Synergies: Leverages Flowers Foods' extensive distribution network to accelerate Simple Mills' growth beyond its current 30,000-store footprint
- Innovation Pipeline: Enhances R&D capabilities in better-for-you products, addressing evolving consumer preferences
The acquisition aligns with the broader industry consolidation trend, where major food manufacturers are acquiring innovative natural brands to modernize their portfolios. With Flowers Foods'
The integration presents both opportunities and challenges. While Flowers Foods can leverage its distribution infrastructure and retail relationships, maintaining Simple Mills' brand authenticity and premium positioning will be crucial. The success of this acquisition will largely depend on Flowers Foods' ability to preserve Simple Mills' innovative culture while scaling operations efficiently.
"The addition of Simple Mills to our brand portfolio increases our presence in better-for-you and attractive snacking segments, diversifies our category exposure, and enhances our growth and margin prospects," said Ryals McMullian, chairman and CEO of Flowers Foods. "We look forward to supporting the Simple Mills team as they embark on a new phase of growth by broadening distribution, accelerating innovation, and amplifying brand awareness, while advancing their mission."
About Flowers Foods
Headquartered in
About Simple Mills
Founded in 2012, Simple Mills is a leading provider of better-for-you crackers, cookies, snack bars, and baking mixes made with simple and nutritious high-quality ingredients that deliver extraordinary taste. The Company has disrupted center-aisle grocery categories to become the leading cracker, cookie, and baking mix brand in the natural channel, and the leading natural cracker brand in MULO with distribution in over 30,000 stores nationwide. Its mission is to revolutionize the way food is made to nourish people and planet. For more information, visit www.simplemills.com.
FLO-CORP FLO-IR
Forward-Looking Statements
Statements contained in this press release and certain other written or oral statements made from time to time by Flowers Foods, Inc. (the "company", "Flowers Foods", "Flowers", "us", "we", or "our") and its representatives that are not historical facts are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements relate to current expectations regarding our business and our future financial condition and results of operations and are often identified by the use of words and phrases such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "should," "will," "would," "is likely to," "is expected to" or "will continue," or the negative of these terms or other comparable terminology. These forward-looking statements are based upon assumptions we believe are reasonable. Forward-looking statements are based on current information and are subject to risks and uncertainties that could cause our actual results to differ materially from those projected. Certain factors that may cause actual results, performance, liquidity, and achievements to differ materially from those projected are discussed in our Annual Report on Form 10-K for the year ended December 28, 2024 (the "Form 10-K") and may include, but are not limited to, (a) unexpected changes in any of the following: (1) general economic and business conditions; (2) the competitive setting in which we operate, including advertising or promotional strategies by us or our competitors, as well as changes in consumer demand; (3) interest rates and other terms available to us on our borrowings; (4) supply chain conditions and any related impact on energy and raw materials costs and availability and hedging counter-party risks; (5) relationships with or increased costs related to our employees and third-party service providers; (6) laws and regulations (including environmental and health-related issues and the impacts of tariffs); and (7) accounting standards or tax rates in the markets in which we operate, (b) the loss or financial instability of any significant customer(s), including as a result of product recalls or safety concerns related to our products, (c) changes in consumer behavior, trends and preferences, including health and whole grain trends, and the movement toward less expensive store branded products, (d) the level of success we achieve in developing and introducing new products and entering new markets, (e) our ability to implement new technology and customer requirements as required, (f) our ability to operate existing, and any new, manufacturing lines according to schedule, (g) our ability to implement and achieve our corporate responsibility goals in accordance with regulatory requirements and expectations of stakeholders, suppliers, and customers; (h) our ability to execute our business strategies which may involve, among other things, (1) the ability to realize the intended benefits of completed, planned or contemplated acquisitions, dispositions or joint ventures, such as the acquisition of Simple Mills, (2) the deployment of new systems (e.g., our enterprise resource planning ("ERP") system), distribution channels and technology, and (3) an enhanced organizational structure (e.g., our sales and supply chain reorganization), (i) consolidation within the baking industry and related industries, (j) changes in pricing, customer and consumer reaction to pricing actions (including decreased volumes), and the pricing environment among competitors within the industry, (k) our ability to adjust pricing to offset, or partially offset, inflationary pressure on the cost of our products, including ingredient and packaging costs; (l) disruptions in our direct-store-delivery distribution model, including litigation or an adverse ruling by a court or regulatory or governmental body that could affect the independent contractor classifications of the independent distributor partners, and changes to our direct-store-delivery distribution model in
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SOURCE Flowers Foods, Inc.
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