Cellcard and Evolving Systems are Shortlisted for Prestigious Engage Award 2021

Rhea-AI Summary

Evolving Systems (Nasdaq: EVOL) and Cellcard have been shortlisted for the Best Use of Customer Insight award at the Engage Awards.

This recognition highlights their successful partnership in enhancing Cellcard's loyalty program, which serves 4 million customers and supports 5G rollout. The first year of the Cellcard Club has shown outstanding growth, with plans for new features and a VIP Club for high-value customers.

Cellcard's initiatives aim to reduce churn and engage the critical youth market, driving their digital lifestyle brand forward.

Positive

• Shortlisted for 'Best Use of Customer Insight' award highlights innovation in customer engagement.
• Successful partnership with Cellcard enhances loyalty program, serving 4 million customers.
• First-year results of Cellcard Club show significant growth in monthly membership.
• Plans to introduce new games and a VIP Club to improve customer engagement.

Negative

• None.

Cellcard’s Gamified Loyalty Program, Cellcard Club, Recognized for Innovation

ENGLEWOOD, Colo., Oct. 19, 2021 (GLOBE NEWSWIRE) -- Leading Cambodian mobile communications service provider, Cellcard, and leader in real-time digital engagement solutions and services, Evolving Systems Inc. (Nasdaq: EVOL), have been shortlisted as finalists for the Best Use of Customer Insight award at the annual Engage Awards which celebrates the successes of customer relationship industry-leaders across all sectors in the business world. The 2021 event marks the sixth year of the awards, with categories covering all aspects of customer and employee engagement.

The shortlisting for the Best Use of Customer Insight award highlights the hugely successful engagement between Evolving Systems and Cellcard - for the continued management, enhancement and expansion of Cellcard’s customer loyalty program. With 4 million customers, and currently rolling-out 5G services, Cellcard Cambodia utilizes the Evolving Systems Evolution platform to deliver a program that recognizes true loyalty – tenure and value combined – while also engaging its customers digitally with personalized value propositions and a superior customer experience.

The first-year results of Cellcard Club have been outstanding, with significant growth in monthly membership. It is now investing further in Cellcard Club by deploying new games, creating a ‘Cellcard VIP Club’ for high-value customers, opening a new online store, incorporating additional badge aspects to the program and building new deal offers to drive momentum in the vital area of digital engagement.

Cellcard’s program reduces churn, drives acquisition and enhances the program’s appeal to the critical Cambodian youth market in a way that elevates its digital lifestyle brand to actively engage customers. It is an essential component of Cellcard’s drive towards digitalization, using the latest technology to deliver more value and thus to surprise and delight customers.

“Evolving Systems’ approach has driven the digitalizing of Cellcard’s customers and re-engineered how they viewed and engaged with loyalty campaigns,” said Adhish Kulkarni, SVP and GM, Digital Engagement & Loyalty Solutions at Evolving Systems. “The result has been a more intimate and cost-effective customer experience while enabling Cellcard to better understand its customer needs and preferences on a truly personalized, individual level.”

Added Matthew Stecker, CEO, Evolving Systems: “We are again proud to be recognized and shortlisted for a prestigious award, this time reflecting our partnership with Cellcard. Loyalty programs in the telco industry are being reinvented and Cellcard demonstrates that Evolving Systems’ solutions are driving that innovation in a highly competitive market.”

About Evolving Systems^®
Evolving Systems, Inc. (NASDAQ: EVOL) is a provider of real-time digital engagement solutions and services to more than 100 customers in over 65 countries worldwide. The Company’s portfolio includes market-leading solutions and services for real-time analytics, customer acquisition, customer value management and loyalty for telecom, retail and financial services companies. Founded in 1985, the Company has its headquarters in Englewood, Colorado, with offices in Asia, Europe, Africa, South America and North America. For more information, please visit www.evolving.com

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Media & Analyst Relations: Sancha Brody
Sancha.brody@evolving.com +44 (0) 7376 366855

FAQ

What is the significance of Evolving Systems being shortlisted for an award?

Evolving Systems and Cellcard are recognized for their innovation in customer engagement, strengthening their market position.

How many customers does Cellcard's loyalty program serve?

Cellcard's loyalty program serves approximately 4 million customers.

What initiatives is Cellcard implementing to enhance customer loyalty?

Cellcard is launching new games, creating a VIP Club, and opening an online store to enhance customer loyalty.

What does the first-year success of Cellcard Club indicate?

The first-year success indicates strong customer engagement and potential for future growth in membership.

How does Cellcard's loyalty program impact customer retention?

The loyalty program aims to reduce churn and enhance appeal to the Cambodian youth market.