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First American Title Wins Best Underwriter Website for Company’s Multicultural Resources Center
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First American Title Insurance Company has been awarded the 2021 Title Webbie Award by the American Land Title Association (ALTA) for its Multicultural Resources Center, which aids consumers in understanding real estate transfer in the United States. The site, available in six languages, features 14 educational videos covering topics from title processes to cybersecurity. This initiative aims to enhance the customer experience and make real estate transactions accessible to diverse audiences.
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Awarded 2021 Title Webbie Award for best underwriter website.
Multicultural Resources Center enhances customer experience for diverse home buyers.
Educational materials available in six languages, improving accessibility.
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None.
—Award-winning educational website helps consumers better understand real estate transfer in the United States, offers information in six languages—
SANTA ANA, Calif.--(BUSINESS WIRE)--
First American Title Insurance Company, a leading provider of title insurance and settlement services and the largest subsidiary of First American Financial Corporation (NYSE: FAF), today announced that its Multicultural Resources Center, won the American Land Title Association’s (ALTA) 2021 Title Webbie Award for best underwriter website. First American’s Multicultural Resources Center provides clear and concise information to help consumers better understand real estate transfer in the United States.
The newly refreshed site hosts educational information, including a suite of 14 videos, on a wide range of topics related to buying and selling a home, including explanations of the title and settlement process, cyber security tips and more in six languages: English, Chinese, Japanese, Korean, Spanish and Vietnamese.
“First American is committed to enhancing the customer experience for all home buyers and sellers,” said Chris Leavell, First American’s chief operating officer. “Buyers and sellers need understandable, expert information to help navigate the real estate process. Since language should not prevent our customers from transacting real estate with confidence, First American’s Multicultural Resources Center offers educational information and videos that can be viewed and shared from any device.”
In addition to its Multicultural Resources Center, the company offers educational materials in 24 languages, including more than 70 pieces in Spanish alone.
“I commend First American Title for its leadership in recognizing the diversity and diverse needs of modern home buyers,” said Diane Tomb, CEO of ALTA. “Providing access to helpful information in six languages is critical to creating informed home buyers, which supports the entire title insurance industry.”
About First American Title Insurance Company
First American Title Insurance Company, the largest subsidiary of First American Financial Corporation (NYSE: FAF), traces its history to 1889. One of the largest title insurers in the nation, the company offers title services through its direct operations and an extensive network of agents throughout the United States and abroad. First American Title provides comprehensive title insurance coverage and professional services for real estate purchases, construction, refinances and equity loans. For more information, visit www.firstam.com/title.
About First American
First American Financial Corporation (NYSE: FAF) is a leading provider of title insurance, settlement services and risk solutions for real estate transactions that traces its heritage back to 1889. First American also provides title plant management services; title and other real property records and images; valuation products and services; home warranty products; banking, trust and wealth management services; and other related products and services. With total revenue of $7.1 billion in 2020, the company offers its products and services directly and through its agents throughout the United States and abroad. In 2021, First American was named to the Fortune 100 Best Companies to Work For® list for the sixth consecutive year. More information about the company can be found at www.firstam.com.
Marcus Ginnaty Corporate Communications
First American Financial Corporation (714) 250-3298
Source: First American Title Insurance Company
FAQ
What is the significance of the 2021 Title Webbie Award for First American (FAF)?
The award recognizes First American's Multicultural Resources Center for its excellence in providing accessible resources related to real estate.
How many languages does the Multicultural Resources Center offer educational materials in for real estate transactions?
The Multicultural Resources Center offers materials in six languages: English, Chinese, Japanese, Korean, Spanish, and Vietnamese.
What kind of educational content is provided by First American's Multicultural Resources Center?
The center provides a suite of 14 videos and information about the title and settlement process, as well as cybersecurity tips.
How does First American (FAF) support diverse home buyers?
First American supports diverse home buyers by providing clear and concise information in multiple languages through the Multicultural Resources Center.
