Fighting Food Insecurity and Supporting Communities Focus of “Fifth Third Day”
Fifth Third Bank's employees and customers will celebrate 'Fifth Third Day XXXIII' by volunteering and donating to fight food insecurity, providing millions of meals to communities facing hunger. Since 1991, the Bank has recognized Fifth Third Day, with this year's theme focusing on food insecurity. In 2022, 44 million people, including over 13 million children, faced hunger. The Bank will provide 1.5 million meals through Feeding America and offer opportunities for customers and employees to support hunger relief. The eBus initiative will tour Ohio, offering enhanced services and community resources. Fifth Third will also gift $1,053 to families of babies born on Fifth Third Day to open a 529 college savings account.
Fifth Third Bank's commitment to fighting food insecurity through volunteerism and donations demonstrates its dedication to community support.
The Bank's collaboration with Feeding America to provide millions of meals and support local hunger relief organizations showcases its impactful philanthropic efforts.
The innovative eBus initiative offers vital financial resources and services to communities, addressing needs related to food savings, rental resources, childcare, employment services, and more.
Fifth Third's support for the next generation by gifting $1,053 for 529 college savings accounts to families of babies born on Fifth Third Day highlights its investment in education and future opportunities.
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Employees and customers to provide millions of meals for people facing hunger.
“Food insecurity impacts too many of our communities, and due to inflation and rising food prices, the fight against hunger requires ever more resources to feed those in need,” said Tim Spence, chairman, chief executive officer and president of Fifth Third. “On Fifth Third Day, our employees volunteer across our footprint to fight hunger in our communities – donating time and money so that fewer Americans go hungry.”
The Bank has recognized Fifth Third Day since 1991, and since 2012 the Bank and its employees have worked toward a common goal to fight hunger. This year’s theme is tackling food insecurity one community at a time. Of the millions of meals that will be provided, 1.5 million meals* will go directly to Feeding America®. Additional meals will be provided through financial and volunteer support to local hunger relief organizations throughout the Bank’s footprint.
Fifth Third customers and employees have an opportunity to support hunger relief by purchasing a
For the last 22 years, Fifth Third has collaborated with Feeding America and partner food banks to serve communities. In 2022, 44 million people, including more than 13 million children, faced hunger and lived in food insecure households. Data from the same year indicates that one out of every six people turned to the charitable food sector for help.
"The movement to end hunger takes dedicated partnerships that help us meet the needs of our neighbors," said Lauren Biedron, Feeding America's senior vice president of corporate partnerships. "We are grateful for the generous commitments of Fifth Third Bank and its customers. Together, we are helping provide people with access to the food and resources they say they need to thrive.”
Driving New Resources into Local Communities
Fifth Third’s Financial Empowerment Mobile, commonly known as the eBus, will begin its 2024 tour with a 20-day journey across
Through a relationship with SpringFour, an award-winning social impact fintech, the eBus will connect community members to vital human and social services organizations to address needs related to food savings, rental resources, childcare, employment services, small business support and more.
Through its digital self-service financial wellness solution, SpringFour delivers access to more than 24,000 nonprofit and government agencies across the
“We want to be a partner to the communities we serve,” said Kala Gibson, chief corporate responsibility officer. “The eBus allows us to deliver resources and tools to ensure everyone can make the best possible financial decisions – even in areas that may not traditionally have access.”
Supporting the next generation
Additionally, Fifth Third will surprise the families of babies born on Fifth Third Day in select local hospitals in its
The Bank will present the new parents with care packages that includes gift cards and gifts for the baby including a onesie, bib and beanie.
For more information about how Fifth Third is helping its communities, please visit here. To learn more about the Bank’s dedication to sustainability, click here.
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About Fifth Third
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few
Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com. Deposit and credit products provided by Fifth Third Bank, National Association. Member FDIC.
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Adrienne Gutbier (Media Relations)
adrienne.gutbier@53.com | 513-534-8038
Matt Curoe (Investor Relations)
matt.curoe@53.com | 513-534-2345
Source: Fifth Third Bank
