FIS Unveils Global, Multichannel Brand Campaign to Spotlight Its Market Position as the Leading Financial Technology Behind How the World Stores, Moves, and Invests Money
FIS (NYSE: FIS) launches a new global brand campaign titled 'Unlocking Financial Technology: Bringing the World's Money into Harmony.' The multi-million dollar campaign introduces the concept of money lifecycle, which includes Money at Rest (storing), Money in Motion (payments), and Money at Work (investing). The campaign will be featured across CNBC, Axios, The Wall Street Journal, and The Financial Times, targeting key markets in the US, UK, and APAC regions. The initiative aims to demonstrate FIS's role in transforming modern financial operations through integrated technology solutions.
FIS (NYSE: FIS) lancia una nuova campagna globale di branding intitolata 'Sbloccare la Tecnologia Finanziaria: Portare il Denaro del Mondo in Armonia.' La campagna, del valore di milioni di dollari, introduce il concetto del ciclo di vita del denaro, che comprende Denaro a Riposo (conservazione), Denaro in Movimento (pagamenti) e Denaro al Lavoro (investimenti). La campagna sarà presente su CNBC, Axios, The Wall Street Journal e The Financial Times, mirando a mercati chiave negli Stati Uniti, nel Regno Unito e nelle regioni APAC. L'iniziativa mira a dimostrare il ruolo di FIS nella trasformazione delle operazioni finanziarie moderne attraverso soluzioni tecnologiche integrate.
FIS (NYSE: FIS) lanza una nueva campaña de marca global titulada 'Desbloqueando la Tecnología Financiera: Trayendo el Dinero del Mundo a la Armonía.' La campaña, de varios millones de dólares, presenta el concepto del ciclo de vida del dinero, que incluye Dinero en Reposo (almacenamiento), Dinero en Movimiento (pagos) y Dinero en Trabajo (inversiones). La campaña se presentará en CNBC, Axios, The Wall Street Journal y The Financial Times, enfocándose en mercados clave en los Estados Unidos, el Reino Unido y las regiones de APAC. La iniciativa tiene como objetivo demostrar el papel de FIS en la transformación de las operaciones financieras modernas a través de soluciones tecnológicas integradas.
FIS (NYSE: FIS)는 '금융 기술의 잠금 해제: 세계의 자금을 조화롭게 하는 것'이라는 제목의 새로운 글로벌 브랜드 캠페인을 시작합니다. 이 수백만 달러 규모의 캠페인은 안정된 자금 (저장), 운동 중인 자금 (지불) 및 작업 중인 자금 (투자)을 포함하는 자금 생애 주기 개념을 도입합니다. 이 캠페인은 CNBC, Axios, The Wall Street Journal 및 The Financial Times에서 특징적으로 다루어지며 미국, 영국 및 APAC 지역의 주요 시장을 겨냥합니다. 이 이니셔티브는 통합 기술 솔루션을 통해 현대 재무 운영을 혁신하는 FIS의 역할을 보여주는 것을 목표로 합니다.
FIS (NYSE: FIS) lance une nouvelle campagne de marque mondiale intitulée 'Déverrouiller la Technologie Financière : Amener l'Argent du Monde en Harmonie.' Cette campagne de plusieurs millions de dollars introduit le concept du cycle de vie de l'argent, qui comprend Argent au Repos (stockage), Argent en Mouvement (paiements) et Argent au Travail (investissements). La campagne sera présentée sur CNBC, Axios, The Wall Street Journal et The Financial Times, en ciblant des marchés clés aux États-Unis, au Royaume-Uni et dans la région APAC. L'initiative vise à démontrer le rôle de FIS dans la transformation des opérations financières modernes à travers des solutions technologiques intégrées.
FIS (NYSE: FIS) startet eine neue globale Markeninitiative mit dem Titel 'Finanztechnologie Freischalten: Das Geld der Welt in Harmonie bringen.' Diese multimillionenschwere Kampagne führt das Konzept des Geldlebenszyklus ein, das Geld im Ruhezustand (Speicherung), Geld in Bewegung (Zahlungen) und Geld bei der Arbeit (Investitionen) umfasst. Die Kampagne wird auf CNBC, Axios, The Wall Street Journal und The Financial Times zu sehen sein und richtet sich an wichtige Märkte in den USA, Großbritannien und der APAC-Region. Ziel der Initiative ist es, die Rolle von FIS bei der Transformation moderner Finanzoperationen durch integrierte Technologielösungen aufzuzeigen.
- Launch of comprehensive global marketing campaign across major financial media outlets
- Strategic expansion into key markets (US, UK, APAC) demonstrating global market presence
- Reinforcement of market position as a leading financial technology provider
- None.
First coined by FIS at its Investor Day earlier this year, the money lifecycle encompasses the stages of storing and securing money in deposit accounts [Money at Rest], moving it via payments [Money in Motion], and putting it to work through trading and investing [Money at Work.] This new brand campaign focuses on the positive impact achieved when each and/or all the money lifecycle stages are in harmony.
Presented across its owned digital and social channels – along with activations in paid and earned media – FIS’ new, multi-million dollar campaign narrates how FIS’ financial technology seamlessly integrates and optimizes each phase of the money lifecycle, and highlights the harmony and efficiency that only FIS can bring to the global financial ecosystem. Through this campaign narrative, FIS demonstrates its pivotal role in transforming how money functions in modern economies, providing clarity, unity and scale to operations for financial institutions, businesses and platforms worldwide.
“Today marks a new chapter in FIS history, punctuated by progress and possibility, where we demonstrate our ability to inspire and impact how money is stored, moved, and put to work via our technology,” said FIS Chief Marketing and Communications Officer, Ellyn Raftery. “Our brand campaign boldly balances our rich history of leadership in financial technology and our future innovation where we unlock financial technology to the world creating seamless digital experiences.”
The company’s investors, clients, and their customers will see the multichannel brand campaign come to life globally throughout the year ahead. First, with today’s debut of dynamic content across the brand’s website and social media channels; next, with campaign advertising across CNBC, Axios, The Wall Street Journal and The Financial Times. Additional campaign assets will then rollout across key markets including the US,
FIS is a leading global provider of financial services technology solutions for financial institutions, businesses and developers. We improve the digital transformation of our financial economy, advancing the way the world pays, banks and invests. We provide the confidence made possible when reliability meets innovation, helping our clients run, grow and protect their business. Headquartered in
To learn more, visit www.fisglobal.com. Follow FIS on Facebook, LinkedIn and Twitter (@FISGlobal).
View source version on businesswire.com: https://www.businesswire.com/news/home/20241119573973/en/
Kim Snider
Senior Vice President
FIS Global Marketing and Communications
904.438.6278
kim.snider@fisglobal.com
Source: Fidelity National Information Services
FAQ
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