The First National Bank of Long Island Launches New Branding

Rhea-AI Summary

The First National Bank of Long Island has launched a new branding initiative aimed at modernizing its image while preserving its 93-year history. The initiative highlights the bank's commitment to a 'Customer First' experience, featuring a new logo and a state-of-the-art website. The campaign's tagline, 'Go First. Go Far.', reflects the bank's promise to prioritize customer needs and assist them in achieving financial goals. Additionally, the bank was recognized as the 'Best Small Bank in New York State' by Newsweek in 2021, reinforcing its strong reputation in the market.

Positive

• Bank introduced a new branding initiative to modernize its image while retaining its historical values.
• The campaign emphasizes a 'Customer First' philosophy, enhancing customer service experience.
• New website and logo designed to enhance brand recognition and customer interaction.
• Recognized as the 'Best Small Bank in New York State' by Newsweek in 2021, boosting market credibility.

Negative

• None.

GLEN HEAD, N.Y., Nov. 30, 2020 (GLOBE NEWSWIRE) -- The First National Bank of Long Island (“the Bank,” “First National”) the sole banking subsidiary of The First of Long Island Corporation, today announced the introduction and roll-out of its new branding initiative.

The Bank’s branding work began nearly a year ago. The challenge was to embrace the strengths garnered through a rich 93-year history while conveying the modern, professional character of the Bank, as well as the range and depth of the Company as it is today. It was essential to maintain front and center that while The First National Bank of Long Island has a fresh, new look, it is in fact the same great bank its customers know and value. The “Customer First” banking experience for which First National is known remains the linchpin of the Bank’s core culture and brand.

The Bank’s first ad in the campaign, the “launch ad,” features an illustration of a rocket. It’s headline, “GoFirst and see how far you can go.” led the creative team to the tagline, “Go First. Go Far.” It is a succinct communication of the significant advantages of banking with First National: going “first,” being top priority, and being able to go farther towards one’s financial goals as the result of banking with First National. It is also a call to action by way of the invitation to “Go First,” meaning “choose First National.”

The Bank’s new logo was designed to incorporate the Bank’s name into a graphic that would be distinctive, legible and easily recognizable. A highlight of the Bank’s updated branding is a state of the art, custom website.

President & CEO Chris Becker commented, “In our advertising and on the new website you will see a consistent theme, ‘Let’s connect.’ As banking customers utilize online delivery channels to access services and information 24/7, we want to enhance their experience by providing convenient access to accounts and information. Yet the emphasis on ‘Let’s connect’ recognizes that our most significant strength as a Company is our ‘people,’ who consistently go to extraordinary lengths to deliver service that is a cut above.”

The First National Bank of Long Island was recently recognized as the “Best Small Bank in New York State” in Newsweek’s Best Banks 2021.

About The First National Bank of Long Island
With a network of fifty locations, the Bank serves the financial needs of privately-owned businesses, professionals, consumers, public bodies and other organizations primarily in Nassau and Suffolk Counties, Long Island, and the boroughs of Queens, Brooklyn and Manhattan. The Corporation is traded on the NASDAQ Exchange under the ticker symbol FLIC. For more information about the Bank and Corporation, visit www.fnbli.com.

For more information, contact Laura C. Ierulli, SVP, Marketing Director (516) 671-4900 x7274

FAQ

What is the new branding initiative for FLIC?

The First National Bank of Long Island has launched a branding initiative to modernize its image while staying true to its 93-year history.

What does the tagline 'Go First. Go Far.' mean for FLIC?

The tagline emphasizes prioritizing customer needs and helping them achieve their financial goals.

What recognition did The First National Bank of Long Island receive in 2021?

The bank was recognized as the 'Best Small Bank in New York State' by Newsweek.

How many locations does The First National Bank of Long Island have?

The bank has a network of fifty locations primarily serving Nassau and Suffolk Counties.

What is the stock symbol for The First National Bank of Long Island?

The bank is traded on the NASDAQ under the ticker symbol FLIC.