European Wax Center, Inc. Announces Chief Financial Officer Transition
European Wax Center (NASDAQ: EWCZ), the leading U.S. franchisor of out-of-home waxing services, announced key leadership changes. Thomas Kim has been appointed as Chief Financial Officer, effective April 7, 2025, succeeding Stacie Shirley, who will transition to a strategic advisor role through April 30, 2025.
Kim brings extensive experience in finance and franchise operations, having previously served as CFO at Brinks Home and Smoothie King. The company also strengthened its executive team with two additional appointments: Katie Mullen as Chief Commercial Officer (effective March 5, 2025) and Chris Andrews as Chief Information and Digital Officer (effective March 31, 2025).
These strategic appointments aim to drive the company's marketing and digital transformations while focusing on returning the business to sustainable, long-term growth.
European Wax Center (NASDAQ: EWCZ), il principale franchisor statunitense di servizi di ceretta fuori casa, ha annunciato importanti cambiamenti nella leadership. Thomas Kim è stato nominato Chief Financial Officer, con effetto dal 7 aprile 2025, succedendo a Stacie Shirley, che passerà a un ruolo di consulente strategico fino al 30 aprile 2025.
Kim porta con sé una vasta esperienza in finanza e operazioni di franchising, avendo precedentemente ricoperto il ruolo di CFO presso Brinks Home e Smoothie King. L'azienda ha anche rafforzato il proprio team esecutivo con due ulteriori nomine: Katie Mullen come Chief Commercial Officer (con effetto dal 5 marzo 2025) e Chris Andrews come Chief Information and Digital Officer (con effetto dal 31 marzo 2025).
Queste nomine strategiche mirano a guidare le trasformazioni di marketing e digitali dell'azienda, concentrandosi sul ritorno a una crescita sostenibile e a lungo termine.
European Wax Center (NASDAQ: EWCZ), el principal franquiciador estadounidense de servicios de depilación fuera de casa, anunció cambios clave en su liderazgo. Thomas Kim ha sido nombrado Director Financiero, con efecto a partir del 7 de abril de 2025, sucediendo a Stacie Shirley, quien pasará a un rol de asesor estratégico hasta el 30 de abril de 2025.
Kim aporta una amplia experiencia en finanzas y operaciones de franquicias, habiendo sido CFO en Brinks Home y Smoothie King. La compañía también ha fortalecido su equipo ejecutivo con dos nombramientos adicionales: Katie Mullen como Directora Comercial (con efecto a partir del 5 de marzo de 2025) y Chris Andrews como Director de Información y Digital (con efecto a partir del 31 de marzo de 2025).
Estos nombramientos estratégicos tienen como objetivo impulsar las transformaciones de marketing y digitales de la empresa, centrándose en devolver el negocio a un crecimiento sostenible y a largo plazo.
유럽 왁스 센터 (NASDAQ: EWCZ), 미국의 외부 왁싱 서비스 프랜차이저로서 선두주자인 이 회사는 주요 리더십 변화를 발표했습니다. 토마스 킴이 2025년 4월 7일부터 CFO로 임명되었으며, 스테이시 셔리는 2025년 4월 30일까지 전략 고문 역할로 전환할 예정입니다.
킴은 브링크스 홈과 스무디 킹에서 CFO로 재직하며 재무 및 프랜차이즈 운영에 대한 광범위한 경험을 가지고 있습니다. 회사는 또한 두 명의 추가 임명을 통해 경영진 팀을 강화했습니다: 케이티 멀렌이 2025년 3월 5일부터 상업 책임자로, 크리스 앤드류스가 2025년 3월 31일부터 정보 및 디지털 책임자로 임명되었습니다.
이러한 전략적 임명은 회사의 마케팅 및 디지털 변혁을 추진하고 지속 가능한 장기 성장으로 비즈니스를 되돌리는 데 초점을 맞추고 있습니다.
European Wax Center (NASDAQ: EWCZ), le principal franchiseur américain de services de cire en dehors de la maison, a annoncé des changements clés dans sa direction. Thomas Kim a été nommé Directeur Financier, à compter du 7 avril 2025, succédant à Stacie Shirley, qui passera à un rôle de conseiller stratégique jusqu'au 30 avril 2025.
Kim apporte une vaste expérience en finance et en opérations de franchise, ayant précédemment été CFO chez Brinks Home et Smoothie King. L'entreprise a également renforcé son équipe dirigeante avec deux nominations supplémentaires : Katie Mullen en tant que Directrice Commerciale (à compter du 5 mars 2025) et Chris Andrews en tant que Directeur de l'Information et du Numérique (à compter du 31 mars 2025).
Ces nominations stratégiques visent à impulser les transformations marketing et numériques de l'entreprise tout en se concentrant sur le retour à une croissance durable à long terme.
European Wax Center (NASDAQ: EWCZ), der führende US-Franchisor für Außenwachs-Dienstleistungen, hat wichtige Veränderungen in der Führung angekündigt. Thomas Kim wurde zum Chief Financial Officer ernannt, mit Wirkung zum 7. April 2025, und folgt auf Stacie Shirley, die bis zum 30. April 2025 in eine strategische Beraterrolle wechseln wird.
Kim bringt umfangreiche Erfahrung in den Bereichen Finanzen und Franchise-Betrieb mit, nachdem er zuvor CFO bei Brinks Home und Smoothie King war. Das Unternehmen hat auch sein Führungsteam mit zwei weiteren Ernennungen gestärkt: Katie Mullen als Chief Commercial Officer (ab dem 5. März 2025) und Chris Andrews als Chief Information and Digital Officer (ab dem 31. März 2025).
Diese strategischen Ernennungen zielen darauf ab, die Marketing- und digitalen Transformationen des Unternehmens voranzutreiben und sich auf eine nachhaltige, langfristige Wachstumsstrategie zu konzentrieren.
- Strategic strengthening of executive team with experienced leaders in finance, marketing, and digital transformation
- New CFO brings proven track record in improving profitability and cash flows at previous companies
- Structured leadership transition plan with former CFO staying as advisor ensures operational continuity
- Leadership turnover with departure of current CFO indicates potential strategic shifts
- Multiple simultaneous executive changes may create short-term operational challenges
Seasoned financial executive with high-growth franchise experience Thomas Kim appointed CFO
Current CFO Stacie Shirley to depart the Company; will remain as a strategic advisor through April 30, 2025
Company also strengthens executive leadership team with the appointments of Katie Mullen as Chief Commercial Officer and Chris Andrews as Chief Information and Digital Officer
PLANO, Texas, March 11, 2025 (GLOBE NEWSWIRE) -- European Wax Center, Inc. (NASDAQ: EWCZ) (the “Company” or “European Wax Center”), the leading franchisor and operator of out-of-home waxing services in the United States, today announced that Thomas “Tom” Kim has been appointed Chief Financial Officer (CFO), effective April 7, 2025 or such earlier date as may be agreed with the Company. He will succeed Stacie Shirley, who will depart from the CFO role when Mr. Kim joins the Company. To ensure a smooth transition, Ms. Shirley will remain with the Company as a strategic advisor through April 30, 2025.
Mr. Kim brings over a decade of executive-level finance, corporate development and business strategy experience across high-growth consumer, technology and franchise brands. He most recently served as CFO at Brinks Home, where he helped the company increase recurring revenues, return to strong customer retention levels, and achieve higher profitability and cash flows. Prior to Brinks Home, he served as CFO at Smoothie King, where he played a pivotal role in transforming one of the most recognized global franchisors in the health and wellness industry. Mr. Kim will report to European Wax Center’s CEO Chris Morris and work alongside the executive team to execute the Company’s strategy to return the business to long-term, sustainable growth.
“We are thrilled to welcome Tom to the European Wax Center team. He is a proven Chief Financial Officer with a wealth of franchise and financial transformation experience that will be instrumental in strengthening our financial foundation as we work to reignite long-term growth,” said Mr. Morris. “I would also like to thank Stacie for her contributions to European Wax Center as well as her commitment to ensuring a smooth transition. She has been an invaluable resource during my onboarding, and I wish her continued success in all her endeavors.”
“Stacie has played a vital role in supporting the Company through several key milestones and strategic initiatives that have built the foundation for our path forward,” said Board Member David Berg. “On behalf of the Board, I would like to thank Stacie for her leadership and unwavering commitment to European Wax Center over the last two years.”
“It’s been a pleasure to serve as European Wax Center’s CFO, and I am confident that Tom has the right skill set and experience to work alongside Chris to execute our priorities and unlock value for our stakeholders,” said Ms. Shirley. “His leadership will be instrumental in driving the next phase of growth, and I look forward to working with him to support a smooth transition.”
Additional Appointments to Further Strengthen Executive Team
The Company also announced that Katie Mullen has been appointed Chief Commercial Officer, effective March 5, 2025. Ms. Mullen will lead European Wax Center’s marketing transformation, data insights and guest acquisition efforts. Ms. Mullen has nearly two decades of consumer, retail and leadership experience, having served as Chief Customer Officer at JCPenney and Chief Digital Officer at Neiman Marcus Group.
Additionally, Chris Andrews will join the Company as Chief Information and Digital Officer, effective March 31, 2025. In this newly created role, Mr. Andrews will lead European Wax Center’s digital transformation, working closely with Ms. Mullen. He brings over two decades of experience leading technology and data functions, including at franchise and growth companies, and most recently served as Chief Information Officer at Unleashed Brands, a leading youth enrichment growth-focused platform and franchisor of category-leading brands.
“We are also excited to be bolstering our leadership team and further strengthening our capabilities with the additions of Katie and Chris, who together will drive our marketing and digital transformations,” said Mr. Morris. “We are building a deep bench of seasoned executives with the expertise and experience needed to capitalize on our opportunities and return our business to sustainable, long-term growth.”
About Thomas Kim
Mr. Kim most recently served as Executive Vice President and Chief Financial Officer at Brinks Home, one of North America's leading home security and alarm monitoring companies. Prior to joining Brinks Home, Mr. Kim was the Chief Financial Officer of Smoothie King, where he led all corporate development, strategy, IT, business intelligence, financial, accounting, and supply chain operations for the company. Mr. Kim has over 20 years of financial expertise, with a long history of guiding organizations through financial transformations, optimizing processes, and driving profitability. He holds a Master of Business Administration degree from Harvard Business School and a bachelor’s degree from the United States Military Academy at West Point.
About Katie Mullen
Katie Mullen most recently served as Chief Customer Officer at JCPenney, where she oversaw e-commerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Her role focused on driving strategies to transform customer engagement and accelerate company growth. Prior to her time at JCPenney, Ms. Mullen served as the Chief Digital Officer at Neiman Marcus Group. She led the neimanmarcus.com business and oversaw the performance marketing team responsible for product and category management, site merchandising, analytics, data science, promotions, drop-ship buying, e-commerce operations, establishing new sales channels and more. Ms. Mullen holds a Master of Business Administration degree from the University of Pennsylvania and a bachelor’s degree from Princeton University.
About Chris Andrews
Chris Andrews most recently served as Chief Information Officer at Unleashed Brands, the largest Youth Enrichment Platform providing safe, fun and enriching environments to help kids learn, play and grow. Prior to joining Unleashed Brands, Mr. Andrews was the Chief Information Officer of Smoothie King, where he led IT capabilities across the organization. Mr. Andrews has over 30 years of experience working in information technology, 20 years of which were spent managing and directing IT operations, infrastructure and strategic technology initiatives for leading companies in the restaurant, health and consulting industries. He holds a Master of Professional Accounting from the University of Texas at Arlington and a bachelor's degree from Texas Wesleyan University.
About European Wax Center, Inc.
European Wax Center, Inc. (NASDAQ: EWCZ) is the leading franchisor and operator of out-of-home waxing services in the United States. European Wax Center locations perform more than 23 million services per year, providing guests with an unparalleled, professional personal care experience administered by highly trained wax specialists within the privacy of clean, individual waxing suites. The Company continues to revolutionize the waxing industry with its innovative Comfort Wax® formulated with the highest quality ingredients to make waxing a more efficient and relatively painless experience, along with its collection of proprietary products to help enhance and extend waxing results. By leading with its values – We Care About Each Other, We Do the Right Thing, We Delight Our Guests, and We Have Fun While Being Awesome – the Company is proud to be Certified™ by Great Place to Work®. European Wax Center, Inc. was founded in 2004 and is headquartered in Plano, Texas. Its network, which includes more than 1,000 centers in 45 states, generated sales of
Forward Looking Statements
This press release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include but are not limited to European Wax Center, Inc.’s strategy, outlook and growth prospects. Words including “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “might,” “plan,” “potential,” “predict,” “project,” “seek,” “should,” “will,” or “would,” or, in each case, the negative thereof or other variations thereon or comparable terminology are intended to identify forward-looking statements. In addition, any statements or information that refer to expectations, beliefs, plans, projections, objectives, performance or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking.
These forward-looking statements are based on current expectations and beliefs. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause the Company’s actual results, performance or achievements to be materially different results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to: the operational and financial results of its franchisees; the ability of its franchisees to enter new markets, select appropriate sites for new centers or open new centers; the effectiveness of the Company’s marketing and advertising programs and the active participation of franchisees in enhancing the value of its brand; the failure of its franchisees to participate in and comply with its agreements, business model and policies; the Company’s and its franchisees’ ability to attract and retain guests; the effect of social media on the Company’s reputation; the Company’s ability to compete with other industry participants and respond to market trends and changes in consumer preferences; the effect of the Company’s planned growth on its management, employees, information systems and internal controls; the Company’s ability to retain of effectively respond to a loss of key executives; a significant failure, interruptions or security breach of the Company’s computer systems or information technology; the Company and its franchisees’ ability to attract, train, and retain talented wax specialists and managers; changes in the availability or cost of labor; the Company’s ability to retain its franchisees and to maintain the quality of existing franchisees; failure of the Company’s franchisees to implement business development plans; the ability of the Company’s limited key suppliers, including international suppliers, and distribution centers to deliver its products; changes in supply costs and decreases in the Company’s product sourcing revenue; the Company’s ability to adequately protect its intellectual property; the Company’s substantial indebtedness; the impact of paying some of the Company’s pre-IPO owners for certain tax benefits it may claim; changes in general economic and business conditions; the Company’s and its franchisees’ ability to comply with existing and future health, employment and other governmental regulations; complaints or litigation that may adversely affect the Company’s business and reputation; the seasonality of the Company’s business resulting in fluctuations in its results of operations; the impact of global crises on the Company’s operations and financial performance; the impact of inflation and rising interest rates on the Company’s business; the Company’s access to sources of liquidity and capital to finance its continued operations and growth strategy and the other important factors discussed under the caption “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended January 6, 2024 and the Company’s Quarterly Report on Form 10-Q for the period ended October 5, 2024, each filed with the Securities and Exchange Commission (the “SEC”), as such factors may be updated from time to time in its other filings with the SEC, accessible on the SEC’s website at www.sec.gov and Investors Relations section of the Company’s website at www.waxcenter.com. These and other important factors could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any forward-looking statement that the Company makes in this press release speaks only as of the date of such statement. Except as required by law, the Company does not have any obligation to update or revise, or to publicly announce any update or revision to, any of the forward-looking statements, whether as a result of new information, future events or otherwise.
Investor Contact
European Wax Center, Inc.
Bethany Johns
Bethany.Johns@myewc.com
469-270-6888
Media Contact
Edelman Smithfield
Josh Hochberg & Ashna Vasa
EWCIR@edelman.com
Zeno Group
Sophia Tortorella
sophia.tortorella@zenogroup.com
312-752-6851
FAQ
When will Thomas Kim start as CFO at European Wax Center (EWCZ)?
What is Thomas Kim's relevant experience for the EWCZ CFO position?
How long will former EWCZ CFO Stacie Shirley remain with the company?
What other executive appointments did European Wax Center (EWCZ) announce?
