Johnny Rockets Announces 20 New Locations in Mexico

Rhea-AI Summary

FAT Brands has announced a development deal to open 20 new franchised Johnny Rockets locations in Mexico over the next 10 years, complementing the 25 existing units. This partnership with Virko Restaurantes S.A. de C.V. aims to enhance the brand's iconic presence, known for its all-American dishes like burgers and shakes. Chief Development Officer Taylor Wiederhorn highlighted the brand's success in Mexico since its launch in 1991, noting travelers’ enthusiasm for Johnny Rockets in airports. The expansion reflects FAT's broader strategy, with over 2,300 units globally across 17 restaurant brands.

Positive

• Expansion of 20 new Johnny Rockets locations in Mexico over the next 10 years.
• Partnership with franchisee Virko Restaurantes enhances brand presence in Mexico.
• Successful brand recognition and customer appeal since entering the Mexican market in 1991.

Negative

• None.

Development Deal to Strengthen Iconic Burger Chain’s Foothold in Country to Over 35 Units

LOS ANGELES, March 23, 2023 (GLOBE NEWSWIRE) -- FAT (Fresh. Authentic. Tasty.) Brands Inc., parent company of Johnny Rockets and 16 other restaurant concepts, announces a new development deal set to bring 20 additional franchised Johnny Rockets locations to Mexico in the next 10 years. The brand currently operates approximately 25 restaurants throughout the country today. The new locations will open in partnership with franchisee Virko Restaurantes S.A. de C.V. and will feature the classic fare that put the brand on the map over 35 years ago, including juicy, made-to-order burgers and hand-spun shakes.

“Johnny Rockets has enjoyed much success in Mexico since it first debuted in the country in 1991,” said Taylor Wiederhorn, Chief Development Officer of FAT Brands. “Travelers from around the globe love seeing our iconic brand in many Mexican airports and can now look forward to our famous all-American food in even more exciting locations across Mexico.”

The first Johnny Rockets restaurant opened June 6, 1986 on Melrose Avenue in Los Angeles. Since that time, the chain’s timeless all-American brand has connected with customers across the U.S. and in 25 other countries around the globe.

For more information on Johnny Rockets, visit www.johnnyrockets.com.

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About FAT (Fresh. Authentic. Tasty.) Brands

FAT Brands (NASDAQ: FAT) is a leading global franchising company that strategically acquires, markets and develops fast casual, quick-service, casual and polished casual dining restaurant concepts around the world. The Company currently owns 17 restaurant brands: Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli’s, Twin Peaks, Great American Cookies, Hot Dog on a Stick, Buffalo’s Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Elevation Burger, Native Grill & Wings, Yalla Mediterranean and Ponderosa and Bonanza Steakhouses, and franchises and owns over 2,300 units worldwide. For more information on FAT Brands, please visit www.fatbrands.com.

About Johnny Rockets

Founded in 1986 on Melrose Avenue in Los Angeles, Johnny Rockets is a world-renowned international franchise that offers high-quality, innovative menu items including Certified Angus Beef^® cooked-to-order hamburgers, veggie burgers, chicken sandwiches, crispy fries, and rich, delicious hand-spun shakes and malts. With over 325 locations in over 25 countries around the globe, this dynamic lifestyle brand offers friendly service and upbeat music contributing to the chain’s signature atmosphere of relaxed, casual fun.

For more information, visit www.johnnyrockets.com. 

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements relating to the timing and performance of new store openings. Forward-looking statements reflect expectations of FAT Brands Inc. (“we”, “our” or the “Company”) concerning the future and are subject to significant business, economic and competitive risks, uncertainties and contingencies, including but not limited to uncertainties surrounding the severity, duration and effects of the COVID-19 pandemic. These factors are difficult to predict and beyond our control, and could cause our actual results to differ materially from those expressed or implied in such forward-looking statements. We refer you to the documents that we file from time to time with the Securities and Exchange Commission, such as our reports on Form 10-K, Form 10-Q and Form 8-K, for a discussion of these and other factors. We undertake no obligation to update any forward-looking statement to reflect events or circumstances occurring after the date of this press release.

MEDIA CONTACT:

Erin Mandzik, FAT Brands
emandzik@fatbrands.com
860-212-6509

FAQ

What is the new development deal announced by FAT Brands?

FAT Brands announced a deal to open 20 new franchised Johnny Rockets locations in Mexico over the next 10 years.

When will the new Johnny Rockets locations open in Mexico?

The new locations are set to open over the next 10 years, starting from the announcement in March 2023.

How many Johnny Rockets locations are currently operating in Mexico?

There are currently approximately 25 Johnny Rockets locations operating in Mexico.

Who is the franchisee partner for the new Johnny Rockets locations?

The franchisee partner for the new locations is Virko Restaurantes S.A. de C.V.

What type of food does Johnny Rockets offer?

Johnny Rockets is known for its classic all-American fare, including burgers and hand-spun shakes.