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Kiersten Robinson Selected for Ford Blue Operating Position; Jennifer Waldo, Christopher Smith Join as New Ford Leaders

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Ford continues to strengthen its executive team, appointing Kiersten Robinson as general manager of Family Vehicles and head of operations in Canada and Mexico. She succeeds Jennifer Waldo, who joins from Apple as chief people and employee experiences officer, focused on building a high-performance culture. Christopher Smith, previously at Cheniere Energy, will lead the Government Affairs team to support Ford's electric vehicle transition. These leadership changes align with Ford's Ford+ plan for growth and customer-focused value creation.

Positive
  • Appointment of Kiersten Robinson may enhance operational efficiency in Family Vehicles.
  • Jennifer Waldo's expertise from Apple could foster a high-performance culture at Ford.
  • Christopher Smith's background may strengthen Ford's government affairs and sustainability initiatives.
Negative
  • None.
  • Robinson, Ford’s top HR executive, tapped for key global role leading Ford Blue’s Family Vehicles division, as well as the company’s businesses in Mexico and Canada
  • Waldo joining from Apple as chief people and employee experiences officer to foster high-performance culture, scale talent and organizational capability in technology, innovation
  • Smith to lead Government Affairs team, drawing on vast public-, private-sector expertise in energy policy to help Ford’s transition to electric vehicles and net-zero carbon footprint

DEARBORN, Mich.--(BUSINESS WIRE)-- Ford is further strengthening its leadership team – hiring two highly regarded executives and giving a significant global operating role to an accomplished longtime senior colleague – as it continues to execute the customer focused Ford+ plan for growth and value creation.

Kiersten Robinson, Ford’s senior Human Resources executive for the past four-plus years and a 27-year company veteran, is shifting into a key operating role as general manager of Ford’s popular and profitable family vehicles within Ford Blue. She will also serve as president of Ford’s operations in Mexico and Canada.

Robinson will be succeeded as chief people and employee experiences officer by Jennifer Waldo, an accomplished leader with deep technology experience at Apple and General Electric, who will start with Ford in mid-May. And Christopher Smith, who initiated the policy and government affairs capability at liquified natural gas producer Cheniere Energy and served for seven years as an official in the U.S. Department of Energy, is joining Ford on April 4 as chief government affairs officer.

Ford Model e, Ford Blue

Earlier this month, Ford President and CEO Jim Farley announced the formation of two distinct, but strategically interdependent, automotive business units to enhance customer experiences and expand revenue and profitability:

  • Ford Blue, which will selectively build out the company’s iconic portfolio of vehicles powered by internal-combustion engines; reduce costs, simplify operations and improve quality; and supply engineering and high-volume production expertise to all of Ford, and
  • Ford Model e, which will innovate and deliver breakthrough electric vehicles at scale, as well as revolutionary software and connected vehicle technologies.

Kiersten Robinson

In her new position, Robinson will report to Kumar Galhotra, president of Ford Blue.

“Kiersten is a transformational leader who has been instrumental in supporting Ford’s business and global team for nearly three decades through innovative people, talent, employee safety and workplace experience solutions,” Farley said. “Now she’s taking on a critical global operating role within Ford Blue as president of Mexico and Canada, as well as leading our Family Vehicles product line that includes the popular Ford Explorer, Expedition and Everest.”

Robinson joined the company in 1995 as a labor relations representative in Australia, her home country. A series of Ford HR leadership assignments in Asia Pacific and Europe preceded a move to the company’s headquarters in Dearborn in 2002.

She was made head of Human Resources for Asia Pacific and Africa in 2010, before being appointed HR lead for the Americas 2016, with responsibility for global markets added in early 2017. Robinson was named chief human resources officer in 2018, and to her present role in 2020.

Jennifer Waldo

Waldo, who will report to Farley, has been leading change in organizations for more than 20 years, the past 10 in California’s Silicon Valley. At Apple, she led the team supporting all nonretail people-related functions, including software, hardware, services, design and marketing, as well as the global mobility and talent development teams.

“Jen has incredible experience and a track record of helping companies across different industries build talent and culture to support innovation and growth,” Farley said. “She will be an invaluable addition as we build a diverse, high-performance team to deliver the Ford+ plan.”

Prior to Apple, Waldo spent a combined 17 years with two GE business units. At GE Digital, which delivers software and industrial Internet of Things services to industrial companies, she led the hiring and building of software talent capabilities across GE’s industrial businesses. Earlier, Waldo was with GE Aviation, starting in several plant HR roles and eventually managing global HR for sales and the avionics business. She later led organization and talent development, including inclusion and diversity, recruiting, and executive development, across the enterprise.

Joining Ford will be a homecoming for Waldo, a Michigan native. She holds a bachelor’s degree in Political Theory from James Madison College at Michigan State University and a master’s degree in Human Resources and Labor Relations, also from MSU.

Christopher Smith

Smith will add to Ford’s policy capabilities as the company carries out priorities in the U.S. and around the globe – in rapidly evolving areas such as connectivity, electric vehicles and digital services, and in ways that benefit customers, society and the environment. He succeeds Mitch Bainwol, who retired from Ford at the end of 2021, and will report to Steven Croley, Ford’s chief policy officer and general counsel.

“Chris has devoted his career to shaping progressive energy policy and driving toward a more sustainable future,” Croley said. “He brings tremendous passion and expertise to Ford as we shape the future of transportation.”

For the past four-plus years, Smith was senior vice president, Policy, Government and Public Affairs, at Cheniere Energy, the world’s second-largest liquified natural gas operator. While there, Smith led the incorporation of climate principles into Cheniere’s business model and influenced a modernization of federal regulations.

During the Obama Administration, Smith served as an official at the Department of Energy, ultimately as assistant secretary for fossil energy. In that role, he oversaw policy, international engagement, and research and development programs. Earlier in his career, Smith held managerial and analytical positions at Chevron, focusing primarily on upstream business development and LNG trading, and analytical roles at Citibank and JPMorgan in New York City and London.

Smith, a graduate of the U.S. Military Academy at West Point, began his career as an engineer officer in the U.S. Army, including a tour in Korea. He also has a master’s in Business Administration from the University of Cambridge in England and a degree in applied mathematics from American Public University.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, that is committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for and deepen the loyalty of those customers. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through its Ford Blue internal-combustion and Ford Model e electric vehicles businesses, and the Ford Pro commercial vehicle services and distribution unit. Additionally, Ford is establishing leadership positions through Ford Drive mobility solutions, including self-driving technology, and provides financial services through Ford Motor Credit Company. Ford employs about 183,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

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Source: Ford Motor Company

FAQ

Who has been appointed to lead Ford's Family Vehicles division?

Kiersten Robinson has been appointed as the general manager of Family Vehicles.

What role will Jennifer Waldo have at Ford?

Jennifer Waldo will serve as the chief people and employee experiences officer.

When will Christopher Smith start his role at Ford?

Christopher Smith will join Ford on April 4.

How does the leadership change align with Ford's strategic objectives?

These changes are part of Ford's Ford+ plan aimed at growth and enhancing customer experiences.

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