Express Announces Brian Atwood as Creative Director of Footwear
- Brian Atwood's appointment as Creative Director of Footwear and the launch of the 'Brian Atwood for Express' shoe collection is expected to create excitement and elevate Express's shoe business
- The collection offers unique, elevated designs made of high-quality materials
- Monthly drops of the collection will include styles for women and men
- None.
The legendary luxury footwear designer debuts an exclusive shoe collection with the brand to kick off the partnership
Express Announces Brian Atwood as Creative Director of Footwear. The legendary luxury footwear designer debuts an exclusive shoe collection with the brand to kick off the partnership. (Photo: Business Wire)
“We wanted to create excitement around our shoe business, seeing as it is our largest demand-driving category in accessories,” said Sara Tervo, Executive Vice President and Chief Marketing Officer at Express. “We knew Brian’s eye for design and industry credibility would elevate the offering and complement the seasonal product assortment. He is a master at designing shoes that create confidence – which is what Express always aims to deliver our customers.”
Brian Atwood for Express features Atwood’s signature styles of feathered heels and slouchy boots to kick off the fall season for women. Ranging in price from
“The process was very organic and the team at Express was wonderful and open to new ideas. We were really focused on elevating the product and creating timeless shoes that people want to get resoled because they love them so much,” said Atwood. “We're going to give the customer something they haven't had yet."
The collection will be sold exclusively in stores and online at express.com starting today. You can also follow the brand’s social channels @express and @expressmen for more information on the partnership and collaboration.
About EXPR
EXPR is a multi-brand fashion retailer whose portfolio includes Express, Bonobos and UpWest. The Company operates an omnichannel platform as well as physical and online stores. Grounded in a belief that style, quality and value should all be found in one place, Express is a brand with a purpose - We Create Confidence. We Inspire Self-Expression. - powered by a styling community. Bonobos is a menswear brand known for exceptional fit and an innovative retail model. UpWest is an apparel, accessories and home goods brand with a purpose to Provide Comfort for People & Planet.
The Company has over 530 Express retail and Express Factory Outlet stores in
About Brian Atwood
Coveted by fashionistas around the world for his silhouettes, fearless luxe and sky-high heels, Brian Atwood infuses glamour, lust and desire into everything he designs. Since its 2001 debut, the Brian Atwood collection has been globally coveted for exquisite craftsmanship and hyperluxe design and detail and seen on red carpets from
View source version on businesswire.com: https://www.businesswire.com/news/home/20230829714883/en/
Rebekah Margulis
SHADOW: RMargulis@weareshadow.com
Lauren Foster
EXPRESS: LFoster@express.com
Source: Express, Inc.
