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Fiserv Publishes 2024 Thanksgiving Holiday Spending Insights

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Fiserv reports strong consumer spending growth during the 2024 Thanksgiving shopping week (Nov 27-Dec 2). Analysis of nearly 800 million transactions shows total retail same-store sales increased 5.7% with transactions up 6.7%. Small businesses outperformed with sales growth of 11.9% and transaction growth of 9.3%.

Brick-and-mortar purchases represented 58% of retail sales, growing 4.6%. Credit cards accounted for 64% of spending, though debit spending growth (+8.9%) outpaced credit (+4.1%). General Merchandise led category growth with sales up 13.5%, while Building Materials/DIY saw significant Black Friday gains (+17.4%).

Fiserv riporta una forte crescita della spesa dei consumatori durante la settimana dello shopping del Ringraziamento 2024 (27 novembre - 2 dicembre). L'analisi di quasi 800 milioni di transazioni mostra che le vendite negli stessi negozi sono aumentate del 5,7% con un incremento delle transazioni del 6,7%. Le piccole imprese hanno registrato performance superiori con una crescita delle vendite dell'11,9% e una crescita delle transazioni del 9,3%.

I acquisti nei negozi fisici hanno rappresentato il 58% delle vendite al dettaglio, crescendo del 4,6%. Le carte di credito hanno costituito il 64% della spesa, sebbene la crescita della spesa tramite debito (+8,9%) abbia superato quella delle carte di credito (+4,1%). Merchandising Generale ha guidato la crescita delle categorie con un aumento delle vendite del 13,5%, mentre i Materiali da Costruzione/Fai-da-te hanno visto significativi guadagni del Black Friday (+17,4%).

Fiserv informa sobre un fuerte crecimiento del gasto de los consumidores durante la semana de compras de Acción de Gracias de 2024 (27 de noviembre - 2 de diciembre). El análisis de casi 800 millones de transacciones muestra que las ventas en las mismas tiendas aumentaron un 5,7% con un incremento de transacciones del 6,7%. Las pequeñas empresas superaron el rendimiento con un crecimiento de ventas del 11,9% y un crecimiento en transacciones del 9,3%.

Las compras en tiendas físicas representaron el 58% de las ventas minoristas, creciendo un 4,6%. Las tarjetas de crédito representaron el 64% del gasto, aunque el crecimiento del gasto con débito (+8,9%) superó al de crédito (+4,1%). Mercancías Generales lideró el crecimiento de categorías con un aumento del 13,5% en ventas, mientras que Materiales de Construcción/Hazlo tú mismo experimentó ganancias significativas en Black Friday (+17,4%).

Fiserv는 2024년 추수감사절 쇼핑 주간(11월 27일 - 12월 2일) 동안 소비자 지출의 강력한 성장을 보고했습니다. 약 8억 건의 거래 분석에 따르면 동일 점포 매출이 5.7% 증가했으며 거래 건수는 6.7% 증가했습니다. 소상공인은 더 좋은 실적을 기록했습니다 매출 성장률은 11.9%, 거래 성장률은 9.3%에 달했습니다.

오프라인 구매는 소매 판매의 58%를 차지하며 4.6% 성장했습니다. 신용카드는 지출의 64%를 차지했으나, 직불카드 지출의 성장률(+8.9%)이 신용카드(+4.1%)를 초과했습니다. 일반 상품 카테고리가 13.5% 증가하며 성장률을 선도했으며, 건축 자재/DIY는 블랙 프라이데이에 상당한 상승폭(+17.4%)을 보였습니다.

Fiserv rapporte une forte croissance des dépenses des consommateurs lors de la semaine du shopping de Thanksgiving 2024 (27 novembre - 2 décembre). L'analyse de près de 800 millions de transactions montre que les ventes dans les mêmes magasins ont augmenté de 5,7% et que les transactions ont crû de 6,7%. Les petites entreprises ont mieux performé avec une croissance des ventes de 11,9% et une croissance des transactions de 9,3%.

Les achats en magasin physique ont représenté 58% des ventes au détail, avec une augmentation de 4,6%. Les cartes de crédit ont constitué 64% des dépenses, bien que la croissance des dépenses par carte de débit (+8,9%) ait dépassé celle des cartes de crédit (+4,1%). Marchandises Générales a conduit la croissance des catégories avec une augmentation des ventes de 13,5%, tandis que les Matériaux de Construction/DIY ont connu des gains significatifs lors du Black Friday (+17,4%).

Fiserv berichtet von einem starken Wachstum der Verbraucherausgaben während der Thanksgiving-Shopping-Woche 2024 (27. November - 2. Dezember). Die Analyse von nahezu 800 Millionen Transaktionen zeigt, dass die Umsätze in den gleichen Geschäften um 5,7% gestiegen sind, während die Transaktionen um 6,7% zugenommen haben. Kleine Unternehmen haben besser abgeschnitten mit einem Umsatzwachstum von 11,9% und einem Transaktionswachstum von 9,3%.

Der stationäre Einkauf machte 58% des Einzelhandelsumsatzes aus und wuchs um 4,6%. Kreditkarten machten 64% der Ausgaben aus, obwohl das Wachstum der Debitkarten-Ausgaben (+8,9%) das von Kreditkarten (+4,1%) übertraf. Allgemeine Waren führten das Wachstum der Kategorien mit einem Umsatzanstieg von 13,5% an, während Bau- und Heimwerkerbedarf signifikante Zuwächse am Black Friday (+17,4%) verzeichnete.

Positive
  • Total retail same-store sales increased 5.7% with transactions up 6.7%
  • Small business retail sales grew 11.9% with transactions up 9.3%
  • Brick-and-mortar sales increased 4.6%, showing strong in-store recovery
  • General Merchandise category showed highest growth (sales +13.5%, transactions +17.0%)
  • Building Materials/DIY category saw substantial Black Friday growth (sales +17.4%)
Negative
  • Furniture, Electronics, and Appliances category saw sales decline of 1.9%
  • Sporting Goods category experienced sales decline of 1.3%
  • Average tickets decreased by 0.9% in total retail

Insights

The 2024 Thanksgiving holiday shopping data reveals robust consumer spending, with particularly strong performance in the small business sector. The 5.7% increase in total retail same-store sales, driven by a 6.7% rise in transactions, indicates healthy consumer confidence despite inflation concerns. Small businesses significantly outperformed the broader market with an impressive 11.9% sales growth.

The shift in consumer behavior towards brick-and-mortar shopping, accounting for 58% of retail sales with a 4.6% growth, signals a notable return to in-store experiences. The higher growth rate in debit spending (8.9%) compared to credit (4.1%) suggests consumers are being more cautious with debt, while still maintaining strong spending levels.

The spending data presents several key insights for investors. General Merchandise emerged as the standout performer across both total retail (13.5% growth) and small business (20.8% growth) segments, indicating strong operational execution by retailers in this category. The divergence between transaction volume and sales in categories like Furniture and Electronics (-1.9% sales despite 6.2% higher transactions) suggests potential margin pressure from promotional activity.

For Fiserv investors, the robust payment processing volumes and comprehensive market coverage demonstrate the company's strong positioning in the payments ecosystem. The data spanning nearly 800 million transactions provides valuable insights into consumer behavior and merchant performance, reinforcing Fiserv's competitive advantage in payment analytics.

Same-store total retail sales (+5.7%) and transactions (+6.7%) grew during the busiest shopping week of the year

Small business sales (+11.9%) and transactions (+9.3%) outpaced total retail

MILWAUKEE--(BUSINESS WIRE)-- Fiserv, Inc. (NYSE: FI), a leading global provider of payments and financial services technology, has published a special report detailing consumer spending growth during the 2024 holiday shopping season.

The comprehensive analysis, which is derived from nearly 800 million transactions across millions of U.S. business locations, looks at consumer spending during the six-day period spanning November 27 through December 2. The 2024 Thanksgiving Holiday Insights report details shopping patterns across total retail, small business and payment types, and on popular holiday shopping dates, including Black Friday and Cyber Monday.

“With the holiday week occurring later in the year in 2024, consumers feeling the crunch of a shortened shopping season spent feverishly to produce one of the strongest holiday spending weeks on record,” said Prasanna Dhore, Chief Data Officer at Fiserv. “The result was a big week, especially for small businesses, which saw holiday shoppers drive substantial sales growth throughout the week, including significant gains on Cyber Monday.”

Total Retail

SpendTrend® same-store sales data, measuring commerce activity across large, mid-sized, and small retailers, showed that total retail sales were up (+5.7%) compared to the same period in 2023. This overall growth was heavily influenced by increased transactions (+6.7%). Average tickets were essentially flat (-0.9%).

On Black Friday, total retail sales increased (+3.0%). Stronger growth followed on the Saturday after Thanksgiving (+6.7%) and Cyber Monday (+4.0%).

Brick-and-mortar purchases accounted for 58% of all retail sales, with sales up (+4.6%) and transactions growing (+3.0%). This in-store resurgence is a positive shift after previous years of weak performance during the holiday period.

Credit represented 64% of card spend at retail, compared to 35% for debit; but debit spending growth (+8.9%) outpaced credit spending growth (+4.1%).

At the category level:

  • General Merchandise showed the highest growth in both spend (+13.5%) and transactions (+17.0%)
  • Building Materials/DIY benefitted from a spike on Black Friday, with substantial increases in sales (+17.4%) and transactions (+8.7%)
  • Furniture, Furnishings, Electronics, and Appliances had declines in spend (-1.9%) despite transactions growing (+6.2%)
  • Clothing saw a 2.0% increase in total retail spend and a small increase (+1.1%) in transactions
  • Sporting Goods, Hobby, etc. experienced a decline in total retail spend (-1.3%) but an increase in transactions (+4.9%), indicating more frequent, smaller purchases.

Small Business Retail

Fiserv Small Business Index® data, measuring consumer spend at small retailers across the U.S., showed that small business retail sales grew (+11.9%) for Thanksgiving Week 2024. This growth was due to increased foot traffic (transactions up +9.3%) and assisted by average ticket size (+2.6%).

Small business retail saw consistent lift across all major shopping days, including Black Friday (+8.6%), the Saturday after Thanksgiving (+9.0%) and Cyber Monday (+13.0%), each of which outpaced total retail sales growth.

At the category level:

  • General Merchandise exhibited the highest growth in both sales (+20.8%) and transactions (+18.7%)
  • Furniture, Furnishings, Electronics, and Appliances delivered sales growth (+7.9%) but a decline in transactions (-2.3%)
  • Clothing stores saw an increase in retail sales (+8.6%) but a decrease in transactions (-2.0%)
  • Building Materials/DIY performed exceptionally well throughout the week, with an increase in sales (+13.6%) and transactions (+10.8%)
  • Sporting Goods, Hobby, etc. saw an increase in total retail sales (+9.2%) and an increase in transactions (+11.8%)

Download the Full Report

About Fiserv

Fiserv, Inc. (NYSE: FI), a Fortune 500 company, aspires to move money and information in a way that moves the world. As a global leader in payments and financial technology, the company helps clients achieve best-in-class results through a commitment to innovation and excellence in areas including account processing and digital banking solutions; card issuer processing and network services; payments; e-commerce; merchant acquiring and processing; and the Clover® cloud-based point-of-sale and business management platform. Fiserv is a member of the S&P 500® Index and has been recognized as one of Fortune® World’s Most Admired Companies™ for 9 of the last 10 years. Visit fiserv.com and follow on social media for more information and the latest company news.

FI-G

Media Relations:

Chase Wallace

Director, Communications

Fiserv, Inc.

+1 470-481-2555

chase.wallace@fiserv.com

Source: Fiserv, Inc.

FAQ

What was Fiserv's (FI) total retail sales growth during Thanksgiving week 2024?

Fiserv (FI) reported a 5.7% increase in total retail same-store sales during Thanksgiving week 2024.

How did small businesses perform during Fiserv's (FI) 2024 Thanksgiving shopping period?

Small businesses showed strong performance with sales growth of 11.9% and transaction growth of 9.3%, outpacing total retail growth.

What was Fiserv's (FI) Black Friday sales growth in 2024?

Fiserv (FI) reported total retail sales growth of 3.0% on Black Friday 2024.

Which retail category showed the highest growth in Fiserv's (FI) 2024 Thanksgiving report?

General Merchandise showed the highest growth with sales up 13.5% and transactions up 17.0%.

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