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Therma-Tru Introduces New Products and Trends at 2022 Virtual Experience
Rhea-AI Impact
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Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Therma-Tru is launching the 2022 Virtual Experience on February 1, 2022, aimed at building and design professionals. Participants can explore innovative products reflecting current design trends: Casual Haven, Renewed History, and Modern Revival. This immersive event offers insights into new offerings while promoting enhanced customer service through increased capacity for fiberglass door slabs by 40% and doubling storage and shipping capabilities. The experience is accessible online 24/7 with real-time expert support from February 1 to 18, 2022.
Positive
Launch of the 2022 Virtual Experience enhances product visibility.
Introduction of innovative products aligned with design trends.
Increased fiberglass door slab capacity by 40%.
Doubled storage and shipping capacity improves operational efficiency.
Negative
None.
MAUMEE, Ohio--(BUSINESS WIRE)--
Therma-Tru invites building and design professionals to the 2022 Therma-Tru Virtual Experience, allowing them to explore a collection of innovative new products that shape the most current home aesthetic trends. The 2022 Virtual Experience launches Feb. 1, 2022 at thermatru.com/virtualexperience.
Therma-Tru invites building and design professionals to the 2022 Therma-Tru Virtual Experience, allowing them to explore a collection of innovative new products that shape the most current home aesthetic trends. (Graphic: Business Wire)
This interactive learning experience fully immerses participants as they discover new products inspired by three relevant design trends: Casual Haven, Renewed History and Modern Revival.
“Homeowners are asking for products that meet current design and lifestyle trends, allowing them to feel truly at home while showcasing their personal style,” says Mark Ayers, senior vice president of marketing and product development for Therma-Tru Corp. “Based on in-depth research, we aligned our new products around these trends to meet consumers’ functionality, durability and design needs.”
Casual Haven
The Casual Haven trend appeals to those who crave comfort and want to turn their home into a personal retreat. The clean and familiar roots of casual design help create a calming environment. Living spaces expand to the outdoors while natural light and organic textures and materials are welcomed in home interiors to highlight seamless indoor/outdoor living.
Therma-Tru products that reflect this trend include Classic Craft Mahogany-grained 3/4-lite doors with flush-glazed Homeward glass or 4- or 6-lite SDLs and flush-glazed glass, Fiber-Classic Mahogany Collection Craftsman-lite Shaker-style doors, Smooth-Star 3/4-lite doors with flush-glazed privacy glass, Smooth-Star 3/4-lite doors with 4- or 6-lite black GBGs, the Impressions integrated storm and entry door system and retractable screen doors.
Renewed History
The Renewed History trend is grounded in heritage while breathing fresh energy into classical architecture. Traditional looks evolve to create a dressed-up yet informal aesthetic around the home. Textured materials add a refined and elevated look.
Therma-Tru products that reflect this trend include Classic Craft Mahogany-grained 3/4-lite doors with flush-glazed Lucerna glass, Classic Craft Mahogany-grained common arch doors, 8'0" Smooth-Star 2-panel square top doors, Smooth-Star doors with black GBGs, the Impressions integrated storm and entry door system and retractable screen doors.
Modern Revival
The Modern Revival trend brings in a wave of “newstalgia” as fresh looks tie back to retro design cues. Eclectic design blends with warm minimalism and wood accents to take the modern trend from art deco to a carefree bohemian vibe with a warm and textural look.
Therma-Tru products that reflect this trend include Classic Craft Mahogany-grained 3/4-lite doors with flush-glazed Zaha glass, Classic Craft Walnut-grained flush doors, direct set sidelites, full-lite Reeded glass in Classic Craft, Fiber-Classic, Smooth-Star and Pulse doors, the Impressions integrated storm and entry door system and retractable screen doors.
Additional training opportunities include access to the new Keys 2 Success training promotion, where participants have the opportunity to win prizes by viewing videos within the virtual experience, and the Therma-Tru Certified Door System Installer Training Program, as well as education about the tools and support available for trade professionals.
In addition to providing a robust offering of new products, Therma-Tru has also made improvements aimed at better serving their customers, including investing in equipment to help increase fiberglass door slab capacity over the past year by 40 percent, and effectively doubled our storage and shipping capacity.
Participants have 24/7 access to view the 2022 Virtual Experience online at their convenience, using a desktop, laptop or tablet for the best experience. Experts are on hand to answer questions in real time February 1–18, from 8:00 a.m. to 5:00 p.m. EST. For media inquiries, including requests for interviews and guided tours through the virtual environment, contact Kevin Metz at kevinmetz@upshotmail.com.
Shareable Highlights
Therma-Tru invites its trade partners to explore innovative new products and current trends at the 2022 Therma-Tru Virtual Experience, launching Feb. 1, 2022, at thermatru.com/virtualexperience.
Therma-Tru’s latest product introductions are inspired by three relevant design trends – Casual Haven, Renewed History and Modern Revival – that allow homeowners to feel truly at home. Discover the new products at thermatru.com/virtualexperience.
The 2022 Therma-Tru Virtual Experience includes access to the Therma-Tru Certified Door System Installer Training Program. Learn more at thermatru.com/virtualexperience.
Complete Therma-Tru’s New Product Learning promotion by viewing videos within the Virtual Experience Feb. 1 through April 30, 2022.
About Therma-Tru
Therma-Tru is the leading entry door brand most preferred by building professionals. Founded in 1962, Therma-Tru pioneered the fiberglass entry door industry, and today offers a complete portfolio of entry and patio door system solutions, including decorative glass doorlites, sidelites and transoms, and door components. The company is headquartered in Maumee, Ohio and also offers low-maintenance Fypon® polyurethane and PVC products. For more information and product warranty details, visit www.thermatru.com, www.fypon.com or call 800-537-8827.
Therma-Tru is part of the Outdoors & Security division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), a Fortune 500 company, part of the S&P 500 Index and a leader in the home products industry. The Company’s growing portfolio of complementary businesses and innovative brands include Moen and the House of Rohl within the Global Plumbing Group, outdoor living and security products from Therma-Tru, LARSON, Fiberon, Master Lock and SentrySafe, and MasterBrand Cabinets’ wide-ranging offerings from Mantra, Diamond, Omega and many more. Visit www.FBHS.com to learn more about FBHS, its brands and how the Company is accelerating its environmental, social and governance (ESG) commitments.
The 2022 Therma-Tru Virtual Experience, launching on February 1, 2022, allows building and design professionals to explore innovative products and current home aesthetic trends.
When does the 2022 Therma-Tru Virtual Experience take place?
The event runs online from February 1 to 18, 2022, providing 24/7 access for participants.
What design trends will be featured at the 2022 Therma-Tru Virtual Experience?
The virtual experience highlights three design trends: Casual Haven, Renewed History, and Modern Revival.
How has Therma-Tru improved customer service recently?
Therma-Tru has increased fiberglass door slab capacity by 40% and doubled its storage and shipping capabilities.
How can I participate in the 2022 Therma-Tru Virtual Experience?
Participants can access the virtual experience via a desktop, laptop, or tablet at thermatru.com/virtualexperience.
