Ford Proud to Honor Program Will Donate $3.5 Million to Military Charities This Holiday Season
Ford Motor Company is donating $3.5 million to military charities this holiday season through its Proud to Honor initiative. The program encourages social media engagement with #proudtohonor, pledging $100 for each post up to the donation cap. Benefiting organizations include Blue Star Families and DAV. Additionally, Ford collaborates with the Pro Football Hall of Fame to create the Proud to Honor Hall of Heroes to recognize exemplary military service. Ford employs around 6,000 veterans and aims to strengthen connections with the military community.
- Donation of $3.5 million enhances community relations.
- Collaboration with Pro Football Hall of Fame boosts brand visibility.
- None.
DEARBORN, Mich.--(BUSINESS WIRE)--This holiday season, Ford dealers and Ford Motor Company are stepping up their support for U.S. military heroes by donating
For every person who shares a post on social media reflecting their pride in a member of the U.S. military, using #proudtohonor, Ford will donate
“We are humbled by the sacrifices made by our military service members and their families,” said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. “Our Ford dealers are woven into the fabric of their communities and I’m proud of the support they provide to make a difference in the lives of our vets.”
In addition, Ford Motor Company and Pro Football Hall of Fame are collaborating on the Ford Proud to Honor Hall of Heroes, in recognition of the deserving military men and women who exemplify hard work, selflessness and a commitment to excellence. Kathy Roth-Douquet, founder of the national nonprofit Blue Star Families, became the first member of the Hall of Heroes when she received an honorary knock on her door from Pro Football Hall of Famer Jim Kelly. In her honor, Ford will donate
Kevin Greene, Pro Football Hall of Famer, Super Bowl Champion and 16-year veteran of the US Army Reserve, will serve as an official spokesperson on behalf of the “Ford Proud To Honor Hall of Heroes”.
“The need to honor veterans who have carried the torch of freedom extends well past Veterans Day,” said Ford Military Ambassador Col. Vanessa Benson, U.S. Army, retired. “Ford’s Proud to Honor initiative has done a tremendous job to raise awareness of those who have served and helped water the seed of freedom.”
Ford employs approximately 6,000 veterans and through its Proud to Honor initiative, it works to raise awareness for members of the military, to strengthen existing programs and create an even more meaningful connection with those serving their country. For more information, please visit fordproudtohonor.com.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit corporate.ford.com.
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