Ford Becomes America’s Best-Selling Brand in the First Quarter on Rising Sales for Trucks, Vans, Broncos, Large SUVs, EVs, Mustang

Rhea-AI Summary

Ford reported strong Q1 2023 results, with total vehicle sales of 456,972, marking a 10.7% increase year-over-year. The company became America’s leading truck manufacturer, selling 254,023 trucks and vans, up 19.6%. Notable performers included the F-Series as the best-selling truck, with sales up 21.1% to 170,377 units. Electric vehicle sales soared 41.0%, with 10,866 EVs sold, including 4,291 F-150 Lightning pickups. Production increases are planned at various plants to meet rising demand, particularly for the Mustang Mach-E and Bronco. The company anticipates further growth with new launches in 2023.

Positive

• Total vehicle sales increased by 10.7% to 456,972 units.
• Ford became America's No. 1 truck manufacturer, with truck sales up 19.6%.
• F-Series sales increased 21.1%, totaling 170,377 pickups sold.
• Ford EV sales grew 41.0%, totaling 10,866 electric vehicles.
• Production capacity increases are being implemented across multiple segments to meet demand.

Negative

• Mustang Mach-E sales declined due to plant downtime for production adjustments.
• Hybrid vehicle sales fell by 4.1% to 27,064 units.
• EcoSport sales decreased by 80.4% compared to last year.

• Ford is America’s best-selling brand in Q1 with total vehicle sales of 456,972, up 10.7 percent on the strength of icons like F-Series, Bronco and Mustang, commercial vehicles and EVs
• Ford becomes America’s No. 1 selling truck manufacturer – sales up 19.6 percent and outselling GM’s combined truck and van sales
• F-Series is America’s best-selling truck with sales up 21.1 percent totaling 170,377 pickups – outpacing Silverado by 46,000 trucks
• Explorer is the best-selling, three-row midsize SUV and Expedition sales double
• Ford EV sales up 41.0 percent
• Ford is increasing production capacity across Ford Blue, Model e, and Ford Pro and will continue through the year to meet customer demand

DEARBORN, Mich.--(BUSINESS WIRE)-- Ford’s iconic vehicles, commercial and EVs drove a first-quarter sales increase of 10.7 percent making the Blue Oval America’s best-selling brand.

Sales surged across Ford’s areas of strength, including trucks (up 19.6 percent); three-row SUVs (up 47.6 percent); Bronco brand (up 18.3 percent); Ford Pro Transit van (up 86.0 percent); Mustang (up 5.2 percent) and electric vehicles (up 41.0 percent).

Ford’s overall vehicle sales – Ford Blue, Ford Pro, Model e and Lincoln – totaled 475,906, up 10.1 percent with estimated share up over a year ago.

Ford’s EV sales grew 41.0 percent in the first quarter on sales of 10,866 electric vehicles. F-150 Lightning sales totaled 4,291 pickups with production capacity actions on track to hit an annual production run rate of 150,000 this year. Sales by Ford Pro of the E-Transit, America’s best-selling electric van last year, climbed 62.7 percent. Reflecting downtime at the plant for changes to increase production, Mustang Mach-E sales were down.

Ford is America’s No. 1 selling truck manufacturer, with 254,023 trucks and vans sold in the first quarter, outselling GM’s trucks and vans by approximately 27,000 vehicles. Sales of Ford’s overall trucks, including pickups and vans, were up 19.6 percent on the strength of F-Series pickups (up 21.1 percent) and Ford Pro’s Transit van (up 86.0 percent).

To support this momentum, Ford’s Kansas City Assembly Plant will add a third crew in April to increase production for Ford Pro of the best-selling Transit and E-Transit vans. Ford also is increasing production at manufacturing plants across North America to meet strong customer demand for vehicles including Mustang Mach-E, F-150 Lightning, Bronco Sport and Maverick.

"Ford is off to a fast start to the year. Ford’s sales growth and investments are a direct result of strong customer demand across our truck, SUV, and electric vehicle segments. And this year’s highly anticipated new product launches with Super Duty, Escape, Mustang and Ranger, will only add to this momentum,” said Andrew Frick, vice president, sales distribution, and trucks.

Ford Explorer was the best-selling, three-row midsize SUV in America, and the red-hot Bronco brand saw sales growth of 18.3 percent, including a 37.6 percent rise for Bronco. Additionally, Expedition sales surged.

BlueCruise, Ford’s driver assist technology, is now available on 186,000 vehicles; customers have accumulated more than 55 million hands-free miles driven with the technology. Consumer Reports rated Ford BlueCruise as the top-rated active driving assistance system.

Ford Blue		Model e		Ford Pro
Bronco Boosts Sales		Scaling EV Production		New Super Duty Records First Sales
Bronco retail order banks re-opened March 27 with continued strong demand. Bronco growth was driven by conquest rate of about 60%, with top buyers coming from Wrangler and Grand Cherokee. Bronco family continues to attract a higher mix of female buyers; Bronco female buyers accounted for 31% of retail sales, an increase of 8 percentage points since its introduction in 2021, based on the most recent customer demographic data through January. Bronco Sport continues to hold strong at 51%.   Ford Blue momentum continues into Q2 with the new Escape, Mustang and Lincoln Corsair hitting dealers.		Production of F-150 Lightning and Mustang Mach-E continues to scale to targeted annual run rates of 150,000 units and 210,000 units, respectively, by year’s end.   Lightning order banks re-opened for reservation holders as the Rouge Electric Vehicle Center returned to full production.   Ford’s electric vehicles continue to attract new customers with a conquest rate over 60 percent.		Sales of the all-new Super Duty began at the end of the first quarter and will continue to expand into Q2.   The USPS selected Ford to electrify the nation’s largest federal fleet, purchasing 9,250 E-Transit vans.   Ford Pro dealers opened its first elite commercial vehicle facility for parts and service.

About Ford Motor Company

Ford Motor Company (NYSE: F) is a global company based in Dearborn, Michigan, committed to helping build a better world, where every person is free to move and pursue their dreams. The company’s Ford+ plan for growth and value creation combines existing strengths, new capabilities and always-on relationships with customers to enrich experiences for customers and deepen their loyalty. Ford develops and delivers innovative, must-have Ford trucks, sport utility vehicles, commercial vans and cars and Lincoln luxury vehicles, along with connected services. The company does that through three customer-centered business segments: Ford Blue, engineering iconic gas-powered and hybrid vehicles; Ford Model e, inventing breakthrough EVs along with embedded software that defines always-on digital experiences for all customers; and Ford Pro, helping commercial customers transform and expand their businesses with vehicles and services tailored to their needs. Additionally, Ford is pursuing mobility solutions through Ford Next, and provides financial services through Ford Motor Credit Company. Ford employs about 173,000 people worldwide. More information about the company and its products and services is available at corporate.ford.com.

*U.S. sales volume reflects transactions with (i) retail and fleet customers (as reported by dealers), (ii) government and (iii) Ford management. Average transaction pricing based on J.D. Power and Associates PIN data.

FORD MOTOR COMPANY FIRST QUARTER 2023 U.S. SALES
	First Quarter				%			Year-to-Date				%
	2023		2022		Change			2023		2022		Change
POWERTRAIN
Electric Vehicles	10,866		7,706		41.0			10,866		7,706		41.0
Hybrid Vehicles	27,064		28,219		-4.1			27,064		28,219		-4.1
Internal Combustion	437,976		396,207		10.5			437,976		396,207		10.5
Total vehicles	475,906		432,132		10.1			475,906		432,132		10.1
SALES BY TYPE
SUVs	207,142		205,798		0.7			207,142		205,798		0.7
Trucks	254,023		212,312		19.6			254,023		212,312		19.6
Cars	14,741		14,022		5.1			14,741		14,022		5.1
Total vehicles	475,906		432,132		10.1			475,906		432,132		10.1
FORD BRAND
EcoSport	1,649		8,426		-80.4			1,649		8,426		-80.4
Bronco Sport	29,871		29,089		2.7			29,871		29,089		2.7
Escape	21,149		39,962		-47.1			21,149		39,962		-47.1
Bronco	32,430		23,573		37.6			32,430		23,573		37.6
Mustang Mach-E	5,407		6,734		-19.7			5,407		6,734		-19.7
Edge	20,282		26,412		-23.2			20,282		26,412		-23.2
Explorer	58,061		42,736		35.9			58,061		42,736		35.9
Expedition	19,359		9,718		99.2			19,359		9,718		99.2
Ford SUVs	188,208		186,650		0.8			188,208		186,650		0.8
F-Series	170,377		140,701		21.1			170,377		140,701		21.1
Memo: F-150 Lightning (electric)	4,291		254		1589.4			4,291		254		1,589.4
Ranger	11,500		17,639		-34.8			11,500		17,639		-34.8
Maverick	21,478		19,245		11.6			21,478		19,245		11.6
E-Series	10,785		7,201		49.8			10,785		7,201		49.8
Transit	32,015		17,211		86.0			32,015		17,211		86.0
Memo: E-Transit	1,168		718		62.7			1,168		718		62.7
Transit Connect	3,823		7,357		-48.0			3,823		7,357		-48.0
Heavy Trucks	4,045		2,958		36.7			4,045		2,958		36.7
Ford Trucks	254,023		212,312		19.6			254,023		212,312		19.6
GT	30		36		-16.7			30		36		-16.7
Mustang	14,711		13,986		5.2			14,711		13,986		5.2
Ford Cars	14,741		14,022		5.1			14,741		14,022		5.1
Ford Brand	456,972		412,984		10.7			456,972		412,984		10.7
LINCOLN BRAND
Corsair	4,023		6,944		-42.1			4,023		6,944		-42.1
Nautilus	5,505		5,089		8.2			5,505		5,089		8.2
Aviator	5,236		4,967		5.4			5,236		4,967		5.4
Navigator	4,170		2,148		94.1			4,170		2,148		94.1
Lincoln SUVs	18,934		19,148		-1.1			18,934		19,148		-1.1
Lincoln Brand	18,934		19,148		-1.1			18,934		19,148		-1.1

For news releases, related materials and high-resolution photos and video, visit www.media.ford.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230404005798/en/

Said Deep, sdeep@ford.com, 313-594-0592

Source: Ford

FAQ

What were Ford's total vehicle sales in Q1 2023?

Ford's total vehicle sales in Q1 2023 reached 456,972, a 10.7% increase from the previous year.

How much did Ford's electric vehicle sales increase in Q1 2023?

Ford's electric vehicle sales increased by 41.0%, with 10,866 EVs sold in Q1 2023.

What is the sales performance of Ford's F-Series in Q1 2023?

The F-Series was the best-selling truck in America, with sales up 21.1% totaling 170,377 pickups.

How did Ford's truck sales perform in Q1 2023?

Ford's truck sales grew by 19.6%, with 254,023 trucks and vans sold in Q1.

What factors contributed to Ford's sales growth in Q1 2023?

Ford's sales growth was driven by strong demand across trucks, SUVs, and electric vehicles, alongside planned production increases.