Dave’s Killer Bread Breaks out of Bread Aisle with Organic Snack Bar Line

Rhea-AI Summary

Dave's Killer Bread is launching its new Organic Snack Bars, featuring three flavors: Cocoa Brownie Blitz, Trail Mix Crumble, and Oat-rageous Honey Almond. Each bar is packed with whole grains, fiber, and quality ingredients, catering to health-conscious consumers. The product launch follows a successful soft rollout in 2022. Priced at $5.99 for a box, and $1.99 per bar, the bars will be available nationwide and also on Amazon. Dave's Killer Bread is a leading organic brand under Flowers Foods (NYSE:FLO).

Positive

• Introduction of Organic Snack Bars increases product line and diversification.
• Positive consumer response during the soft launch indicates strong market demand.
• Organic Snack Bars contain high nutritional value (16g-22g whole grains, 5g-6g fiber).
• Targeted towards health-conscious consumers, which aligns with market trends.

Negative

• None.

Killer Taste, Texture, and Nutrition Consumers Love, Now in Grab-and-Go

MILWAUKIE, Ore.--(BUSINESS WIRE)-- Dave’s Killer Bread®, known for shaking up the bread category with its signature organic whole grain loaves, breakfast breads, English muffins, bagels, and buns, is about to crush a new category with their latest product innovation: Organic Snack Bars. These delicious bars are indulgent enough to satisfy any sweet tooth yet still power-packed with quality ingredients, fiber, and nutrition to fuel your day, the Dave’s way.

Introducing new Organic Snack Bars from Dave's Killer Bread. Available in three delicious flavors: Cocoa Brownie Blitz, Oat-Rageous Honey Almond and Trail Mix Crumble. (Photo: Business Wire)

“To say our fans – our BreadHeads – want more innovation from Dave’s is an understatement, and we heard them loud and clear! It’s no secret that consumers want healthy snacks that also taste killer. And at Dave’s, we were up to the task. It was so fun to bring our organic whole grain nutrition know-how and sky-high flavor standards to the snack aisle,” said Jillian Cohn, associate brand manager at Dave’s Killer Bread. “Our BreadHeads are going to love these bars. They’re baked, soft, like real food, and loaded with whole grains, seeds, nuts, and chocolate. It’s hard to pick a favorite!”

The snack bars come in three delicious flavors:

• Cocoa Brownie Blitz™ is a delectable vegan bar packed with organic chocolate chunks and our signature mix of seeds, serving up 16g whole grains and 6g fiber. Busy parents tired of battling their kids over snack choices can tuck this into their backpacks guilt-free…and might even get a “Thanks! ILY!” in return.
• Trail Mix Crumble delivers all the flavor of the classic energy boosting fuel of organic chocolate chunks, fruits, almond butter, and seeds while packing 19g whole grains and 5g fiber. Whether taking on the trail or crushing that conference call with the video off, trail mix is always a good idea.
• Oat-rageous Honey Almond™ packs a whopping 22g whole grains and 5g fiber with simple ingredients like organic rolled oats, organic honey, and organic dry roasted almonds. This golden baked bar provides a satisfying bite to curb any craving.

“We did a soft roll-out of the Organic Snack Bars last year with select retailers and couldn’t believe the positive response. We are excited to bring these to more BreadHeads as they begin to hit shelves nationally,” said Cohn.

Like all Dave’s Killer Bread nationally available offerings, Organic Snack Bars are Certified USDA Organic, Non-GMO Project Verified, and contain no artificial ingredients, artificial preservatives, colors, or flavors, and are free of high fructose corn syrup and bleached flour. The 4-bar boxes retail for $5.99, while individual bars retail for $1.99. Dave’s Killer Bread Organic Snack Bars will be available at select grocery outlets nationwide as well as on Amazon.

About Dave’s Killer Bread

Rocking the bread aisle with delicious whole grains comes naturally to Dave’s Killer Bread. First introduced at the Portland Farmers Market in 2005, it is now the nation’s best-selling organic bread brand with widespread distribution across the U.S. and Canada. The flagship organic bread brand for Flowers Foods (NYSE:FLO), Dave’s Killer Bread pioneered the organic seeded bread category and offers 23 varieties of whole grain organic bakery products, all of which are certified USDA organic and Non-GMO Project Verified. In addition, Dave’s Killer Bread is committed to Second Chance Employment (employing those with a criminal background) helping to transform lives through job opportunities. One in three employee-partners at its Oregon bakery have a criminal background. Learn more at: http://www.daveskillerbread.com/.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230403005037/en/

Keely Platte, Maxwell

Office: 503-231-3086 / Keely@ThinkMaxwell.com

Source: Dave’s Killer Bread

FAQ

What are the new products launched by Dave's Killer Bread?

Dave's Killer Bread has launched Organic Snack Bars available in Cocoa Brownie Blitz, Trail Mix Crumble, and Oat-rageous Honey Almond flavors.

What is the price of Dave's Killer Bread Organic Snack Bars?

The Organic Snack Bars retail for $5.99 for a box of four bars and $1.99 per individual bar.

When will the Organic Snack Bars be available?

The Organic Snack Bars will be available at select grocery outlets nationwide and on Amazon.

What company does Dave's Killer Bread belong to?

Dave's Killer Bread is the flagship organic bread brand of Flowers Foods (NYSE:FLO).

What nutritional benefits do the Organic Snack Bars offer?

The Organic Snack Bars contain 16g to 22g of whole grains and 5g to 6g of fiber per bar.