Master Lock Launches "Community Champions" Program to Recognize Those Who Give Back

Rhea-AI Summary

Master Lock is celebrating its 100-year anniversary by launching the 'Community Champions' program to honor individuals who positively impact their communities. Nominations can be submitted until September 1, 2021, for a chance to win up to $5,000 in cash and other prizes. The program is in partnership with Donald Driver, a celebrated football champion and community advocate. Master Lock aims to recognize role models who show strength and resilience in their communities, with five winners receiving $500 each in cash and product donations.

Positive

• Launch of the 'Community Champions' program to celebrate 100 years.
• Partnership with Donald Driver to enhance community engagement.
• Prizes totaling up to $5,000 for winners, promoting brand goodwill.

Negative

• None.

MILWAUKEE, April 14, 2021 /PRNewswire/ -- Since 1921, Master Lock has strengthened communities across the globe by making products that deliver peace-of-mind and the confidence needed to secure everything worth protecting. In recognition of 100 years, and to celebrate people dedicated to strengthening their own communities with genuine impact, Master Lock is launching the "Community Champions" program.

Now through Sept. 1, 2021, "Community Champions" will recognize community role models through a call for online story submissions, spotlighting those individuals who demonstrate values of strength, courage and resilience to secure promising futures for others. These individuals could be teachers who go the extra mile, volunteers who provide aid to the homeless, community members dedicated to improving the environment or anyone else who would be considered a champion of their community.

Based in Milwaukee, Master Lock is teaming up with local football champion and community advocate, Donald Driver, to recognize those people making an impact where they live. With a storied history of giving back, most notably through his foundation's work serving underprivileged children and families, Driver has demonstrated shared values of strength, courage and resilience on and off the field.

"Giving back and helping others secure a stronger tomorrow is something that's incredibly important to me," said Driver. "I've met so many people who do great things for others in their communities, with little fanfare in return. That's why I'm so excited to partner with Master Lock and shine a spotlight on those who deserve it most."    

To enter the contest, visit masterlock.com/100-years/community-champions to tell the story of a Community Champion in your life and to upload their photo. The grand prize winner will receive 1) $5,000 cash, 2) a Master Lock product donation to be used in their community and 3) a $1,000 donation to one of Master Lock's pre-selected charities supporting education, the environment and basic human needs. Five honorees will receive 1) $500 cash, 2) $500 in product and 3) $500 to one of the three pre-selected charities.

"This past year, we've witnessed the true resiliency and compassion of people all around the world, from our smallest towns and biggest cities," said David Youn, President at The Master Lock Company. "As a company dedicated to making the world a safe and secure place for everyone, I can't think of a better way to commemorate 100 years than to celebrate the selfless role models who strengthen our communities."  

The Community Champions contest is open to legal residents of the United States, Australia, Canada (excluding Quebec), Mexico, France and Great Britain (England, Scotland and Wales only). To learn more, read inspirational submissions and view the full North American terms and conditions, visit masterlock.com/100-years/community-champions. To join the Community Champions conversation, follow #MasterLock100Years on social media.

For more information on Master Lock's broader 100-year celebration and activities, please visit masterlock.com/100-years.

About The Master Lock Company
For 100 years, The Master Lock Company has been recognized around the world as the authentic, enduring name in padlocks and security products. The Master Lock Company offers a broad range of innovative security, safes and safety solutions for consumer, commercial, and industrial end-users. Master Lock Company LLC is an operating unit of Fortune Brands Home & Security, Inc., a leading consumer brands company. Headquartered in Deerfield, Ill., Fortune Brands Home & Security Inc. (NYSE: FBHS), is included in the S&P 500 Index. For more information about Master Lock visit www.masterlock.com.

Media Contact:
Patrick Roach
(312) 396-4396
Patrick.Roach@Zenogroup.com

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SOURCE Master Lock

FAQ

What is the Master Lock 'Community Champions' program?

The 'Community Champions' program honors individuals who make a positive impact in their communities, launched in celebration of Master Lock's 100-year anniversary.

Who is partnering with Master Lock for the Community Champions program?

Master Lock is partnering with Donald Driver, a professional football champion and community advocate, to recognize outstanding individuals.

What are the prizes for the Community Champions program?

The grand prize includes $5,000 cash, a Master Lock product donation for the winner's community, and a $1,000 donation to a selected charity.

When is the deadline for nominations in the Community Champions program?

Nominations can be submitted until September 1, 2021.

Where can I find more information about the Community Champions program?

More information can be found at masterlock.com/100-years/community-champions.