Study Finds Fypon Decorative Millwork Increases Perceived Home Value

Rhea-AI Summary

A recent independent study by the Farnsworth Group, commissioned by Fypon, indicates that homeowners can enhance their home's perceived value by up to 21% by utilizing Fypon polyurethane decorative millwork. Over 250 real estate agents participated in the survey, which showcased various homes with and without the millwork. Fypon's products are designed to boost curb appeal, which is crucial as 97% of buyers search online and 87% rely on photos when house hunting. Fypon is part of Fortune Brands Home & Security (NYSE: FBHS).

Positive

• Survey showed a potential increase in home value by up to 21% with the use of Fypon millwork.
• Fypon's decorative millwork can significantly enhance curb appeal, essential for attracting buyers.

Negative

• None.

MAUMEE, Ohio--(BUSINESS WIRE)-- A recent independent study conducted by the Farnsworth Group, commissioned by Fypon, found that homeowners who upgrade the exterior of their homes with well -selected Fypon polyurethane decorative millwork could significantly improve the perceived value of their home.*

Homeowners who upgrade the exterior of their homes with well -selected Fypon polyurethane decorative millwork could significantly improve the perceived value of their home (Photo: Business Wire)

More than 250 real estate agents participated in the survey and were shown images of various homes, including some that had been enhanced with Fypon polyurethane millwork. The survey showed that depending on home style and type of millwork, real estate agents’ perceived value of a home could increase by as much as 21%.*

Fypon decorative millwork can be used to add character and charm while elevating a home’s overall look.

“The appearance of the home’s exterior tends to set expectations for the interior and beyond, which is why curb appeal is so important,” said Derek Fielding, director of insights for Fypon.

According to the National Association of Realtors, 97% of buyers use the internet to search for a home, and 87% of home buyers say they rely on photos when house hunting. This means eye-catching pictures that highlight a home’s curb appeal can be crucial to get potential buyers interested.**

For more information about how Fypon polyurethane decorative millwork can increase a home’s perceived value, visit fypon.com/curbappeal.

Shareable Highlights

• A recent independent study conducted by the Farnsworth Group, commissioned by Fypon, found that homeowners who choose Fypon polyurethane decorative millwork could significantly improve the perceived value of their home. Learn more at fypon.com/curbappeal.
• Eye-catching pictures that highlight a home’s curb appeal can be crucial to get potential buyers interested Fypon decorative millwork can be used to add character and charm while elevating a home’s overall look. Learn more at fypon.com/curbappeal.

About Fypon

Fypon LLC is the recognized leader in polyurethane product design, innovation and moulding technology. The company is headquartered in Maumee, Ohio, and offers a wide selection of architecturally correct styles and designs of moulding and millwork products. For more information, visit www.fypon.com or call 800-446-3040.

Fypon is part of the Outdoors & Security division of Fortune Brands Home & Security, Inc. (NYSE: FBHS), a Fortune 500 company, part of the S&P 500 Index and a leader in the home products industry. The Company’s growing portfolio of complementary businesses and innovative brands include Moen and the House of Rohl within the Global Plumbing Group, outdoor living and security products from Therma-Tru, LARSON, Fiberon, Master Lock and SentrySafe, and MasterBrand Cabinets’ wide-ranging offerings from Mantra, Diamond, Omega and many more. Visit www.FBHS.com to learn more about FBHS, its brands and how the Company is accelerating its environmental, social and governance (ESG) commitments.

*Not a guarantee of investment returns, increase in value or selling price. See 2021 Fypon National Home Valuation Study surveying real estate agents about perceived home value estimates based on exterior appearance. Not based on actual home sales data. Results may vary based on region, millwork style and home style. Study was commissioned by Fypon and conducted by the Farnsworth Group, an independent research provider.

**National Association of Realtors, “2020 Profile of Home Buyers and Sellers”

View source version on businesswire.com: https://www.businesswire.com/news/home/20220127006087/en/

Kevin Metz

312.507.9690

kevinmetz@upshotmail.com

Source: Fypon LLC

FAQ

What does the recent study by Farnsworth Group reveal about Fypon products?

The study reveals that homeowners using Fypon polyurethane decorative millwork can increase the perceived value of their home by up to 21%.

How many real estate agents participated in the Fypon study?

More than 250 real estate agents participated in the study conducted by the Farnsworth Group.

Why is curb appeal important for selling a home according to the study?

Curb appeal is vital because 97% of buyers search for homes online, and 87% rely on photos, making attractive exteriors essential for attracting interest.

Under which company does Fypon operate?

Fypon operates under Fortune Brands Home & Security, which is listed on the NYSE as FBHS.