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Moen Partners with Liberty Mutual Insurance to offer Savings on In-Home Leak Protection

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Moen has announced a strategic partnership with Liberty Mutual Insurance to offer discounted Flo Smart Water Monitor and Shutoff devices to insurance policyholders. The initiative aims to reduce water damage claim frequency by up to 96% and household water waste through preventable leaks by up to 90%.

According to the announcement, insurers currently pay over $15 billion in water claim damages annually, with water-related events accounting for 24% of all homeowner insurance claims. The Flo device continuously monitors water pressure and flow rate in home pipes, detecting leaks as small as a drop per minute and can automatically shut off water supply when catastrophic leaks are detected.

Users can manage their water system through the Moen Smart Water Network App, which allows tracking water usage by fixture and setting conservation goals. This initiative addresses the significant national issue of water waste, estimated at one trillion gallons annually due to leaks.

Moen ha annunciato una partnership strategica con Liberty Mutual Insurance per offrire dispositivi Flo Smart Water Monitor e Shutoff a prezzo scontato ai titolari di polizze assicurative. L'iniziativa mira a ridurre la frequenza delle richieste di risarcimento per danni da acqua fino al 96% e lo spreco idrico domestico attraverso perdite evitabili fino al 90%.

Secondo l'annuncio, le compagnie assicurative attualmente pagano oltre 15 miliardi di dollari all'anno in danni da richieste di risarcimento legate all'acqua, con eventi correlati all'acqua che rappresentano il 24% di tutte le richieste di risarcimento per le assicurazioni per la casa. Il dispositivo Flo monitora continuamente la pressione e il flusso dell'acqua nei tubi domestici, rilevando perdite anche piccole come una goccia al minuto e può automaticamente chiudere l'approvvigionamento idrico quando vengono rilevate perdite catastrofiche.

Gli utenti possono gestire il proprio sistema idrico tramite l'App Moen Smart Water Network, che consente di monitorare l'uso dell'acqua per apparecchio e di impostare obiettivi di conservazione. Questa iniziativa affronta il significativo problema nazionale dello spreco d'acqua, stimato in un trilione di galloni all'anno a causa delle perdite.

Moen ha anunciado una asociación estratégica con Liberty Mutual Insurance para ofrecer dispositivos Flo Smart Water Monitor y Shutoff a precios reducidos a los titulares de pólizas de seguros. La iniciativa tiene como objetivo reducir la frecuencia de reclamaciones por daños por agua hasta en un 96% y el desperdicio de agua en los hogares debido a fugas prevenibles hasta en un 90%.

Según el anuncio, las aseguradoras actualmente pagan más de 15 mil millones de dólares anuales en daños por reclamaciones de agua, siendo los eventos relacionados con el agua responsables del 24% de todas las reclamaciones de seguros para propietarios de viviendas. El dispositivo Flo monitorea continuamente la presión y el flujo de agua en las tuberías del hogar, detectando fugas tan pequeñas como una gota por minuto y puede cerrar automáticamente el suministro de agua cuando se detectan fugas catastróficas.

Los usuarios pueden gestionar su sistema de agua a través de la App Moen Smart Water Network, que permite rastrear el uso del agua por accesorio y establecer objetivos de conservación. Esta iniciativa aborda el importante problema nacional del desperdicio de agua, estimado en un billón de galones anuales debido a fugas.

모엔리버티 뮤추얼 보험과 전략적 파트너십을 발표하고 보험 가입자에게 플로 스마트 워터 모니터 및 차단 장치를 할인된 가격에 제공할 예정입니다. 이 이니셔티브는 물 피해 청구 빈도를 최대 96%까지 줄이고 예방 가능한 누수로 인한 가정의 물 낭비를 최대 90%까지 줄이는 것을 목표로 합니다.

발표에 따르면, 보험사들은 현재 매년 150억 달러 이상을 물 피해 청구에 지출하고 있으며, 물 관련 사건이 모든 주택 보험 청구의 24%를 차지하고 있습니다. 플로 장치는 가정의 배관에서 물의 압력과 유량을 지속적으로 모니터링하며, 분당 한 방울과 같은 작은 누수도 감지할 수 있고, 치명적인 누수가 감지되면 자동으로 물 공급을 차단할 수 있습니다.

사용자는 모엔 스마트 워터 네트워크 앱을 통해 자신의 물 시스템을 관리할 수 있으며, 이를 통해 기기별 물 사용량을 추적하고 보존 목표를 설정할 수 있습니다. 이 이니셔티브는 누수로 인해 매년 1조 갤런에 달하는 물 낭비라는 중요한 국가 문제를 해결합니다.

Moen a annoncé un partenariat stratégique avec Liberty Mutual Insurance pour offrir des appareils Flo Smart Water Monitor et Shutoff à prix réduit aux titulaires de polices d'assurance. L'initiative vise à réduire la fréquence des demandes de remboursement pour dommages causés par l'eau jusqu'à 96 % et le gaspillage d'eau domestique dû à des fuites évitables jusqu'à 90 %.

Selon l'annonce, les assureurs paient actuellement plus de 15 milliards de dollars par an en dommages liés à l'eau, les événements liés à l'eau représentant 24 % de toutes les demandes d'assurance habitation. L'appareil Flo surveille en continu la pression et le débit d'eau dans les canalisations domestiques, détectant des fuites aussi petites qu'une goutte par minute et pouvant automatiquement couper l'approvisionnement en eau lorsqu'une fuite catastrophique est détectée.

Les utilisateurs peuvent gérer leur système d'eau via l'Application Moen Smart Water Network, qui permet de suivre la consommation d'eau par appareil et de définir des objectifs de conservation. Cette initiative aborde le problème national majeur du gaspillage d'eau, estimé à un billion de gallons par an en raison des fuites.

Moen hat eine strategische Partnerschaft mit Liberty Mutual Insurance angekündigt, um versicherten Kunden Flo Smart Water Monitor und Shutoff-Geräte zu ermäßigten Preisen anzubieten. Die Initiative zielt darauf ab, die Häufigkeit von Wasserschadenmeldungen um bis zu 96% zu reduzieren und den Wasserverbrauch im Haushalt durch vermeidbare Leckagen um bis zu 90% zu verringern.

Nach der Ankündigung zahlen Versicherer derzeit jährlich über 15 Milliarden Dollar für Wasserschäden, wobei wasserbezogene Ereignisse 24% aller Hausbesitzeransprüche ausmachen. Das Flo-Gerät überwacht kontinuierlich den Wasserdruck und die Durchflussrate in den Hausleitungen, erkennt Leckagen so klein wie einen Tropfen pro Minute und kann die Wasserversorgung automatisch abstellen, wenn katastrophale Leckagen erkannt werden.

Benutzer können ihr Wassersystem über die Moen Smart Water Network App verwalten, die das Verfolgen des Wasserverbrauchs nach Armatur ermöglicht und Ziele zur Einsparung von Wasser festlegt. Diese Initiative befasst sich mit dem erheblichen nationalen Problem des Wasserverbrauchs, das aufgrund von Leckagen auf schätzungsweise eine Billion Gallonen pro Jahr geschätzt wird.

Positive
  • Partnership with Liberty Mutual expands market reach and revenue potential
  • Technology proven to reduce water damage claims by up to 96%
  • Solution addresses $15 billion annual insurance market for water damage claims
  • Product demonstrates significant water conservation capability, reducing leaks by 90%
Negative
  • Success depends on insurance policyholder adoption rates
  • Requires significant investment in hardware installation and infrastructure

Insights

Moen's strategic partnership with Liberty Mutual represents a significant expansion of their go-to-market strategy for the Flo Smart Water Monitor and Shutoff system. By leveraging Liberty Mutual's extensive policyholder base, Moen gains a valuable customer acquisition channel with built-in incentives for both the insurer and homeowners.

The insurance industry faces approximately $15 billion in annual water damage claims, with water leaks accounting for 24% of all homeowner claims. Moen's solution directly addresses this pain point, with data showing up to 96% reduction in water damage claim frequency. This creates a compelling value proposition for insurers: Liberty Mutual reduces claims costs while Moen accelerates device adoption without traditional customer acquisition expenses.

From a competitive standpoint, this partnership enhances Moen's position in the growing smart water management segment against competitors like Phyn and Flo by Moen. The insurance distribution channel is particularly valuable as it bypasses price sensitivity barriers that typically slow smart home device adoption.

Beyond the immediate sales impact, this creates a pathway to recurring revenue opportunities through premium subscription features, while addressing water conservation concerns that increasingly influence consumer purchasing decisions. The ability to reduce household water waste by up to 90% provides an additional environmental selling point beyond damage prevention.

THE PARTNERSHIP EXTENDS ACCESS TO FLO, MOEN'S AUTOMATIC WATER SHUTOFF SOLUTION, HELPING PREVENT WATER DAMAGE AND WASTE

NORTH OLMSTED, Ohio, April 10, 2025 /PRNewswire/ -- Moen, the leader in water experiences in the home, today announced an initiative with Liberty Mutual Insurance to provide its customers with special savings and installation programs on the Moen® Flo Smart Water Monitor and Shutoff devices. By offering the technology at a discount to homeowners, Moen aims to significantly reduce the risk of water damage claim frequency by as much as 96%1 and reduce household water wasted through preventable leaks by up to 90%2.

Moen will be working with Liberty Mutual to help provide the Flo Smart Water Monitor and Shutoff to policyholders.

"Water damage is costly: It is estimated that insurers pay out over $15 billion in water claim damages annually, many of which are due to water leaks3," said Jeff Barnes, vice president, affinity partnerships, Moen. "These types of events account for 24% of all homeowner insurance claims4. By encouraging the use of Flo smart leak detection, Moen can help insurance companies reduce water damage claims caused by water leaks and alleviate costs associated with those claims."

Moen will be working with Liberty Mutual to help provide the Flo Smart Water Monitor and Shutoff to policyholders.

Beyond leak detection and shutoff, Flo can help prevent water waste – an increasing concern for Americans. In fact, it is estimated that one trillion gallons of water across the country are wasted due to leaks each year5.

The Flo Smart Water Monitor and Shutoff continuously monitors the pressure and flow rate of the water moving through a home's pipes, detecting leaks as small as a drop per minute anywhere in the home. If the device identifies an issue, it will promptly send an alert through the Moen Smart Water Network App, enabling users to turn off the water, or in the event of a catastrophic leak, it will automatically shut off the water to prevent major damage. Homeowners can also track water usage by fixture and set conservation goals within the app to further support water-saving efforts. 

For additional information about the Flo Smart Water Monitor and Shutoff, visit moen.com/flo.

Organizations interested in leveraging the device can contact Partnerships@Moen.com

1 Results from the 2020 LexisNexis Study can be found here
2 Based on average American annual water leaks of 10,000 gallons 
3 Non-Weather Water Claims
4 Insurance Information Institute (III) 
5 Environmental Protection Agency  

ABOUT MOEN
Moen is the #1 consumer faucet brand in North America, offering a vast array of stylish and innovative kitchen and bath faucets, showerheads, accessories, bath safety products, kitchen sinks, garbage disposals, leak detection products and connected home offerings for residential applications that give consumers more power than ever before to understand and control the water that flows through their homes. These thoughtful designs deliver an exceptional user experience and elevate how people interact with water daily. In addition, Moen® Commercial offers superior-performing products that can deliver lower lifetime costs for today's facilities.

Moen is part of Fortune Brands Innovations, Inc. (NYSE: FBIN), a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Moen anchors Water Innovations (WINN), which also includes several brands under the House of Rohl® including Perrin & Rowe®, ROHL®, Riobel®, Shaws® and Victoria + Albert®. Fortune Brands' other brands include Fiberon® composite decking and railing products; Master Lock®, Yale® residential, August® and Sentry® Safe security products; LARSON® storm doors and Therma-Tru® entry door systems. For more information, please visit www.FBIN.com.

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SOURCE Moen

FAQ

How much can Moen's Flo Smart Water Monitor reduce water damage claims?

According to the 2020 LexisNexis Study, the Flo Smart Water Monitor and Shutoff can reduce water damage claim frequency by up to 96%.

What percentage of homeowner insurance claims are water-related?

Water-related events account for 24% of all homeowner insurance claims, according to the Insurance Information Institute.

How much do insurance companies pay annually for water damage claims?

Insurers pay out over $15 billion in water claim damages annually, many due to water leaks.

How much water waste can be prevented using Moen's Flo device?

The Flo Smart Water Monitor can reduce household water wasted through preventable leaks by up to 90%.
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