Therma-Tru and Fypon to introduce new products and programs via International Builders’ Show and Virtual Experience

Rhea-AI Summary

Therma-Tru and Fypon are set to showcase their innovative products and programs at the 2023 International Builders’ Show (IBS) from January 31 to February 2, at the Las Vegas Convention Center, booth #C5236. Additionally, they will offer a Virtual Experience starting February 14, 2023, featuring new product information aligned with current design trends. The companies aim to meet consumer demands for functionality and aesthetics. Notably, they are launching the Keys 2 Success national sweepstakes for trade professionals, running from February 14 to April 30, 2023, to enhance product knowledge and familiarity with market trends.

Positive

• Launch of innovative products at the 2023 IBS enhances brand visibility.
• The Virtual Experience expands reach and allows for broader engagement with building professionals.
• Keys 2 Success sweepstakes incentivizes learning about products, potentially increasing brand loyalty.

Negative

• None.

MAUMEE, Ohio--(BUSINESS WIRE)-- Therma-Tru and Fypon invite building and design professionals to preview their new products and programs at the 2023 International Builders’ Show (IBS) or by participating in the 2023 Therma-Tru and Fypon Virtual Experience.

2023 Therma-Tru Virtual Experience (Photo: Business Wire)

IBS takes places from January 31 to February 2 at the Las Vegas Convention Center, and the Therma-Tru and Fypon booths will be located at #C5236 in the Central Hall.

Virtual Experience

The 2023 Therma-Tru and Fypon Virtual Experience is an interactive online platform that provides information on new products from both brands inspired by today’s design trends.

“Homeowners are looking for innovative products that blend seamlessly with their home and lifestyle,” said Lisa Kennedy-Fink, brand marketing for Therma-Tru. “We work to align our new products with the functionality, durability and design needs of today’s homes.”

Additional training opportunities, education, tools and support will be available for trade professionals. The Virtual Experience will be available online starting February 14, 2023, at thermatru.com/virtualexperience.

Keys 2 Success

Therma-Tru has launched its 2023 Keys 2 Success national sweepstakes for building trade professionals to learn about Therma-Tru products and current home design trends. The program runs February 14 through April 30, 2023.

Keys 2 Success provides builders, remodelers, dealers, distributors and fabricators a chance to learn about new products and win prizes after watching select videos. The program helps building professionals stay up-to-date on the latest trends and Therma-Tru’s products to better facilitate conversations with homeowners to provide entry solutions.

To access Keys 2 Success, participants must first log in to the

Therma-Tru Virtual Experience and click on the main menu on the left side of the screen, or access the Keys 2 Success area near the middle of the experience.

For more information about Keys 2 Success and official rules, visit thermatru.com/virtualexperience.

About Therma-Tru

Therma-Tru is the leading entry door brand most preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company is headquartered in Maumee, Ohio and also offers low-maintenance Fypon^® polyurethane and PVC products. For more information and product warranty details, visit www.thermatru.com, www.fypon.com or call 800-537-8827.

Therma-Tru is part of Fortune Brands Innovations, Inc. (NYSE: FBIN). Learn more about Fortune Brands Innovations at www.FBIN.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230117005952/en/

Anna Palagi

402.850.9820

apalagi@ampagency.com

Source: Therma-Tru

FAQ

What are Therma-Tru and Fypon showcasing at the 2023 IBS?

They are showcasing innovative products and programs aimed at building and design professionals.

When is the 2023 International Builders’ Show taking place?

The show is scheduled from January 31 to February 2, 2023.

What is the Therma-Tru Virtual Experience?

It is an interactive online platform providing information on new products, starting February 14, 2023.

What is the 'Keys 2 Success' program?

It is a national sweepstakes for building trade professionals to learn about Therma-Tru products, running from February 14 to April 30, 2023.

Where can more information about the Therma-Tru Virtual Experience be found?

More information can be found at thermatru.com/virtualexperience.