Florence by Mills Launches New Fashion-Forward Eyewear Collection Exclusively in America's Best Stores
National Vision has partnered with florence by mills™ to launch a Gen-Z focused eyewear collection in over 1,000 America's Best stores. The collection, developed with Mondottica Group, features sun and optical styles designed by Millie Bobby Brown, founder of florence by mills and an eyeglasses wearer since age 10.
The line aims to curate confidence in young wearers through pastel colors and sleek metal frames. Each frame purchase includes a comprehensive eye exam by a licensed optometrist. The collection also emphasizes sustainability, with sunglasses made from renewable acetate and recycled content.
This exclusive retail partnership makes affordable, quality, and stylish eyewear more accessible to Millie's fans and young consumers. The launch aligns with National Vision's goal to inspire eye health awareness among younger generations.
National Vision ha collaborato con florence by mills™ per lanciare una collezione di occhiali focalizzata sulla Gen-Z in oltre 1.000 negozi America's Best. La collezione, sviluppata con Mondottica Group, include stili da sole e ottici progettati da Millie Bobby Brown, fondatrice di florence by mills e portatrice di occhiali fin dall'età di 10 anni.
La linea mira a curare la fiducia nei giovani utilizzatori attraverso colori pastello e montature in metallo eleganti. Ogni acquisto di montature include un esame oculistico completo effettuato da un ottico autorizzato. La collezione pone anche l'accento sulla sostenibilità, con occhiali da sole realizzati in acetato rinnovabile e contenuto riciclato.
Questa esclusiva partnership al dettaglio rende occhiali accessibili, di qualità e alla moda più fruibili per i fan di Millie e i consumatori giovani. Il lancio si allinea con l'obiettivo di National Vision di ispirare la consapevolezza sulla salute degli occhi tra le generazioni più giovani.
National Vision se ha asociado con florence by mills™ para lanzar una colección de gafas enfocada en la Gen-Z en más de 1,000 tiendas America's Best. La colección, desarrollada junto a Mondottica Group, presenta estilos de sol y ópticos diseñados por Millie Bobby Brown, fundadora de florence by mills y usuaria de gafas desde los 10 años.
La línea busca cultivar la confianza en los jóvenes usuarios a través de colores pastel y monturas de metal elegantes. Cada compra de montura incluye un examen ocular integral realizado por un optometrista con licencia. La colección también enfatiza la sostenibilidad, con gafas de sol fabricadas a partir de acetato renovable y contenido reciclado.
Esta exclusiva asociación minorista hace que las gafas asequibles, de calidad y con estilo sean más accesibles para los fanáticos de Millie y los consumidores jóvenes. El lanzamiento se alinea con el objetivo de National Vision de inspirar la concienciación sobre la salud ocular entre las generaciones más jóvenes.
내셔널 비전은 플로렌스 바이 밀스™와 협력하여 Z세대 중심의 안경 컬렉션을 미국의 1,000개 이상의 America's Best 매장에서 출시했습니다. 이 컬렉션은 몬도티카 그룹과 함께 개발되었으며, 밀리 바비 브라운이 디자인한 선글라스와 일반 안경 스타일이 포함되어 있습니다. 밀리는 플로렌스 바이 밀스의 창립자이자 10세부터 안경을 착용해온 사람입니다.
이 라인은 파스텔 색상과 세련된 금속 프레임을 통해 젊은 사용자에게 자신감을 키우는 것을 목표로 합니다. 각 프레임 구매 시에는 면허가 있는 검안사에 의한 종합적인 눈 검사가 포함됩니다. 이 컬렉션은 또한 재생 가능한 아세테이트와 재활용 콘텐츠로 제작된 선글라스를 통해 지속 가능성을 강조합니다.
이 독점 소매 파트너십은 밀리의 팬들과 젊은 소비자들에게 합리적이고 품질 좋은 스타일리시한 안경을 더 쉽게 접근할 수 있도록 만듭니다. 이번 런칭은 젊은 세대의 눈 건강 인식을 고취시키려는 내셔널 비전의 목표와 일치합니다.
National Vision s'est associé à florence by mills™ pour lancer une collection de lunettes axée sur la génération Z dans plus de 1 000 magasins America's Best. La collection, développée avec Mondottica Group, comprend des styles de lunettes de soleil et optiques conçus par Millie Bobby Brown, fondatrice de florence by mills et porteuse de lunettes depuis l'âge de 10 ans.
Cette ligne vise à cultiver la confiance chez les jeunes porteurs grâce à des couleurs pastel et des montures métalliques élégantes. Chaque achat de monture comprend un examen oculaire complet réalisé par un optométriste agréé. La collection met également l'accent sur la sustainabilité, avec des lunettes de soleil fabriquées à partir d'acétate renouvelable et de contenu recyclé.
Ce partenariat de vente au détail exclusif rend les lunettes accessibles, de qualité et stylées plus accessibles pour les fans de Millie et les jeunes consommateurs. Ce lancement s'inscrit dans l'objectif de National Vision de sensibiliser les jeunes générations à la santé oculaire.
National Vision hat sich mit florence by mills™ zusammengetan, um eine auf die Gen-Z ausgerichtete Brillenkollektion in über 1.000 America's Best Geschäften zu lancieren. Die Kollektion, die mit Mondottica Group entwickelt wurde, umfasst Sonnen- und Korrektionsbrillen, die von Millie Bobby Brown, der Gründerin von florence by mills und Brillenträgerin seit ihrem 10. Lebensjahr, entworfen wurden.
Die Linie zielt darauf ab, Selbstbewusstsein bei jungen Trägern durch Pastellfarben und elegante Metallrahmen zu fördern. Mit dem Kauf jedes Rahmens wird eine umfassende Augenuntersuchung durch einen lizenzierten Optometristen angeboten. Die Kollektion legt auch großen Wert auf Nachhaltigkeit, mit Sonnenbrillen aus erneuerbarem Acetat und recyceltem Material.
Diese exklusive Einzelhandelspartnerschaft macht bezahlbare, qualitativ hochwertige und stylische Brillen für Millies Fans und junge Verbraucher zugänglicher. Der Launch steht im Einklang mit dem Ziel von National Vision, das Bewusstsein für Augengesundheit bei jüngeren Generationen zu fördern.
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In an exclusive retail partnership with National Vision's America's Best brand, the launch expands award-winning actor Millie Bobby Brown's beloved beauty, lifestyle and fashion line to the American eyewear market. The collection, developed with eyewear manufacturer Mondottica Group, features a full range of sun and optical eyewear styles designed to curate confidence in the next generation. The inclusive and intentional eyewear styles were crafted to make the wearer feel joyful and empowered through the brand's staple pastel colors and sleek metal frames.
"I heavily rely on my glasses for clear vision and both the fit and feel of them has always been important to me," said Millie Bobby Brown, founder of florence by mills. "I started wearing glasses when I was 10 and could never find a frame that I really liked or made me feel confident. So, I know better than anyone how eyewear can influence the way young girls feel about themselves. This collection is for someone like me who needs a stylish, fitted frame they can feel good in both day and night."
The partnership between Millie's brand and America's Best will make affordable, quality and fun eyewear even more accessible for her fans, and others who will love her signature, sophisticated style. Plus, the cost of each frame purchase includes a comprehensive eye exam performed by a licensed optometrist practicing inside or next to each America's Best store. The unique bundle offers cost savings and an important opportunity to safeguard eye health.
"With the heavy use of screens, it's becoming increasingly important for younger generations to keep a steady pulse on their eye health," said Megan Molony, SVP, chief merchandising and managed care officer at National Vision. "As the sole optical retail partner for florence by mills, we're honored to leverage this collaboration to inspire young people to get their eyes checked and excite them about the fashionable frames available."
Beyond seeking to make the world a better place through inspiring a self-confidence revolution, the collection also aims to do so through sustainable manufacturing. The sunglasses are made using sustainable renewable acetate and incorporating significant amounts of certified recycled content, perfectly in line with Millie's brand ethos of being environmentally conscious.
"Her original take on eyewear has been combined with Mondottica Group's expertise in quality construction and stylish design, resulting in fun and confident eyewear styles that will appeal to her generation and beyond," said Tony Pessok, CEO of Mondottica. "We're proud to partner with National Vision and America's Best to bring her expressive eyewear to American consumers."
Customers can purchase florence by mills sun and optical frames exclusively at America's Best retail locations and online.
About National Vision Holdings, Inc.
National Vision Holdings, Inc. (NASDAQ: EYE) is one of the largest optical retail companies in
About florence by mills
Millie Bobby Brown named florence by mills after her great-grandmother,
About Mondottica Group
Mondottica is a true world citizen. From humble beginnings, the eyewear company now has offices and operations in
Media Contact: Racheal Peters | media@nationalvision.com | (470) 448-2303
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SOURCE National Vision
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