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FCA US Reports Second-quarter 2020 Sales

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FCA US reported a 39% decline in second-quarter vehicle sales, totaling 367,086 units compared to last year, mainly due to the impact of the COVID-19 pandemic. However, retail sales showed signs of recovery with strong performance in May and June, attributed to the reopening of the economy and favorable market conditions like steady gas prices and low interest loans. Additionally, the launch of the Online Retailing Experience (ORE) has significantly increased online sales leads from 1% to 20%. Fleet sales were also affected as focus shifted to retail deliveries.

Positive
  • Retail sales rebounded strongly in May and June.
  • Launch of Online Retailing Experience (ORE) increased online sales leads from 1% to 20%.
  • Strong fleet order book established for future fulfillment.
Negative
  • Overall vehicle sales decreased by 39% year-over-year.
  • Fleet sales impacted negatively due to reduced orders.

AUBURN HILLS, Mich., July 1, 2020 /PRNewswire/ --

  • Retail sales on rebound since April as consumers remain resilient
  • More than 98 percent of U.S. dealer network selling vehicles online

FCA US LLC reported second-quarter sales of 367,086 vehicles – a 39 percent decline over the same period a year earlier – as the economic havoc caused by the COVID-19 pandemic in April was partially offset by the stronger than expected retail sales rebound in May and June.

Fleet sales were impacted in the quarter as customers initially delayed or reduced their orders, in addition as production restarted deliveries have been focused on the dealer channel.  

"This quarter demonstrated the resilience of the U.S. consumer," said Head of U.S. Sales Jeff Kommor. "Retail sales have been rebounding since April as the reopening of the economy, steady gas prices and access to low interest loans spur people to buy. Our fleet volume remained low during the quarter as we prioritized vehicle deliveries to retail customers. As a result, we have built a strong fleet order book, which we will fulfill over the coming months."

This was also the first quarter consumers could completely purchase their vehicles online through the company's new Online Retailing Experience (ORE). ORE is accessible through the Chrysler, Dodge, Jeep®, Ram, FIAT and Alfa Romeo websites, participating dealer sites and a variety of social media applications. Customers simply click on the link to begin the process.

About 20 percent of new sales leads now come from online retailing compared with about 1 percent a year earlier.  

"ORE is another tool dealers can now use to reach those consumers who like shopping from their home computer," Kommor said.

See the attached table for the breakdown of brand and nameplate sales. 

FCA US LLC
FCA US LLC is a North American automaker based in Auburn Hills, Michigan. It designs, manufactures, and sells or distributes vehicles under the Chrysler, Dodge, Jeep, Ram, FIAT and Alfa Romeo brands, as well as the SRT performance designation. The Company also distributes Mopar and Alfa Romeo parts and accessories. FCA US is building upon the historic foundations of Chrysler Corp., established in 1925 by industry visionary Walter P. Chrysler and Fabbrica Italiana Automobili Torino (F.I.A.T.), founded in Italy in 1899 by pioneering entrepreneurs, including Giovanni Agnelli. FCA US is a member of the Fiat Chrysler Automobiles N.V. (FCA) family of companies. (NYSE: FCAU/ MTA: FCA). For the methodology of determining FCA US LLC monthly sales click here


FCA US LLC Sales Summary Q2 2020













Q2 Sales

Vol %

CYTD Sales

Vol %



Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change



Compass

18,401

38,207

-52%

48,221

75,513

-36%



Patriot

0

3

-100%

1

13

-92%



Wrangler

56,463

67,007

-16%

96,131

116,985

-18%



Gladiator

19,568

7,129

174%

34,827

7,252

380%



Cherokee

23,263

47,790

-51%

56,938

97,210

-41%



Grand Cherokee

46,326

65,523

-29%

96,409

123,272

-22%



Renegade

12,695

17,818

-29%

26,859

36,036

-25%



JEEP BRAND

176,716

243,477

-27%

359,386

456,281

-21%



Ram P/U

117,448

179,454

-35%

246,253

299,480

-18%



ProMaster Van

7,913

13,393

-41%

17,498

26,712

-34%



ProMaster City

2,322

3,308

-30%

4,418

6,976

-37%



RAM BRAND

127,684

196,155

-35%

268,170

333,168

-20%



200

0

9

-100%

3

35

-91%



300

2,787

7,567

-63%

8,383

15,857

-47%



Town & Country

0

2

-100%

0

3

-100%



Pacifica

11,069

25,253

-56%

35,594

48,527

-27%



CHRYSLER BRAND

13,856

32,831

-58%

43,980

64,422

-32%



Dart

2

2

0%

5

10

-50%



Avenger

0

1

-100%

0

1

-100%



Charger

11,456

24,431

-53%

30,084

45,046

-33%



Challenger

9,880

15,237

-35%

22,018

28,668

-23%



Viper

0

4

-100%

0

5

-100%



Journey

5,434

21,428

-75%

20,586

45,431

-55%



Caravan

5,291

36,507

-86%

30,222

71,947

-58%



Durango

11,694

19,972

-41%

29,499

36,991

-20%



DODGE  BRAND

43,757

117,582

-63%

132,414

228,099

-42%



500

239

914

-74%

566

1,692

-67%



500L

124

231

-46%

254

399

-36%



500X

395

729

-46%

678

1,484

-54%



Spider

581

1,015

-43%

969

1,528

-37%



FIAT BRAND

1,339

2,889

-54%

2,467

5,103

-52%



Giulia

1,692

2,311

-27%

3,451

4,346

-21%



Alfa 4C 

40

50

-20%

71

91

-22%



Stelvio

2,002

2,390

-16%

3,915

4,600

-15%



ALFA ROMEO

3,734

4,751

-21%

7,437

9,037

-18%



FCA US LLC

367,086

597,685

-39%

813,854

1,096,110

-26%


"Cision" View original content to download multimedia:http://www.prnewswire.com/news-releases/fca-us-reports-second-quarter-2020-sales-301086857.html

SOURCE FCA US LLC

FAQ

What were FCAU's total vehicle sales in Q2 2020?

FCAU reported total vehicle sales of 367,086 units in Q2 2020.

How much did FCAU's sales decline compared to the previous year?

FCAU's sales declined by 39% compared to the same period last year.

What factors contributed to the sales rebound for FCAU in May and June?

The rebound was driven by the reopening of the economy, steady gas prices, and access to low interest loans.

What is the Online Retailing Experience (ORE) introduced by FCAU?

ORE allows customers to purchase vehicles online, which has increased sales leads significantly.

How did fleet sales perform for FCAU in Q2 2020?

Fleet sales were low due to initial order delays and focused deliveries on retail customers.

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