Lisa Drake to Discuss Ford’s Plans to Lead in the Electric Revolution at Morgan Stanley Virtual Laguna Conference
Ford's COO, Lisa Drake, will address the company's advancements in environmental sustainability and its electric vehicle strategy at the Morgan Stanley Laguna Conference on September 13 at 1:30 p.m. ET. She will discuss the electrification of iconic models like the F-150 Lightning and Mustang Mach-E, highlighting vertical integration in battery production and recycling as crucial for cost competitiveness and environmental benefits. This session aims to showcase Ford's commitment to leading the electric revolution.
- Ford's focus on electrifying iconic models supports long-term brand strength.
- Vertical integration in battery production may enhance cost efficiency and sustainability.
- None.
Drake will highlight Ford’s differentiated approach as it electrifies its iconic nameplates like the F-150 Lightning, Mustang Mach-E, and E-Transit. Drake will also discuss how vertical integration of battery cell production and recycling of battery materials are key to achieving competitive advantages in cost, raw material security, and business model sustainability while also benefiting the environment.
Conference participants can view the webcast online. Information about the
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