E2open Names Kari Janavitz Chief Marketing Officer

Rhea-AI Summary

E2open (NYSE: ETWO) announced the appointment of Kari Janavitz as Chief Marketing Officer, effective immediately. Janavitz brings extensive experience from TE Connectivity (NYSE: TEL), where she was recognized for her contributions in brand building and digital marketing. Her role will involve overseeing various marketing functions to facilitate E2open's next growth phase. CEO Michael Farlekas emphasized Janavitz's innovative approach as a key asset for driving company growth, particularly in response to supply chain challenges exacerbated by recent global events.

Positive

• Appointment of Kari Janavitz as CMO expected to enhance brand and marketing strategies.
• Janavitz has a proven track record of driving growth and increasing brand recognition.

Negative

• None.

Janavitz to lead global marketing efforts for fast-growing leader of SaaS supply chain software platform company

AUSTIN, Texas--(BUSINESS WIRE)-- E2open (NYSE: ETWO), a leading network-based provider of cloud-based, mission-critical, end-to-end supply chain management platform, announced that Kari Janavitz will join the company as chief marketing officer (CMO), effective today. Janavitz will join E2open’s executive leadership team, reporting to CEO Michael Farlekas, and will oversee a marketing function that includes brand, digital marketing, regional and field marketing, digital channels, inside sales, and communications.

A technology and B2B marketing leader focused on driving growth and building value, Janavitz joins E2open from TE Connectivity (NYSE: TEL) where she was the CMO and a member of the company’s senior leadership team. During her eight years at TE, an industrial technology leader in connectors and sensors, she was recognized for building TE’s brand, generating global recognition for the company, launching small-to-medium business initiatives and other key digital and marketing efforts enabling customer and revenue growth.

“Adding a CMO and new investments in marketing are important to E2open’s next phase of growth,” said Michael Farlekas, chief executive officer of E2open. “Kari is known as an innovative and game-changing CMO with a proven track record growing companies and brands. She will be a vital part of our leadership team as we continue to accelerate growth.”

“I have followed E2open for years because of their talented management team and strategic vision to be the preeminent brand synonymous with supply chain software,” said Janavitz, chief marketing officer of E2open. “COVID-19, supplier delivery issues and global warming events have put increasing stress on global supply chains, making E2open’s platform more critical than ever. I look forward to focusing on the company’s growth and building a brand synonymous with supply chain excellence.”

Janavitz joined TE in 2013 as the vice president of brand and was named the enterprise CMO in January 2018. Prior to TE, she led brand, communications, and marketing teams at RedPrairie and Sapient. She also ran her own marketing and communications consulting firm focused on brand-building and marketing for technology companies. She is a graduate of Northwestern University and a passionate advocate for developing future female business leaders.

About E2open

At E2open, we’re creating a more connected, intelligent supply chain. It starts with sensing and responding to real-time demand, supply and delivery constraints. Bringing together data from customers, distribution channels, suppliers, contract manufacturers and logistics partners, our collaborative and agile supply chain platform enables companies to use data in real time, with artificial intelligence and machine learning to drive smarter decisions. All this complex information is delivered in a single view that encompasses your demand, supply, logistics and global trade ecosystems. E2open is changing everything. Demand. Supply. Delivered.™ Visit www.e2open.com.

E2open and the E2open logo are registered trademarks of E2open, LLC or its affiliates. Demand. Supply. Delivered. is a trademark of E2open, LLC. All other trademarks, registered trademarks and service marks are the property of their respective owners.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210826005169/en/

Sales and Customer Information Contact:

Diane Mitchell | VP, Corporate Marketing | E2open | Diane.Mitchell@e2open.com | 512-735-5692

Media Contact:

WE Communications for E2open | e2open@we-worldwide.com | 512-527-7029

Source: E2open

FAQ

Who is the new Chief Marketing Officer of E2open?

Kari Janavitz is the new Chief Marketing Officer of E2open.

What experience does Kari Janavitz bring to E2open?

Kari Janavitz previously served as CMO at TE Connectivity, where she built the brand and drove marketing initiatives.

Why is E2open investing in marketing?

E2open is investing in marketing to support its next phase of growth amidst increasing supply chain challenges.

What is the significance of Janavitz's appointment for E2open?

Her appointment is seen as crucial for accelerating E2open's growth and enhancing its marketing efforts.