Dodge//SRT Lets Freedom Rev With 8,950 Horsepower in New Product Lineup

Rhea-AI Summary

Dodge//SRT is set to unveil its new 2021 muscle car lineup on July 2, 2020, at noon ET. Leading up to the reveal, Dodge will release a series of teaser videos, starting with a 30-second clip featuring the sounds of its supercharged HEMI engines. The campaign aims to engage the nearly 12 million followers on Dodge's social media platforms. The full performance lineup will be showcased in a video after the reveal, with Tim Kuniskis, Global Head of Dodge, encouraging fans to tune in for an exhilarating display of power.

Positive

• Dodge to unveil the new 2021 muscle car lineup, potentially boosting brand visibility and interest.
• Engagement strategy targets nearly 12 million social media followers, enhancing customer interaction.

Negative

• None.

AUBURN HILLS, Mich., June 29, 2020 /PRNewswire/ --

• Dodge//SRT to reveal its new 2021 lineup at noon ET on July 2, 2020, at dodge.com
• To build-up to the reveal event that will kick off the holiday weekend, Dodge has created a rendition of "The Star-Spangled Banner" with sounds of its iconic supercharged HEMI® engines
• Initial 30-second teaser video will launch on June 29 on dodge.com, followed by three additional teaser videos that will launch July 1, one on each of Dodge brand's Facebook, Twitter and Instagram channels. One final reminder teaser will launch across all Dodge social channels on July 2, the morning of the reveal
• After the July 2 reveal, Dodge//SRT will introduce a new full-length video that showcases its new performance lineup to the music created for the teaser

Dodge//SRT is creating some fireworks of its own leading into the July 4 holiday weekend, taking its obsession with American muscle and unmatched performance to the next level with the reveal of its new 2021 muscle car lineup at dodge.com on July 2, 2020, at noon ET.

To mark the occasion, Dodge has created a rendition of "The Star-Spangled Banner" with sounds of its iconic supercharged HEMI® engines. The combination of high-speed revving, upshifting, downshifting and supercharger whines comes together to make a one-of-a-kind national anthem, Dodge performance style.

"The sound of a screaming supercharged HEMI is so distinctive that this teaser video doesn't need a single image ... if you know, you know," said Tim Kuniskis, Global Head of Alfa Romeo and Head of Passenger Cars – Dodge, SRT, Chrysler and FIAT, FCA – North America. "Tune in July 2 to celebrate with Dodge the pursuit of life, liberty and 8,950 horsepower."

Initial 30-second teaser video will launch on dodge.com. Dodge will continue to build anticipation throughout the week leading up to the reveal. On July 1, the brand will share three more unique teaser videos with its nearly 12 million highly engaged fans across its social media channels, one each on Facebook, Twitter and Instagram. Check out all three Dodge social media channels to see all three of the unique teasers. One final reminder teaser will launch across all Dodge social media channels on July 2, the morning of the reveal.  

"If you listen closely, and we know our fans will, you will get a taste of what's coming for Dodge//SRT in 2021," Kuniskis added. "We think our fans will pick up on a few key notes."

Dodge//SRT's full passion for performance will be on full display at the July 2 reveal, which can be viewed at dodge.com.

After the July 2 reveal, Dodge//SRT will introduce a new full-length second video that showcases its new performance lineup set to the music created for the teaser.

Dodge//SRT
For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge. Their influence continues today as Dodge proudly offers a complete lineup of performance vehicles that stand out in their own segments. For 2020, Dodge literally expands its high-performance Charger model lineup, adding a Widebody exterior to America's only four-door muscle car. The 2020 Dodge Charger SRT Hellcat maintains its reign as the most powerful and fastest mass-produced sedan in the world. 

The 2020 Dodge lineup also features the 2020 Dodge Challenger SRT Hellcat Redeye, 2020 Dodge Challenger SRT Hellcat, the Challenger R/T Scat Pack Widebody and the 2020 Challenger R/T Scat Pack 1320. The 2020 Dodge Durango SRT, the fastest, most powerful and most capable American three-row SUV, completes the brand's performance lineup. These visceral performance models join a 2020 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger.  Dodge is part of the portfolio of brands offered by global automaker Fiat Chrysler Automobiles. For more information regarding FCA (NYSE: FCAU/ MTA: FCA), please visit www.fcagroup.com.

Follow Dodge, SRT and FCA news and video on:  
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Dodge brand: www.dodge.com
Dodge Garage: www.dodgegarage.com
Facebook: www.facebook.com/dodge or https://www.facebook.com/FiatChrysler.NorthAmerica/
Instagram: www.instagram.com/dodgeofficial or  www.instagram.com/FiatChrysler_NA
Twitter: www.twitter.com/dodge or www.twitter.com/FiatChrysler_NA
YouTube: www.youtube.com/dodge or www.youtube.com/fcanorthamerica 

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SOURCE FCA

FAQ

When will Dodge reveal its new muscle car lineup?

Dodge will unveil its new muscle car lineup on July 2, 2020, at noon ET.

What promotional activities are planned ahead of the Dodge reveal?

Dodge will release teaser videos leading up to the reveal, starting from June 29, 2020.

How many followers does Dodge have on social media?

Dodge has nearly 12 million followers across its social media channels.

What is the significance of the teaser videos for Dodge?

The teaser videos aim to build anticipation and engage the audience before the new lineup reveal.

What brand is behind the Dodge//SRT reveal?

Dodge//SRT is part of the Fiat Chrysler Automobiles portfolio.