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Express Inc (NYSE: EXPR) provides investors and industry professionals with centralized access to official corporate communications and market-moving developments. This resource aggregates press releases, financial filings, and strategic announcements from the fashion retailer known for its contemporary apparel and omnichannel retail strategy.
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Express has launched 'Dress to Express', a new brand platform marking a significant transformation in its marketing strategy. The Spring '25 campaign features power couple Barbara Palvin and Dylan Sprouse, photographed by Cole Sprouse in New York City. The campaign introduces a new product strategy focused on modern wear-to-work, everyday style, and special moments.
Key collection highlights include the Women's Relaxed Trouser, Body Contour Collection, 50/50 Rigid Stretch Jeans, and for men, new Loose Jeans, Cropped Loose Tee, and Everyday Performance Collection. The campaign will be promoted across Express's channels including site, stores, email, social, paid and streaming video from February through April 2025.